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Gambling in the USA

Gaming Americas Weekly Roundup – March 1-7

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Wynn Resorts has entered into a deal with Blue Wire and invested $3.5 million in the sports podcasting network. The deal includes the build-out of a podcasting studio in the Wynn Las Vegas lobby. That studio will host Blue Wire podcast personalities as well as star athlete guests to entice people to visit the hotel, get excited about sports and hopefully place bets on them. Wynn runs a subsidiary business called WynnBet, which handles sports betting, and the team specifically eyed Blue Wire to promote that brand.

PR agency 5W Public Relations (5WPR) has announced the launch of an online gambling public relations division. The creation of the new division will allow a focused and strategic approach to online gambling, casinos, lotto and sports betting clients. PR services for online gambling and lottery clients include messaging and positioning, media relations, visibility programmes, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership and speaking opportunities.

Torstar Corporation has announced that it intends to launch an online casino betting brand this year in the regulated Ontario online gaming market. Torstar also announced key additions to its iGaming team, including Gil Steinfeld, a gaming industry veteran with expertise across all product verticals; Don Bourgeois, former General Counsel for the Alcohol and Gaming Commission of Ontario, who will oversee compliance, regulatory and legal matters; and Jim Warren, a senior executive and entrepreneur with 25 years of progressive leadership experience in politics and the gaming and lottery industry.

Connecticut Governor Ned Lamont has announced that the state has reached an agreement with the Mohegan Tribe, owners and operators of the Mohegan Sun casino in Uncasville, to allow new gaming options, including online wagering and sports betting. The deal includes a 20% tax rate on new online gaming and a 13.75% tax rate on sports wagering. The governor’s office said this new agreement will generate “tens of millions of dollars” in additional revenue for the state.

Payments platform PayNearMe has announced enhancements to its iGaming solution that enable U.S. operators to dramatically speed up the market and simplify the deposit and payout experience across a wide range of payment types through a single integration. PayNearMe’s expanded iGaming solution makes deposits and payouts easy for both players and operators.

The National Council on Problem Gambling has officially commenced Problem Gambling Awareness Month. In Ohio, the growing impact of gambling on families and businesses will be the focus of several events during this Problem Gambling Awareness Month.

Partnerships

Vegas Golden Knights has signed a multi-year deal with UpickTrade, a sports betting recommendation service. Through the deal, UpickTrade has become the Official Sports Pick Service Partner of the Knights. The partnership marks the first sponsorship deal between a Mexican-based company and an NHL club, as well as the first partnership between a professional sports franchise and a sports betting recommendation service.

BetMGM has entered into a deal with Borussia Dortmund and become the exclusive Regional U.S. Partner of the club. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.

Gambling technology company Playtech has signed a non-exclusive sports wagering deal with Novomatic Americas, a wholly-owned subsidiary of NOVOMATIC AG. The agreement builds on the long-term partnership between Playtech and NOVOMATIC, which jointly operates more than 10,000 kiosks worldwide. The strategic partnership will see Playtech’s sports wagering kiosk systems delivered through Novomatic ActionBook, the US market’s most popular sports wagering kiosk.

New Appointment

FanDuel Group has appointed Amy Howe to the newly created role of president. Howe joins FanDuel from Live Nation Entertainment, where she served for seven years, most recently as global chief operating officer of Ticketmaster.

Compliance Updates

International Game Technology and Scientific Games Corporation have announced that they have signed a cross-licensing agreement for patents related to cashless slot gaming technologies. Under the agreement, Scientific Games and IGT will be able to offer patented cashless gaming technologies from the companies’ combined portfolios of casino management systems solutions to the U.S. gaming industry.

The Nevada Gaming Control Board has recommended approval of licenses for both William Hill and Bally’s. William Hill US, which has more than 120 sportsbook and kiosk locations across the state and is a subsidiary of the UK-based William Hill Plc, would become the centerpiece of Caesars’ sports wagering operation if the board’s unanimous recommendation is adopted by the Nevada Gaming Commission when it meets March 18.

Gambling in the USA

Gaming Americas Weekly Roundup – January 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

The wait for mobile sports betting to arrive in New York is officially over. After being named one of the first operators to receive a license for mobile sports wagering operations in the state, Caesars Entertainment made history with its online and mobile sports betting app, Caesars Sportsbook, accepting its first sports wagers in the Empire State.

MGM Rewards is the revamped loyalty rewards programme that MGM Resorts is set to launch on February 1. The “reimagined” programme offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.

Caleta Gaming has announced that its full game portfolio is online at Foliatti Casino, the first online casino from Mexican Group Foliatti. Video bingos, video slots, kenos, lottos and scratch cards provided by Caleta are already available to Foliatti Casino players.

JCM Global has installed its core product suite at Penn National Gaming’s new Hollywood Casino Morgantown. The $110m Pennsylvania property opened in December 2021, with JCM having installed its product suite – which includes its iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system – in all 750 games on the casino floor.

Aristocrat Gaming’s Neptune Canopy is now live on casino floors and has made its eastern US debut at Mohegan Sun. Aristocrat’s Neptune Canopy cabinet is a landmark in casino game play. When placed back-to-back, two games create a connected canopy for a sweeping gaming experience unlike any other.

PayNearMe has announced that it has been granted approval by the New York Gaming Commission to provide its MoneyLine platform to licensed operators across the state.

Partnerships

PointsBet Canada has joined the NHL Alumni Association as their exclusive sports betting partner in Canada and official partner in the US.

Madison Square Garden Sports Corp has announced a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

The PGA TOUR and FanDuel announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.

BestOdds.com, a leading sports betting and education brand, has signed affiliate-partnership agreements with Caesars and FanDuel, two of the major US online sports betting operators licensed in New York.

International Game Technology has signed a strategic sports betting agreement with Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nev., and the Arizona Coyotes.

The New York Gaming Commission has officially legalised the operation of sports betting platforms in the state. The Game Day, an affiliate partner to the major sportsbook operators, has secured partnerships with the four sportsbooks and has begun to market NY-specific promotions and offerings to in-state gamblers and bettors.

New Acquisition

Eilers & Krejcik Gaming has acquired assets of Fantini Research, including its gaming news publications and virtual trade show business. Fantini Research will continue to operate under the Fantini Research brand and will be a separate division of Eilers & Krejcik Gaming.

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Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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Gambling in the USA

Emerging Gambling Markets

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There’s no stopping the rapid rise of gambling markets and the unprecedented growth they’re witnessing within their respective sectors. The United States of America has long been burdened by-laws and legislation to prevent its citizens from placing wagers and gambling on casino games – with the exception of Nevada.

However, since 2018 when the U.S. supreme court abolished PASPA (Professional and Amateur Sports Protection Act), a significant number of states have adopted total legality of gambling online and in casinos.

Gambling culture has always existed in the U.S., and the black-market era is eventually becoming a thing of the past. Emerging gambling markets such as online wagering are still illegal in many states. Still, with an undeniably positive outcome on the economy, new regulations are coming to fruition in most regions.

Thanks to federal law, online sports betting has been illegal, and, surprisingly, America took a long time to alter this downfall. The lucrativeness of the gambling markets and potential revenue is what states have missed out on. Nevada, New Jersey and West Virginia have set the precedence, showing incredible revenue figures from markets such as online sports betting.

The state of Arizona is one of the most recent areas to adopt online gambling, and if you’re an Arizona native, you can take advantage of their welcome promo codes right now. Because of bonuses, greater populations, and already booming markets, Arizona, alongside New York, Maryland, North Carolina, and Indiana, are expected to enter the top 10 highest-grossing states inside this sector.

New York, in particular, has been predicted to develop into America’s number one gambling state, as they’ll transition into a complete gambling state in 2022. One factor in New York’s expected success is their bonus offers, which could provide customers with matched deposits as high as $5,000. In addition to the large bonuses, the sheer volume of gamblers in New York should assist their expected market dominance and the state’s willingness to introduce multiple licenses.

With that said, an outsider in America’s sister country, Canada, is likely to become the most significant player in 2022. Both gambling and iGaming markets in Ontario are seeing huge interest from brands and players alike. With a population nearing 16 million, sportsbooks, casino enthusiasts, and 80 something brands are hunting for a license within Ontario.

Fintan Costello, the manager of BonusFinder.com, said:While the larger established U.S. states will continue to play a crucial role in stateside growth in 2022, our index shows that newly regulated markets such as New York and Maryland will outmuscle many others due to their immense player volume potential and highly competitive markets and bonuses which many simply don’t have right now.

While the new U.S. markets will be the benchmark for other emerging and existing states, nothing will compare to Ontario, which will explode when regulated in early 2022.

It’s already a booming market pre-regulation, but we fully expect it to significantly outperform any U.S. state by some distance and for brands to race to the border to secure a significant piece of the action.”

As of now, all U.S. states have the right to legalize gambling and sports betting to any level. Several gaming markets have jumped at the opportunity. These provinces are where you’ll need to be located if you want to participate in locally regulated sports betting, and most of them have/ or are in the process of adopting online gambling. The complete list of states with online gambling include:

  • Nevada
  • New Jersey
  • West Virginia
  • Pennsylvania
  • Rhode Island
  • Iowa
  • New York
  • Indiana
  • Oregon
  • Illinois
  • New Hampshire
  • Michigan
  • Washington D.C
  • Tennessee
  • Virginia
  • South Dakota
  • Connecticut
  • Arizona Wyoming

Of course, over 50% of American states now provide some form of sports wagering – the fastest growing sector within the gambling market. The states above have joined the online betting market or are close to, but we anticipate that by 2024, the majority of states in America will embark on claiming their piece of the pie. The potential profits from this sector cannot be ignored, so it’s no surprise that consideration has flared within so many regions in such little time.

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