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Fast Company ranks Fnatic in the most innovative gaming firms



Fast Company ranks Fnatic in the most innovative gaming firms
Reading Time: 4 minutes


Every generation of video-game consoles ushers in faster, more realistic titles. This year’s releases by Sony and Microsoft continue that trend. The PS5 and the Xbox Series X deliver unprecedented levels of realism, with graphics processors that simulate shimmering reflections on puddles, controller vibrations that evoke the feeling of running through sand, and game worlds that are as large and detailed as actual cities. But games didn’t simply become more lifelike in 2020. They also became more intertwined with our everyday lives. In the year where everyone sheltered at home, escapism was accessible to more kinds of people than ever, whether you dreamt of the fashion runways in Paris, a quiet pastoral island life, or literal escape (from Zombies, aliens, enemy soldiers, the list goes on). And gaming companies further worked their way into pop culture, from sports to fashion to movies.


For subscribing to an anywhere, anytime gaming lifestyle

Microsoft is increasingly becoming the everyman’s gaming system. The company aims to empower Xbox fans to play any game, on any device, anywhere, anytime. In the past year, the software giant didn’t just launch its next-generation console, the Xbox Series X, it upgraded infrastructure, introduced new services, and made a sizable acquisition to bring its vision of gaming ubiquity closer to reality. Games on the Xbox Series X load faster than ever thanks to a screaming-fast solid state drive. Subscribers to Game Pass, Microsoft’s “Netflix for Games,” can now play over 100 Xbox games from any Android-powered mobile phone or tablet by tapping into the company’s xCloud streaming service. A feature called Smart Delivery upgrades games automatically and installs them on the owner’s new console—ready to resume play at the moment a player left off. In September, the company announced they paid $7.5 billion to acquire Zenimax Media, bringing games franchises like Elder ScrollsFallout, and Doom in house. For more on why Microsoft is a 2021 Most Innovative Company, click here.


For leveling up yet again

Long the gaming industry’s paragon of polish and ingenuity, Sony’s gaming division burnished its reputation with new hardware and software in 2020 that built on what games can do—and who can play them. Its next generation console, the PlayStation 5, employs top-notch graphics processors that enhance how the game looks, its new controller employs haptic technology that changes how the game feels—making it possible for players to distinguish between the touch of a sandy surface versus a shiny metallic one. Games like Last of Us Part II, developed by Sony subsidiary Naughty Dog, added accessibility options to make the game playable and fun for players of any ability level, including those who are partially or fully blind (sonar-like pings relay the approach of menacing zombies). Meanwhile, Dreams, a game developed by Media Molecule (another Sony entity) makes it possible for players to crate anything from games to gadgets to puzzles and paintings with the title’s game-making toolbox and social network. For more on why Sony Interactive Entertainment is a 2021 Most Innovative Company, click here.


For enabling auteurs with cinematic graphics

Graphics in video games have always lagged behind Hollywood CGI for a simple reason: time. Movie studios can spend weeks rendering each shadow and reflection in a given frame with intense attention to realism and detail; games have to render graphics on the fly, some 60 times every second, as the player moves through virtual space. NVIDIA’s RTX 30 series graphics chips close the quality gap between games and movies using a supremely clever chip design that combines traditional graphics processing with ray-tracing, a computationally intense process that can simulate how light beams reflect and refract off smoke, shimmering water, or high-sheen chrome. Meanwhile an AI-dedicated processing core finds shortcuts and workarounds to speed the process up to game-appropriate speeds.


For crossing into everyday companionship

If quarantining during the COVID-19 pandemic had an official pastime, it would be Animal Crossing: New Horizons. The easy-going, wholesome and social game, in which players plant a garden and decorate a home while making friends with a collection of friendly anthropomorphic animals, was exactly the kind of virtual escape many millennials and kids alike were looking for as they sheltered in place. The game’s social elements—users can visit one another’s island and pass the time with meditative, outdoorsy activities like chopping wood and fishing—provided a way for real-life friends to hang out with one another and feel a little close without violating social distancing rules.


For putting collectibles on the blockchain

The blockchain-based game developer behind CryptoKitties launched NBA Top Shot, a blockchain-based collectible game, in 2020. The game offers a blockchain twist on sports cards collectibles, by allowing users to buy, collect, and trade video-clip “packets” of top NBA players and moments—pointing toward a new future for sports memorabilia. This year one such blockchain-encrypted video, also known as a “moment”, of the Milwaukee Bucks power forward Giannis Antetokounmpo charging to the basket, sold from one collector to another for $1,999.


For upgrading esports teams into elite status

The esports organization is building a lifestyle brand that is synonymous with gaming excellence while selling every aspect of it: Its stable of professional esports players win championships in massively popular games ranging from League of Legends to CS:Go, while using Fnatic’s line of performance gaming equipment (keyboards, mice, chairs) and wearing the company’s co-branded apparel and accessories, which it makes in partnership with fashion houses like Gucci. The company’s CEO, Sam Matthews, sees Formula One as an inspiration; in fact he made Nick Fry, the former CEO of the Mercedes AMG Formula One team, the company’s head of commercial strategy.


For elevating video games into pop culture

Rivals may deride the sprawling collective of content-makers and gamers as a Gen Z mashup, but the company’s massive reach is undeniable: FaZe Clan members play video games professionally in tournaments, stream their lives on platforms like Twitch, and make short-form videos for sites like YouTube. The company, led by Lee Trink, a music executive who was once president of Capitol Records, is expanding into novel and traditional forms of content alike, from podcasts on Spotify and clips on TikTok to film and television projects, such as Crimson, which was released in October. The collective is also making its talent for Zoomer whispering available to mass-market brands from Verizon to Nissan to Venmo.


For fashioning the gamers’ throne


For killing us softly with its quirky creations


For dressing up high fashion into a video game

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group



GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
Reading Time: 2 minutes


New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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Boldplay Signs Content Distribution Deal with Hub88



Boldplay Signs Content Distribution Deal with Hub88
Reading Time: < 1 minute


Boldplay, the renowned developer of premium online casino games, has announced a new content distribution partnership with popular game aggregator Hub88. This strategic deal will see Boldplay’s entire portfolio of games integrated into Hub88’s extensive operator network.

As a result of the agreement, Boldplay’s diverse suite of table games, bingo, keno releases, and virtual scratch cards will now be available to online casino operators utilising Hub88, including recent hit titles such as the fruit-themed ‘Sweet Splash’ and the Jules Verne-inspired ’80 Day Escapade’.

The new collaboration presents significant potential for both parties, with Boldplay showcasing its releases to a wider global audience and Hub88 expanding its roster of providers, solidifying its position as a leading industry aggregator.

“Teaming up with a content distributor with the network and outreach of Hub88 is a milestone moment for our company,” said Valli Fragoso, Founder and CEO of Boldplay. “The new deal will build on our other recently established partnerships and ensure that Boldplay games are enjoyed by new audiences and operators worldwide.”

“We are pleased that Boldplay have trusted us as a partner to drive their expansion,” added Ollie Castleman, Head of Hub88. “With their evolving mechanics, attractive jackpots and huge variety of game offerings, this addition to our platform is sure to help our operator partners entertain even more players.”

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SOFTSWISS Turns On Red Light at iGB L!VE 2024



SOFTSWISS Turns On Red Light at iGB L!VE 2024
Reading Time: 2 minutes


SOFTSWISS, a global tech provider with over 15 years of experience in iGaming, is set to embark on one of the most anticipated industry events of the year – iGB L!VE.

On 17–18 July, iGB L!VE will bring together game providers, operators, affiliates, and tech vendors for a dynamic live iGaming event. Encouraging robust, trust-based partnerships, iGB L!VE offers an opportunity to elevate business development and secure a competitive edge in the industry.

The event welcomes around 10,000 gaming and affiliate stakeholders and over 300 exhibitors and sponsors. It unites the iGaming community and helps businesses better understand the rapidly changing landscape. 

In 2024, iGB L!VE will be held in Amsterdam for the final time. SOFTSWISS wishes to pay tribute to the city that hosted one of the industry’s most significant exhibitions for many years. The creative design of the company’s stand at the event is inspired by one of Amsterdam’s most famous sites – the Red Light District.

SOFTSWISS’ current and potential clients will be able to discover a wide range of the company’s innovative solutions beyond enjoying the intriguing creative concept. This year, over 50 SOFTSWISS team representatives will attend iGB L!VE to demonstrate their recent product updates and new features.

SOFTSWISS’ award-winning products form a comprehensive tech ecosystem for iGaming businesses. Offering top-notch solutions for online gaming and betting, the company allows its clients to start an entertainment business from scratch. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage SOFTSWISS Managed Services as well as the innovative SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Participating in such events offers us a prime opportunity to engage in valuable live communication with our partners. iGB L!VE serves as an excellent platform to showcase our innovative solutions that are changing the iGaming industry for the better. We eagerly anticipate iGB L!VE and warmly invite our friends, partners and prospective clients to visit the SOFTSWISS stand!”

Clients and potential partners can already book a meeting with SOFTSWISS representatives at stand 12-F30 by following the link to the iGaming calendar.



SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Get it on Google Play is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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