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Parimatch, Juventus official betting partner Launches a New Global Campaign Featuring Arthur, Danilo, Morata, Ronaldo and Szczesny

George Miller

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New Global Campaign Featuring Arthur, Danilo, Morata, Ronaldo, and Szczesn
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Parimatch, Juventus’s official betting partner, has launched a brand-new global video campaign featuring top Juventus stars: Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny. The campaign is infused with Parimatch’s yellow electric impulses and aims to increase brand awareness among the football club’s fans. The campaign highlights the transition into the online era.

The partnership of Juventus and Parimatch is beyond a signed contract. This collaboration is the fusion of two energies, two strong teams, two brands. The power of Juventus is in its remarkable history, a long list of titles, traditions, and unwavering support of millions of fans. The power of Parimatch is in its boldness, youth, ambition, and the absence of barriers.

Ivan Liashenko, CMO at Parimatch, said: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”

The creators produced this campaign despite the limitations of the worldwide lockdown. Thanks to the professionalism and efforts of both teams, this commercial could come to life and bring such a legendary team closer to the audience. The partnership of Parimatch and Juventus has proven that anything is possible.

“This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly” says Kateryna Amirkhamova, CCO at Parimatch.

The spot was shot by the Ukrainian production house Electric Sheep Film. The directors working on the film were Andrei Copots and Macar Severin. The filming of the spot was carried out by Nikita Kuzmenko, an experienced cameraman who previously worked with Katy Perry and Cardi B. The music was created by Eugeniy Filatov, also known as “The Maneken” – a famous Ukrainian composer and sound producer of ONUKA band.

Electric Sheep Film also carried out the final visualization in collaboration with massa+ motion design boutique.

Industry News

Snaitech Acquires Happybet

Niji Narayan

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Snaitech Acquires Happybet
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Snaitech, the Italian business arm of gambling technology supplier Playtech, has acquired Happybet, an operator with revenues of about €19m and with over 100 employees and 200 points of sale in Austria and Germany.

Snaitech CEO Fabio Schiavolin said: “The integration of Happybet, one of the first companies to receive a national sports betting licence in Germany, and which will continue to operate under its own brand, has accumulated enormous skills and achieved a solid market position.

“Now we want to capitalise on this experience. The integration of our expertise and our know-how with those of Happybet will put us in the ideal condition to seize new growth opportunities.”

Snaitech had revenues of over €520m in 2020 and a network of 2100 betting points. In a press release the company said that the German and Austrian markets recorded overall betting values of over €10bn in 2019, a figure that it believes will grow.

“In both countries the market is currently quite fragmented, with a few large players and many small operators,” Schiavolin added.

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Gaming

Azerion and Fortuna Sittard join forces to create the future of digital football

George Miller

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Azerion and Fortuna Sittard join forces to create the future of digital football
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Azerion will become minority shareholder from the club

This partnership will deliver a high-quality fan experience by integrating offline and online services

International gaming company Azerion and Dutch football club Fortuna Sittard are set to write the future of gaming together.

The Amsterdam-based internet company, specialising in online gaming and advertising technology, has become the co-owner of the Limburg Eredivision ist by acquiring a minority stake of 20 per cent.

This investment made by Azerion – a company best known to the general public for its flagship games Habbo Hotel, Governor of Poker and Hotel Hideaway – will give the Limburg popular club the means to meet its sporting and corporate ambitions.

The football club will also benefit from the deployment of Azerion’s extensive digital and advertising capabilities to expand its strategic position. This partnership will help bring Fortuna Sittard fans together ever closer through the strategic use of digital, social, and interactive communication tools – exactly like when creating entertainment through games and exclusive content.

 

Joining forces with high expectations

“We are very happy and excited to join forces with Azerion,” said Isitan Gün, chairman of Fortuna Sittard. “Azerion is a fast-growing company with global impact and unprecedented expertise in the field of gaming and advertising technology. After we started talking to each other, we quickly noticed that there were many similarities between the two parties and that we matched well in terms of organisational culture. We both have an out-of-the-box mentality and are dedicated to realising our ambitious and creative ideas. We see a very bright future with Azerion at our side.”

Atilla Aytekin, founder and CEO of Azerion, agreed: “From the very first moment, the collaboration with Fortuna Sittard went incredibly well”. “We were welcomed to the stadium with enormous warmth, which made us feel at home right away. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard is – just like us – one big family and with games from our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this beautiful club.”

 

More than just capital

Azerion brings not only capital to Fortuna Sittard, but a wealth of valuable expertise. The successful Dutch gaming and advertising technology organisation wants to achieve a healthy and successful growth through the partnership with the Limburg professional football club in the organisational areas, commerce and fan base growth. The objective is to help Fortuna Sittard become a stable mid-table player in the Eredivisie. “Helping organisations grow is in our DNA,” explained Azerion CEO Atilla Aytekin.  “Azerion has already invested in more than fifty organisations and helped them grow their business. We are determined to do the same for Fortuna Sittard. We know how we can achieve digital interaction with people and want to support Fortuna Sittard with this. We also want to strengthen the strong family relationship between the fans and the club by introducing new forms of exclusive and entertaining content, games and interactive means of communication to the club”. Fortuna chairman Isitan Gün also sees the advantages of this: “In the football world, technology and innovative and interactive ways of communication are becoming increasingly important and I, therefore, believe that this collaboration is a good example of how these domains reinforce each other.”

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Gaming

37.5+ million copies of Xbox’s best-selling games wasted, according to fans

George Miller

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PlayerUnknown’s Battlegrounds
Reading Time: 2 minutes

 

Microsoft recently released their earnings report for quarter three, revealing that their profits for Xbox content and services have increased a whopping 34% this quarter. Despite this, they claim to have never made a profit from selling the consoles themselves, meaning most of this profit is made from the sales of games. This led ManySpins to investigate exactly how satisfied gamers are with the games they purchase from Xbox.

Using a list of the 20 best-selling Xbox One games, they used Metacritic’s user score to find out exactly what players thought of the games they had purchased. Metacritic’s user scores range from 0-10, with higher scores indicating better reviews from the gaming community.

Xbox One’s best-selling games that disappointed fans most:

 

  Xbox One Game Number of Copies Sold Worldwide User Score (Metacritic) Number of copies potentially wasted
#1 PlayerUnknown’s Battlegrounds 8 million 49%                 4,080,000
#2 Call of Duty: Black Ops III 7.37 million 46%                 3,979,800
#3 Call of Duty: WWII 6.23 million 43%                 3,551,100
#4 Call of Duty: Infinite Warfare 4.79 million 38%                 2,969,800
#5 Call of Duty: Advanced Warfare 5.22 million 55%                 2,349,000
#6 Star Wars Battlefront 4.14 million 45%                 2,277,000
#7 Assassin’s Creed Unity 3.58 million 45%                 1,969,000
#8 Grand Theft Auto V 8.72 million 79%                 1,831,200
#9 FIFA 17 3.71 million 52%                 1,780,800
#10 Halo 5: Guardians 4.92 million 64%                 1,771,200

 

ManySpins can reveal the game with the most copies potentially wasted is PlayerUnknown’s Battlegrounds. The game has sold a total of 8 million copies so far, but with only 49% of players happy with their purchase, around 4 million copies have been wasted.

Call of Duty games claim spots 2 to 5 of the most wasted games, with a grand total of nearly 13 million copies wasted between the four games. COD is known for being expensive as part of Xbox’s triple A games, and as there are now 24 COD games, it is easy to see how Microsoft could be more focussed on profits rather than quality gaming.

Coming sixth is Star Wars Battlefront, and with just 45% of players happy with the game that means an estimated 2.2 million copies went to waste. Eighth is Grand Theft Auto V with approximately 1.8 million copies wasted, followed by FIFA 17 in ninth (estimated 1.7 million copies wasted).

Rounding up the top 10 most disappointing Xbox One games is Halo 5: Guardians. Selling a grand total of 4.9 million copies and with a score of 64%, around 1.7 million copies of this game were potentially wasted on unhappy customers.

Kevin Roos, expert from ManySpins.com said: “Many of Xbox’s games are £50-60 on release, so despite making a loss on the consoles, Microsoft generates a lot of income through the sales of games and gaming passes. It’s not surprising that their profits have increased during the pandemic with more people spending longer at home and less time commuting.”

He added: “Microsoft knows that they can sell their consoles for a loss and still make money, especially if they keep bringing out new consoles meaning gamers have to purchase new versions of their games to continue playing.”

 

Methodology:

  1. ManySpins.com used Wikipedia’s list of ‘best-selling Xbox One games’ to find the 20 best-selling video games on Xbox One.
  2. They then searched each game on Metacritic to find the user score for each game, specifically the Xbox One editions.
  3. ManySpins.com then ranked the games from best to worst based on their Metacritic user score to find which best-selling Xbox Ones games players were most disappointed by.
  4. Number of copies potentially wasted was calculated by multiplying the games’ total sales from Wikipedia’s list by the percentage of negative reviews on Metacritic. These are approximate values only.

All data is correct as of 10/05/2021, but is subject to change.

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