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Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

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Southampton FC extends partnership with the Coingaming Group
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As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of matchday, at home.

The creative concept aims to leverage Sportsbet.io’s matchday rights with the Saints to educate and engage football fans on cryptocurrency. As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to build their own unique VIP experience, from a stadium tour with a club legend to a front-row seat at the training ground.

Sportsbet.io are using their football partnerships to redefine the fan experience by combining cutting-edge technology with their cryptocurrency expertise, delivering exclusive experiences that reward Southampton’s large global fanbase and Sportsbet.io customers. The initiative is a demonstration of Sportsbet.io’s constant drive to innovate and the sportsbook believe that the role of cryptocurrency in sport is only going to increase.

The first Virtual Reality experience was delivered in December 2020 ahead of Southampton FC’s home fixture against Manchester City, and featured a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier. More activity is due throughout 2021, with the potential to further expand the experiences on offer across their club sponsorships.

Tim Heath, Founder of the Coingaming Group, said: “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”

The initiative was developed by Sportsbet.io’s creative and PR agency Fuse in response to the Covid-19 pandemic, working as a digital solution to activating matchday rights in a behind-closed-doors environment. Production of the 360 live content and immersive storytelling was delivered by award winning VR & AR agency East City Films. The content is delivered to influencers using the Pico neo2 headset by Pico Interactive, who specialise in providing VR solutions for business in the USA, Canada, Europe, Africa, and Asia.

Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”

Cryptocurrency

BGaming creates exclusive slots and games for Winz.io crypto casino

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Traditional online casinos continue to refuse to accept cryptocurrency assets as payment options for their accounts, claiming that they are inherently unstable. There is some truth to these words because we can see for ourselves how the overall market is falling as a result of the Terra ecosystem hacks. But you have to give cryptocurrencies credit for some ambitious casino projects that are still operational simply because they accept cryptocurrency deposits and withdrawals. Today, we will look at how virtual money has impacted the entire gaming industry.

BGaming and Winz.io casino

If you are an experienced online casino player, then you also know about the most popular software developers like BGaming. They have released exclusively exclusive games for Winz.io casino online such as Multihand Blackjack and Winz to the Moon.

Winz to the Moon is a fascinating and very addictive slot game that is built to evolve and reward players with unpredictable results and large prizes. There, users may study the payoff tables to learn how the game works and how much they can win. It allows you to go on adventures in deep space, and by spinning the symbols on the screen, you may win prizes that are out of this planet.

Multihand Blackjack is an extremely popular game that has drawn participants from all over the world since it was launched and made available. It is simple to learn and enjoy, whether you are a seasoned professional or a novice who has never played a game like this before. The purpose stays the same as in any other blackjack version. Players must obtain a total number that does not exceed “21,” but should be as near to it as possible because they are playing against the dealer, who also has a hand. Six decks are employed here, allowing for 312 playing cards every round. In addition, the dealer will deal with three hands.

Cryptocurrencies in gambling

At a time when traditional gambling sites were under state scrutiny, each crypto casino saw unprecedented gains as a result of a sense of freedom. Traditional representatives of this type of gambling began to feel constant pressure from regulators, who were required to enforce anti-money laundering laws and implement mandatory KYC verification. Later, traditional online casinos began to suffer from financial institutions that required individual verification of each new player and withdrawal approval under the same law.

All of that has changed with the advent of cryptocurrencies. Because it does not apply to any known financial institution, it cannot be regulated. The very nature of cryptocurrencies is decentralized and transparent. As a result, states and regulators have relaxed their grip on traditional casinos because frequent checks have become a minor inconvenience for users. Even where there was no direct support for cryptocurrencies, casino gaming has become more open.

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Cryptocurrency

These are the most Googled Cryptocurrencies in every European Country

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New research has revealed the cryptocurrency each European country wants to invest in the most, with Bitcoin taking the top spot.

The research, conducted by online casino experts AskGamblers, analysed Google Trends data over the past 12 months to establish the cryptocurrency that each country across Europe wants to invest in, based on searches.

The analysis revealed that Bitcoin is the most searched cryptocurrency in Europe, with twenty-one countries searching for Bitcoin more than any of its competitors, including Germany, Poland, Romania, and Belgium.

Seven countries were searching to invest in Shiba Inu more than any other cryptocurrency, including the UK, Russia, France, and Italy. This makes Shiba Inu the second most popular cryptocurrency in Europe.

Ethereum is the third most popular cryptocurrency, according to the research. The countries seeking to invest in Ethereum the most are Sweden, Czechia, Latvia, and Slovenia.

A total of three countries – the Netherlands, Bulgaria, and Andorra, were searching for Cardano more than any other cryptocurrency. This placed Cardano in the fourth spot in Europe overall.

In fifth place is Dogecoin, which was the most popular cryptocurrency in Greece and Albania.

Commenting on the findings, a spokesperson for AskGamblers said: “There is an abundance of free information available online to educate people on crypto, especially on platforms such as TikTok and YouTube. This has opened the opportunity for people of all different backgrounds to start investing, who might not have had the knowledge or confidence to enter the world of crypto before.”

“With 38 million crypto users in Europe and thousands of cryptocurrencies on the market to choose from, it is fascinating to see which one people are the most interested in investing in. Although Bitcoin is the most popular overall, the interest in Shiba Inu has grown to surpass Bitcoin in major countries such as Russia and the UK.”

Most Googled Cryptocurrency in Europe

Cryptocurrency No. Countries Searching for it the Most
Bitcoin 21
Shiba Inu 7
Ethereum 4
Cardano 3
Dogecoin 2

 

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Cryptocurrency

What Will Be the Next for Crypto Gaming? SOFTSWISS H1 Overview

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What Will Be the Next for Crypto Gaming? SOFTSWISS H1 Overview
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Crypto expansion continues to cover all areas of entertainment including the dynamic iGaming industry. Being sensitive to hi-tech trends, online gambling is experiencing a new stage, one where a crypto community of players and operators is forming. SOFTSWISS, the leading software provider offering quality software solutions for iGaming projects, unveils the latest look at its cryptocurrencies data for the first half of 2022. 

The SOFTSWISS team is constantly monitoring changes in crypto in order to provide the iGaming industry with a forecast for further developments. The data presented in the company report reflects the state of crypto in H1 2022 compared to the same period last year. It is based on the results of the company’s most demanded products: the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator.

 

Total Bets: How is the Market Growing`?

Before observing the crypto trends, it is important to overview the general state of the iGaming market first. Such indicators as the Total Bet Sum clearly demonstrate the industry’s development. The SOFTSWISS data confirms that interest in iGaming is steadily increasing year by year. The sum of all bets shows a 46.4% surge compared to the first half of 2021. Compared to the same period in 2020, this number increased by almost 247%.

When Will Crypto Bets Beat Fiat?

It becomes a logical question when looking at the dynamic growth of crypto when looking at fiat and cryptocurrencies for betting. Holding 34.8% of the total bets volume in the first half of the current year, digital coins continue to capture the share of all bets made. It has increased by 5 p.p. compared to the data gathered one year ago.

At the same time, analysing the ratio of different currencies in the first two quarters of 2022, crypto has lost 2.37 p.p. in its share. It seems to be a short-term tendency, despite overall growth.

“This slight decline during the second quarter should not affect the overall trend towards an increase in the share of cryptocurrencies in the total volume of bets. We have been seeing stable growth for several years, which contributes to the further development of crypto gambling. A crypto community is growing among players. The interests of this audience now largely influence the growth of the whole industry. Operators that meet the needs of this community gain a competitive advantage and become market leaders,” сommented Vitali Matsukevich, COO at SOFTSWISS.

 

What Digital Coins Are Catching Up to Bitcoin?

It is not a surprise that Bitcoin still remains the most popular digital currency in the iGaming industry – 71,2% in H1 2022. However, there is an apparent trend in the growth of Etherium, with its 7 p.p. rise during H1 2022. Now Etherium holds almost 15% of the share. The top three ranking is still closed by Litecoin which also demonstrates growth of 2.15 p.p.

 

  1. Bitcoin (BTC) 71.2%
  2. Ethereum (ETC) 14.7%
  3. Litecoin (LTH) 6.15%

 

The full list of top cryptocurrencies in H1 2022 and H1 2021 is available in the detailed SOFTSWISS report.

 

The Next Move of Crypto Gambling. What will it be?

Despite a slight decline in crypto bets within the second quarter of 2022, the overall picture demonstrates that cryptocurrencies are still penetrating deeper into the iGaming industry as well as other areas of entertainment. Nevertheless, the regulation of the markets worldwide and the diversification of cryptocurrencies will likely have a significant impact on the development of iGaming in the upcoming years.

“Stricter regulation of crypto operations, of course, will have an impact on the development speed of this business area. However, the huge potential of crypto projects and, accordingly, interest from leading industry representatives will play a decisive role. We will see further growth in this niche combined with a new non-standard approach to the gamification of the playing process with novelties such as NFT and tokens,” concluded Vitali Matsukevich, COO at SOFTSWISS.

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

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