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Endorphina: Ukraine unlocks its potential in the gambling market

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Ukraine unlocks its potential in the gambling market
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We’ve recently discovered that the official legal gaming market in Ukraine has just been launched! This means that the first license to organize and conduct gambling has been issued.

The law legitimizes all major verticals of the gambling business, including casinos and online casinos, bookmaker activities in bookmakers and online, slot machine halls and online poker. Only a company established under Ukrainian law can obtain a license for each type of activity.

We talked to Kirill Miroshnichenko, the head of Sales department from Endorphina to get some insights about the new situation: “Ukraine can become a new gambling center in the CIS region. With my own estimates, the Ukrainian market can reach the size of the MGA in just a few years. Our partners give us a good vision of the market as well. We always welcome the regulations as it makes business more transparent and more effective in all ways. In addition, we feel quite confident about our games. Our full portfolio of games will definitely fit the taste of Ukrainian players. I wouldn’t be a sales person if I didn’t say: “We are always open for new partnerships!”

The growing potential for the Ukranian market in 2021

Foreign operators who are used to working according to international requirements and standards are interested in the development of the Ukrainian market as well as Endorphina, one of the most successful gaming providers.

With this, Endorphina’s partner in Ukraine Parimatch has received approval to obtain a license to conduct gambling online casino games in Ukraine. This is a great and promising start to further expand Endorphina’s gaming audience.

We’re looking forward to closely following the development of the gambling industry in Ukraine.

Eastern Europe

PokerMatch Wins in “Best Marketing Campaign” Category at UGW Awards 2021

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PokerMatch has won in the “Best Marketing Campaign” category at the UGW Awards 2021 held on Tuesday in Kyiv as part of Ukrainian Gaming Week.

The poker operator landed the trophy for its exciting “Poker is Your Sport!” campaign.

“I sincerely believe that with this campaign we really benefit the industry and touch people’s hearts and minds,” Ruslan Bangert, CEO of PokerMatch International, said.

“Forming the image of poker as a sport is a long road. And the final step in that journey should be nothing less than the recognition of poker as an Olympic sport!”

With its actions, PokerMatch not only declares that “poker is a sport!”, but shows its commitment to this slogan. The company hosts online poker championships and supports major live poker series.

The company also strongly believes that poker is a game of skill. “Our marketing strategy focuses on poker players above all else. PokerMatch promotes principles of responsible gaming, and we are convinced that it’s the player’s skills and abilities that make it possible to achieve consistent success in sports poker,” representatives of the company said.

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Eastern Europe

WePlay Esports Invitational: Initial Results and Photo Tour

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WePlay Esports Invitational: Initial Results and Photo Tour
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On September 16, the first Rocket League tournament hosted by WePlay Holding kicked off at the WePlay Esports Arena Kyiv. All participating teams have already shown their skills in the matches, and here are the results.

The first tournament day of the WePlay Esports Invitational featuring Rocket League began with the quarterfinals between the teams of each region in a Bo7 format.

Results of the first game day — EMEA:

  • Team BDS 4 : 0 Sandrockgaming
  • Vodafone Giants 0 : 4 Guild Esports
  • Team Vitality 4 : 0 Dignitas
  • SMPR Esports 2 : 4 Karmine Corp

Results of the first game day — NA:

  • Spacestation Gaming 3 : 4 Shopify Rebellion
  • ENVY 0 : 4 FaZe Clan
  • G2 Esports 4 : 1 Rogue
  • The General NRG 4 : 1 Soniqs

The WePlay Esports Invitational is the first Rocket League tournament hosted by WePlay Holding with the support of Psyonix. The tournament is to take place on September 16–19, 2021, with a total prize pool of $100,000.

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Eastern Europe

Evoplay takes blockbuster content to Romania with Publicwin agreement

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Evoplay takes blockbuster content to Romania with Publicwin agreement
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Game development studio Evoplay has secured a strategic partnership with Romanian operator Publicwin in a move that secures its standing in European regulated markets.

The agreement will see Evoplay bring 50 of its high-quality slot titles and more than 10 instant games to the Romanian market, including some of the provider’s most popular proprietary releases, such as Elven PrincessesFruit Super Nova and Hot Triple Sevens.

Publicwin enjoys an excellent reputation, both locally in Romania and on the international stage, as a respectable casino brand with a diverse collection of titles. Via a single integration, the up-and-coming brand’s Romanian base will gain access to selected Evoplay titles.

With deals like this being rolled out consistently throughout the year, Evoplay has made a name for itself as one of the industry’s most exciting game suppliers, providing operator partners across the globe with an unrivalled portfolio of slot, table and instant games.

Commenting on the agreement, Vladimir Malakchi, CCO at Evoplay, said: “Going live with upcoming brands in regulated European territories is the key to maintaining our footholds in the region, and we fully expect our relationship with Publicwin to benefit both parties.

Alex Marin, COO at Publicwin, said: “We aim to provide our customers with the best casino experience possible, and partnering with leading content creators like Evoplay is the best way to achieve this.

“We are thrilled to be able to offer our loyal Romanian customers some brand new, high-quality content and can’t wait to see where the partnership takes us.”

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