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Gaming > Groceries: Kwalee beats Tesco, Deliveroo and more in UK app publisher rankings

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Gaming > Groceries: Kwalee beats Tesco, Deliveroo and more in UK app publisher rankings
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Kwalee is the UK’s most successful private mobile app publisher – ahead of Deliveroo, Tesco, ITV, BT and all gaming competitors – according to App Annie download rankings

Kwalee apps are the top downloaded of any UK-headquartered mobile games publisher, according to the 2021 Top Publisher Rankings published by leading app analytics firm App Annie.

In a top ten ranking of UK-based app publishers based on overall downloads achieved across both the App Store and Google Play in 2020, Kwalee came out as the country’s top mobile games publisher – and far out in front as one of only two gaming companies to appear in the top ten.

Even more impressively, Kwalee actually ranked as the UK’s top private app publisher in all categories, only beaten by the state broadcaster BBC and the National Health Service whose apps include the country’s official COVID-19 contact tracing app.

With its portfolio of free-to-play hyper-casual mobile games, which in late 2020 surpassed the half a billion downloads milestone, Kwalee ranks more highly for downloads than major competitors such as Deliveroo, supermarket chain Tesco and the television broadcaster ITV.

Throughout 2020, Kwalee launched a number of varied hits including Let’s Be Cops 3D (13 million downloads), Teacher Simulator (7.5 million), Bake It (42 million) and Line Up: Draw the Criminal (18 million).

Founded by games industry legend David Darling CBE back in 2011, Kwalee has established itself as a major player in the vibrant UK games industry and employs more than 100 people. The bulk of these are based (under normal circumstances) at Kwalee’s Leamington Spa headquarters, but 2020 saw the firm expand globally with growing teams in Bangalore and Beijing, and even several fully remote positions. Darling has a considerable track record in building successful games companies, having previously co-founded and led Codemasters which was recently acquired by EA for $1.2 billion.

“So proud of the team – Kwalee is bigger than Tesco and ITV! Our outlook is truly global and we strive daily to reach hundreds of millions of players around the world,” said David Darling CBE, Kwalee’s CEO. “It’s an honour to be able to say that we are doing this more effectively than any other UK-based app publisher, not just in the gaming space but across all categories in the private sector.”

“We will continue to work globally, both in terms of the audiences we reach and as we continue to establish our growing teams in India and China, but we are proud to be achieving this as a UK-based company and a member of Britain’s brilliant games industry.”

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Sumsub and SoftGamings Forge Strategic Partnership to Enhance Player Verification and Fraud Prevention

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Sumsub and SoftGamings Forge Strategic Partnership to Enhance Player Verification and Fraud Prevention
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Sumsub, a global full-cycle verification platform, and SoftGamings, a leading developer of gaming platforms and turnkey iGaming systems, are pleased to announce a strategic partnership aimed at strengthening the security and compliance features of iGaming solutions worldwide.

This collaboration combines Sumsub’s cutting-edge verification technologies with SoftGamings’ innovative gaming platforms, ensuring smoother player onboarding, enhanced fraud detection, and seamless, secure user experiences. Under this partnership, SoftGamings will integrate Sumsub’s advanced KYC (Know Your Customer) checks, Player Behavior Monitoring, Fraud Networks Detection, and Payment Fraud Prevention solutions into its platform, offering clients enhanced protection against fraud while streamlining the user journey from registration to gameplay.

“Security and reliability are at the core of everything we do at SoftGamings,” said Anna Kiselova, Head of Partnerships at SoftGamings. “Teaming up with Sumsub strengthens our commitment to providing our customers with a platform that is not only feature-rich but also secure and aligned with the highest industry standards. This collaboration ensures that our clients can offer their players a safe and seamless experience, without compromising on performance or speed.”

SoftGamings’ platform currently handles over 50 billion transactions annually, supports 100 million registered players, and boasts an uptime rate among the best in the industry. Through this partnership, SoftGamings aims to provide its clients with an even more secure environment, allowing for faster player onboarding, enhanced fraud detection capabilities, and a smoother user experience overall.

The partnership also promises to empower gaming operators to monitor player behavior more effectively, identify potential risks, and prevent fraud before it happens—all while complying with ever-evolving regulatory requirements.

“We are thrilled to partner with SoftGamings, a company with a long-standing reputation for providing high-performance iGaming platforms,” comments Kris Galloway, Head of iGaming Product at Sumsub. “By combining our industry-leading verification and fraud prevention tools with SoftGamings’ cutting-edge solutions, we’re able to offer iGaming operators across the globe a seamless and secure experience from day one. This partnership represents a significant step forward in simplifying compliance and reducing digital fraud in the iGaming ecosystem.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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