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ORYX enters Switzerland with Grand Casino Luzern

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ORYX enters Switzerland with Grand Casino Luzern
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Content from ORYX Gaming, a Bragg Gaming Group company, is available in Switzerland for the first time after going live with Grand Casino Luzern’s online brand.

With the most extensive online casino operation in Switzerland, Grand Casino Luzern operates the mycasino.ch brand and holds close to a 40 per cent market share. Mycasino.ch customers now have access to the entire games portfolio from ORYX’s exclusive RGS partner GAMOMAT, including top-performing titles Royal Seven, Ramses Book, Crystal Book and Take 5.

Grand Casino Luzern is the first Swiss operator to launch with ORYX’s content, with a number of other operator agreements soon to be announced. The launch with Grand Casino Luzern is the latest in a series of deals in Croatia, Romania, Greece, Spain, Portugal, Netherlands and the US that will allow ORYX to diversify its global footprint and expand quickly outside of its core markets.

ORYX was last year awarded an ISO/IEC 27001 certificate, which is used as a regulation benchmark in Switzerland. The supplier is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 other major jurisdictions.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Switzerland is a very exciting young market and we are pleased to finally take our content live with Grand Casino Luzern.

“This marks the beginning of our venture in Switzerland and we couldn’t have chosen a better partner than the leading operator in the market. We look forward to further establishing our presence in the country and providing players with the premium content we have to offer.”

Wolfgang Bliem, CEO at Grand Casino Luzern, said: “Following a very smooth integration process we are thrilled to now offer GAMOMAT’s proven content to our player base.

“Our business continues to go from strength to strength and our offering has been further improved by our partnership with ORYX.”

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‘TAKE TIME TO THINK’ CAMPAIGN TAKES CENTRE STAGE ON SKY SPORTS FOR THE WEST HAM V TOTTENHAM MATCH THANKS TO BGC MEMBER BETWAY

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The Betting and Gaming Council’s new ‘Take Time To Think’ safer gambling campaign is to take centre stage at a top Premier League match live on Sky Sports.

The eye-catching logo, which replaced ‘When The Fun Stops, Stop’, will be shown on the perimeter boards for the first 30 seconds of each half of the West Ham Utd v Tottenham Hotspur match at the London Stadium on Sunday.

‘Take Time To Think’ will also feature on the large digital screens outside the stadium, as well as the screens behind both goals, with all assets donated by Hammers shirt sponsor and principal partners Betway.

Meanwhile, a full page advertisement highlighting the campaign will be published on the inside front cover of the match programme.

Super Group-owned Betway are one of the BGC members who are funding ‘Take Time To Think’, which aims to encourage customers to use safer gambling tools like time outs and deposit limits.

The other operators funding the campaign are William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

‘Take Time To Think’ was launched last week with a series of TV adverts showing customers pausing mid-play before deciding whether to use one of the tools.

Operators are also adopting the ‘Take Time To Think’ messaging across their online and retail businesses.

BGC members already ensure that at least 20 per cent of their TV and radio adverts are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Anthony Werkman, CEO of Betway, said: “It’s vitally important that we support this message and we are delighted to be able to donate such prominent assets in order to maximise the reach of the campaign.

“Betway back all aspects of the ‘Take Time To Think’ safer gambling message and strive to ensure that our products are used in a fair, safe, secure and responsible environment.”

Michael Dugher, chief executive of the BGC, said: “I am delighted that ‘Take Time To Think’ will feature so prominently at the West Ham v Spurs game, and that it will receive a nationwide audience on Sky Sports.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members like Betway are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

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Latest News

SOFTSWISS Game Aggregator Integrates SmartSoft Game Provider Products

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The SOFTSWISS Game Aggregator extends its range of accessible online games by concluding a partnership with SmartSoft. As a result, all clients of the SOFTSWISS Game Aggregator will experience and enjoy the game provider’s content. In total, more than 20 new partners have joined the SOFTSWISS Game Aggregator since the beginning of the year.

The SOFTSWISS Game Aggregator currently offers access to the products of more than 170 game providers, the ranks of which SmartSoft now joins. As part of the partnership, the SOFTSWISS Game Aggregator clients will have access to a wide range of popular games, including mini-games, slots, casino games, keno, PvP table and card games, scratch & win and unique games with gamification features. These will complete the line-up of more than 11,000 games, 3,000+ of which are optimised for cryptocurrencies. 

In addition to accessing classic SmartSoft games, the SOFTSWISS Game Aggregator clients will also evaluate a special category of top games with a unique game engine. These include the provider’s hits such as JetX, Cappadocia and JetX3

In addition to major fiat currencies, the studio supports cryptocurrencies, particularly bitcoins. All SOFTSWISS White Label and Game Aggregator clients under Curacao and Malta licences will have access to SmartSoft content.

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments: “I am sure the SOFTSWISS Game Aggregator clients will appreciate the number of games and features SmartSoft offers. We do not doubt that it will be long and fruitful cooperation, because it can’t be any other way. Welcome, SmartSoft!”

Luka Namoradze, CMO SmartSoft, notes: “We are delighted that SOFTSWISS is becoming our partner and want to thank you for being a part of our extended network. Many operators already can’t wait to have our games through the SOFTSWISS platform. We are looking forward to a long and rewarding partnership.”

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Compliance Updates

Lady Luck Games awarded multiple market certification

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Games from Swedish slots specialist Lady Luck Games have been certified in five of Europe’s most important regulated markets.

Players favourites like Valhöll: Hall of the Slain, Valley of the Muses and Alchemister will join new release Rooftop Fight on the roster of online casinos in Sweden, Denmark, Germany, Italy and the Netherlands.

The certification, via iTech Labs, will now allow their high-quality artwork and engaging maths models to be enjoyed by millions of new customers at some of the industry’s leading operators.

Lady Luck Games co-founder and CEO Mads Jorgensen said the regulatory approval would provide a significant commercial boost to the studio in its quest for international expansion.

He added: “We are very confident that our games portfolio has universal appeal and having this certification is an important step in proving that. Access to market is hugely important for any company in any industry and we now have a real opportunity to take great strides as a business.”

Lady Luck Games recent acquired fellow provider Spigo ApS’s operations in Denmark, including the studio’s casino games, eight customer integrations and Spigo Station, the supplier’s Denmark-certified platform.

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