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Kwalee announces appointment of Mark Greenshields as VP of Bangalore Studio

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Kwalee, the UK and global mobile, PC and console games developer and publisher, is excited to announce the appointment of Mark Greenshields as the Vice President of its Bangalore Studio. With decades of experience in the games industry, Greenshields brings a wealth of knowledge and expertise to the role.

Over his career, he has an impressive track record, including as Founder and CEO at Firebrand Games. He has built multiple game engines and launched major IP based on Disney, Pixar and EA properties. At Firebrand, he established his company as the top-rated racing studio responsible for 6 of the top 10 Metacritic Nintendo racing games. He has managed large teams across various locations, combining his ability to influence partners and motivate his people with his commercial acumen and ability to deliver high-quality games on time and within budget.

Starting as a self-taught programmer, Greenshields authored four books on programming, including 8-bit game development classics like “Mastering Machine Code On Your Commodore 64”. He has programmed 35 games, produced hundreds more, and transitioned from a solo programmer to founding several game studios.

In his new role at Kwalee, Greenshields’ primary responsibility will be running the Bangalore studio. However, as a senior leader, he will contribute to strategic decisions and Kwalee’s ambitious growth plans. With Kwalee now a publisher of both mobile, PC and console games, Greenshields’ expertise in launching and porting hit games will be invaluable.

Jason Falcus, COO, expressed his enthusiasm for Mark’s appointment: “We’re immensely proud of the work of our Bangalore team, and we want a member of our top team leading at the heart of its operations. We’re absolutely thrilled to welcome Mark Greenshields as the VP of our Bangalore studio. His deep-rooted experience and passion for gaming, combined with his unique ability to grow high-performing multi-disciplinary teams, is exactly what we envision for Kwalee’s expansion and continued success”.

Mark Greenshields said of his appointment: “I am thrilled to be joining Kwalee as one of the leading UK publishers. I see a very bright future for them, especially now that they have moved into both the PC/Console and Hybrid/Casual spaces. I am bringing my extensive experience in running studios and especially developing for PC and consoles to them. I will make our Bangalore studio a centre of excellence as part of the Kwalee group. ​ For me, it is great to get once again the opportunity to work with both David and Jason, bringing me full circle from the early days of the C64 to the present. ​ The team they have built is exceptional, and I look forward to helping make Kwalee THE success it will be.”

Regarding the games industry in India, Greenshields acknowledges a common misconception that studios in the country are mainly useful for outsourcing. However, he’s keen to change that narrative, emphasising the talent and potential within the Indian games industry, saying:

“I want the Bangalore studio to have a motivated, empowered team that is recognised for their quality work. It should be seen as a studio that consistently produces high-quality products”.

When asked about his immediate priorities at Kwalee, Greenshields highlighted the importance of learning the challenges of the Bangalore team, strengthening QA processes, setting up a console porting team, and fostering a culture of innovation.

With the appointment of Greenshields, Kwalee reinforces its commitment to pioneering and diversifying its portfolio of games and solidifying its position as a global leader in games development and publishing.

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PA Betting Services Solidifies Partnership with the Tote

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PA Betting Services (PABS) has agreed a deal to supply racing data to the Tote for a further four years.

As part of this agreement, PABS will continue to serve as a supplier of United Kingdom (UK) and select international racing data for the Tote. This will enable its valued customers the opportunity to access the wealth of dependable, accurate and real-time data for which PABS is known.

The content offering supplied by PABS includes race cards, premium vector silks, live betting odds, results and access to our Early Price Feed. This partnership showcases the shared commitment of both companies for innovation, excellence and customer satisfaction.

“We are delighted to continue to work with the Tote and to provide it with our best-in-class racing data,” the Account Director for PABS, Niamh Richardson, said. “I look forward to seeing our relationship grow from strength to strength.”

“We are thrilled to partner once again with PABS and to bring our customers the most comprehensive and up-to-date UK and select international horse racing data,” the Head of UK Commercial Partnerships for the Tote, Kev Matthews, said. “By collaborating with PABS, we ensure that our users have access to accurate and reliable information, enhancing their experience with the Tote.”

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How Team Vitality Utilises Abios Data to Create a Better Fan Experience

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Abios has partnered with leading eSports club Team Vitality to help fuel its fan engagement application V.Hive with eSports data. With access to coverage on more than five of the largest eSports titles from Abios, Team Vitality can ensure that fans can stay engaged and updated with results, schedules and statistics from its latest matches.

Abios, an enterprise eSports data and technology provider, has agreed to a long-term deal to supply its eSports data to Paris-based eSports organisation Team Vitality.

The major-winning eSports team will deploy Abios’ data to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches. The scores will be posted to a leaderboard where the best contenders can win prizes including merchandise and money-can’t-buy experiences with professional players.

Driven by Abios’ rich performance and scheduling data, the prediction tool is part of a wider effort by Team Vitality to create an immersive fan experience, following V.Hive app launch in November of 2022 jammed with features geared to building a digital community around the team with news, mini-games and custom avatars.

With rosters in several eSports titles, Team Vitality will use Abios’ extensive coverage to include data for matchups in the most popular eSports titles including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and Valorant.

The founder and Chief Executive Officer for Abios, Oskar Bonnevier Froberg, commented on the partnership: “Team Vitality is one of the oldest and most prestigious eSports teams in Europe and we’re proud to be able to supply it with top-tier eSports data.

“With high-performing rosters across many eSports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see its dedication to its fans and how it brings added value to its followers and we are excited to power Team Vitality with our extensive data and help it to deliver the next generation of eSports fan experiences.”

“Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches,” the Brand and Revenue Diversification Director for Team Vitality, Amelie Canet, said. “Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the eSports action. Its tech overlay allows us to engage our fans and offer them a more entertaining experience.”

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White Label Casinos Forms Team of Directors to Spearhead Ambitious Growth Plans

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White Label Casinos, the go-to provider of white-label casino solutions to the iGaming industry, has strengthened its senior management team to spearhead its focus on strategic growth throughout 2024 and beyond.

This new team of directors was formed following the creation of four roles, all of which make a strong senior management team led by Phil Pearson, Chief Executive Officer for White Label Casinos.

Sandra Bartolo has been appointed Director of Product and Regulatory, Jordan Foxwell as Director of Internal Operations, Debbie Cooper as Director of Client Operations and Miguel Coca Lasen as Director of Finance.

All four directors that make up this new team have been promoted internally having excelled in their roles since the company’s formation in February of 2023. This move showcases White Label Casinos’ commitment to people by leveraging its talented and experienced workforce.

The team will be tasked with leading the company as it focuses on continued growth, increasing both the number of verticals and solutions it offers in order to better serve its current and future clients and players.

“This is an incredibly exciting time to be part of White Label Casinos,” the Director of Finance for White Label Casino, Miguel Coca Lasen, said. “The brand has gone from strength to strength since launching and the formation of this new senior management team really underpins our long-term commitment to growth and success.

“The fact that the team is comprised of people who have already been at the company in some capacity shows that we have what it takes to get the very best out of each other to continue delivering a market-leading service.”

“We launched the White Label Casinos brand in 2023 and it’s now time we put the gears on and grow further,” the Chief Executive Officer for White Label Casino, Phil Pearson, said. “We have a number of projects in the pipeline; business areas, platforms, payments and a new team structure that will help us face any challenges and changes the industry throws our way over the next few years.”

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