Connect with us
SoftSwiss
Playson

Latest News

Gaming > Groceries: Kwalee beats Tesco, Deliveroo and more in UK app publisher rankings

George Miller

Published

on

Gaming > Groceries: Kwalee beats Tesco, Deliveroo and more in UK app publisher rankings
Reading Time: 2 minutes

 

Kwalee is the UK’s most successful private mobile app publisher – ahead of Deliveroo, Tesco, ITV, BT and all gaming competitors – according to App Annie download rankings

Kwalee apps are the top downloaded of any UK-headquartered mobile games publisher, according to the 2021 Top Publisher Rankings published by leading app analytics firm App Annie.

In a top ten ranking of UK-based app publishers based on overall downloads achieved across both the App Store and Google Play in 2020, Kwalee came out as the country’s top mobile games publisher – and far out in front as one of only two gaming companies to appear in the top ten.

Even more impressively, Kwalee actually ranked as the UK’s top private app publisher in all categories, only beaten by the state broadcaster BBC and the National Health Service whose apps include the country’s official COVID-19 contact tracing app.

With its portfolio of free-to-play hyper-casual mobile games, which in late 2020 surpassed the half a billion downloads milestone, Kwalee ranks more highly for downloads than major competitors such as Deliveroo, supermarket chain Tesco and the television broadcaster ITV.

Throughout 2020, Kwalee launched a number of varied hits including Let’s Be Cops 3D (13 million downloads), Teacher Simulator (7.5 million), Bake It (42 million) and Line Up: Draw the Criminal (18 million).

Founded by games industry legend David Darling CBE back in 2011, Kwalee has established itself as a major player in the vibrant UK games industry and employs more than 100 people. The bulk of these are based (under normal circumstances) at Kwalee’s Leamington Spa headquarters, but 2020 saw the firm expand globally with growing teams in Bangalore and Beijing, and even several fully remote positions. Darling has a considerable track record in building successful games companies, having previously co-founded and led Codemasters which was recently acquired by EA for $1.2 billion.

“So proud of the team – Kwalee is bigger than Tesco and ITV! Our outlook is truly global and we strive daily to reach hundreds of millions of players around the world,” said David Darling CBE, Kwalee’s CEO. “It’s an honour to be able to say that we are doing this more effectively than any other UK-based app publisher, not just in the gaming space but across all categories in the private sector.”

“We will continue to work globally, both in terms of the audiences we reach and as we continue to establish our growing teams in India and China, but we are proud to be achieving this as a UK-based company and a member of Britain’s brilliant games industry.”

Gaming

Do Anti-Lag Apps Work For PUBG?

Alex Marginean

Published

on

Reading Time: 2 minutes

 

One of the things that most of the players complain about when playing PUBG or literally any of the competitive online multiplayer game is LAG. The lagging or delay in the action to be completed in the world of video games is caused by high-ping whether you are on a mobile network or connected to a Wi-Fi.

That is why it is very important for the players to have a more consistent internet connection which causes less lagging when playing the game due to lower ping amount. But getting an internet connection that is consistent enough to provide you with a lower ping throughout the game isn’t easy and that is why in today’s article we are going to figure out if the Anti-Lag apps actually work in reducing the ping for PUBG or any other multiplayer game. If you haven’t tried PUBG yet, we recommend looking for cheap PUBG key where you can find the best price that is available.

 

What Actually is LAG?

Before we actually find out if the Anti-Lag apps work, we need to know what LAG actually is, right? Well, it’s the time taken for a user’s behavior to have an impact in the game or app. As a result, for the best user experience, latency should be held to a minimum.

If you have ever played games like PUBG and CODM, you’d know exactly what it means, especially when it makes you rage quit the game, when your headshot misses the target by a mile only to get you killed.

 

Anti-Lag Apps 

There are a ton of applications out there claiming to reduce the ping drastically to provide better gaming experience but do they actually work? Well, there are certain possibilities as to when these apps can come in handy and actually be useful in reducing the ping and that is when your internet connection isn’t being consistent over a range of application or games in your mobile.

But in case of bad internet connection, these apps won’t be able to do anything at all and you’ll probably have to upgrade your internet connection or contact your Internet Service Provider for further assistance.

The way these applications works is finding the best DNS server based on your current location whenever you are playing a game or surfing through the internet, that’s what we refer to as DNS prefetching.

 

Why do Actually Need It?

Now if you are one of those PUBG fanatics, grinding for XP in a never ending battle against players all around the world, you’d know exactly how much difference the ping can make in deciding the fate of the game. A better ping rate can help you achieve those insane shots without having to worry about the enemy teleporting from one place to another.

And that is where these anti-lag apps come into play to help you drop the high ping but if you are struggling because of your skills, there is no shame in asking for help as these professional players can surely help you boost your account stats.

Continue Reading

Latest News

London Mayor Sadiq Khan Pledges to Ban Gambling Ads on the Tube

Niji Narayan

Published

on

Reading Time: < 1 minute

The mayor of London, Sadiq Khan, who is up for re-election on May 6, has pledged to ban gambling ads on the Tube.

In his election manifesto, he says he will expand the current ban on junk food ads on the London Underground to cover gambling ads as well.

The manifesto reads: “I’ve already banned body-shaming advertisements and advertisements for foods high in fat, salt and sugar on the TfL network because of their impact on the health of Londoners.

“Given the devastating way gambling addiction can destroy lives and families, I’ll instruct TfL to bring forward plans to extend the ban to harmful gambling advertisements on the network.”

Khan’s pledge comes amid increasing calls to restrict or ban gambling ads in the UK.

Continue Reading

Industry News

Entain Partners with Synalogik to Strengthen ID and Financial Checks

Niji Narayan

Published

on

Reading Time: < 1 minute

Entain Plc has partnered with financial security technology services provider Synalogik to strengthen its identity, financial and credit checks. Through the deal, Entain has become the first major igaming operator to deploy Synalogik credit check and financial assessment systems.

Synalogik’s technology enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” Brendan MacDonald, Director of Customer Protection at Entain, said.

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings,” Gareth Mussell, CEO at Synalogik, said.

Continue Reading
Advertisement
Lightning Roulette by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.