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Atari and Bondly announce strategic partnership to launch dedicated NFTs followed by the Atari Metaverse gaming platform

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Atari and Bondly announce strategic partnership to launch dedicated NFTs followed by the Atari Metaverse gaming platform
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Collaboration will initially focus on collections of dedicated NFTs covering gaming, music and more areas. The ultimate goal is to combine these NFTs into a brand new gaming platform, Atari Metaverse

Atari®, legendary interactive entertainment brand, announced today a strategic partnership agreement with Bondly, the premiere e-commerce solution for digital assets. Bondly has recently garnered significant growth with the launch of entertainment brand initiatives with Logan Paul, Tory Lanez and PelleK. Their native Non-Fungible Tokens (NFTs) gaming brands, PolkaPets and BCCG, have achieved over $4m in revenue in the first three months. Being two of the most innovative brands in both the NFT space and interactive entertainment respectively, this game-changing collaboration will combine an iconic brand and strong expertise from both teams in the blockchain space.

Atari and Bondly will be working together on the creation of collections of NFTs, covering gaming, music and more areas. The objective will be then to roll out the Atari Metaverse gaming platform which will combine the best aspects of the legacy gaming properties and the most current entertainment creators in music and gaming, using Digital Collectibles and NFTs as a core component of the entire Metaverse experience.

NFTs will be available for purchase using Atari ($ATRI) and Bondly ($BONDLY) native cryptocurrencies, and major crypt0-currencies.

“Teaming up with Bondly was very natural for Atari, given their success and expertise in the space”, said Frédéric Chesnais, CEO of Atari Chain.”Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway”.

“We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans”, said Brandon Smith, CEO of Bondly. “ Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”

In addition to the metaverse, the lineup of NFTs is going to be announced over the next few weeks.

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Gift & Go Signs Deal with Light & Wonder

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Gift & Go has finalised a long-term extension to its partnership with a subsidiary of Light & Wonder to continue its growth and expand its revolutionary gifting technology software across U.S. markets.

The three-year agreement will further enhance Light & Wonder’s position as a global leader in land-based casino ecosystems and cross-platform game experiences.

Light & Wonder’s successful PLAYER BOUTIQUE was created in partnership with Gift & Go. Currently deployed in over 70 casino sites across the US, it drives a unique player reward and loyalty experience for operators.

Casinos can quickly implement powerful promotions to boost footfall and increase engagement, while players can earn and redeem rewards based on multiple triggers, and then select the gifts most relevant to them.

Jon Reuben, Gift & Go Co-Founder, said: “PLAYER BOUTIQUE has had incredible market penetration across the U.S. and our collaboration with Light and Wonder has transformed the way land-based casinos reward their players. We’re so excited to build on our partnership, using Gift & Go’s unique technology to deliver a truly unique gifting on demand experience.”

Bill Bachman, Director of Consulting & Gifting Services at Light & Wonder, said: “The seamless integration between casino technology and AMAZON fulfilment is one of our biggest strengths, and we couldn’t do that without Gift & Go. They help us execute that flawless process and together we deliver on that unique gifting experience, along with the best customer support ever seen in the industry.”

The new three-year agreement will see Gift & Go and Light & Wonder continue to roll out the innovative software that provides a transformational reward experience for both operators and players.

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CT Gaming Won Casino Management System of the Year Award at BEGE EXPO 2022

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CT Gaming’s Casino Management System was recognised as the best system offered by winning the prize CMS of the Year at the BEGE Awards 2022.

The 13th edition of the Awards took place at Club Megami at Hotel Marinela, Sofia, in front of an audience of industry executives, who saw 18 honours handed out to winners ranging from the biggest names in the industry.

“Our expert team has worked incredibly hard on the casino management system. This award and the fact that our system is preferred and sought out are proofs of their dedication,” Robert Stancu, Regional Sales Manager Romania at CT Gaming, said.

CT Gaming’s Casino Management System is designed for gaming locations – from small gaming halls to big casinos, managing slots and live games. It offers a full range of modules and player tracking options, featuring maximised functionality and flexible applicability to a broad spectrum of customers’ needs. The system provides complete control over all activities in real-time for slots, live games, and analysis and reporting results.

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SiGMA Expands its Global Authority with Malta Week

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Malta Week, the largest iGaming event in the world in 2022, was hosted by SiGMA Group last week. The event was a great success. More than 25,000 attendees, 1000 sponsors and exhibitors, 400 speakers, 300 affiliates, 400 companies and 100 influencers were there for the event.

These three days have been jam-packed with informative panels and keynotes, networking activities and an ever-expanding industry-setting show floor.

The Conference

SiGMA Conference has brought together policymakers, thought leaders, influencers and C-Suite executives from the global gaming and affiliation space with audience.

In his keynote speech, Finance Minister Javier Fransisco Antonio Silvania stated that his presence at the conference demonstrates Curaçao’s determination to become a “major player in the online gambling business.” Silvania is in charge of modernising the Dutch-Caribbean island’s gambling industry to ensure effective regulation and monitoring. The new restrictions are set to go into action in 2Q23.

The Expo

The expo floor included a carefully chosen showcase of market-leading products and services. This high-energy exposition gave delegates the opportunity to target the industry on a worldwide scale and target the particular niche. It also provided a direct path to some of the top brands in the industry, making it a great venue for networking and brand promotion.

Ministers and government entities

During the week, government entities, ministers, and even the Prime Minister of Malta came to SiGMA Europe. When he spoke to the delegates, Prime Minister Hon. Robert Abela said: “Events such as SiGMA celebrate the spirit of Malta’s economic vision and Malta’s entrepreneurial drive. Eman and his team are proof of this, and I commend their can-do attitude. By working together, we will be able to ensure more successful years of this already thriving gaming industry.”

He also added that this is the government’s top priority. “This is an industry which we are very, very proud of. Malta is the home of choice for over 300 gaming firms providing over 10,000 gaming-related job opportunities. In addition, many of the companies are listed on the major stock exchanges boasting a superior level of governance”.

Carl Brincat, CEO of the MGA, stated on a panel on the first day of SiGMA Europe that the regulator has learned that it must lay the framework before implementing innovative measures.

4 Awards Nights celebrated industry leaders

At SiGMA Europe’s Awards Night, the most influential people in the international gaming and marketing community came together for a gala night like no other.

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