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Scientific Games reports huge 53% uplift in bets through Cheltenham Festival

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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening
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Last week’s Cheltenham Festival was highly anticipated to generate strong betting volumes, and figures from Scientific Games’ OpenSports™ platform demonstrate the huge scale of betting activity from the prestigious race meeting.

Record-breaking volumes of bets were processed through the Company’s OpenSports platform across the Cheltenham Festival, with an increase of more than 50% compared to 2020.

The four-day racing spectacular took place behind closed doors due to Covid-19 restrictions and attracted extremely strong levels of betting activity. This was driven by a demand from bettors for entertaining experiences within these challenging times, as well as a surge of punters turning to the online channel with betting shops shut across many regions in Europe.

The OpenSports platform powers the industry’s leading sportsbook operators, including Flutter Entertainment’s Betfair, Paddy Power and Sky Bet, William Hill, as well as Entain brands Ladbrokes and Coral. With 100% platform stability recorded throughout the event, Scientific Games’ key operating partners enjoyed increased betting levels and offered their customers responsible, seamless user experiences.

Compared to the 2020 event, Scientific Games reports the following across OpenSports:

  • 100% platform stability across the whole Festival
  • Total bets of close to 70m placed across the U.K.’s leading sportsbook operators, an increase of over 50% on last year
  • Total stakes across the festival were up 34% with average stake for singles in all Win & Each Way markets remaining largely consistent per last year at £7.50
  • Total account transactions at 470m across the four days were up 44% as compared to last year
  • One OpenSports partner operator alone processed a peak of over 34,000 bets per minute

Keith O’Loughlin, SVP Sportsbook, Scientific Games Digital, said: “These figures further demonstrate the power of our platform, with its scalability and reliability once again delivering high-level performance across one of the biggest sporting events. Despite the significant increase in activity, it was very much business as usual as our team and technology coped under the huge demand from bettors.  Our job is to give our operator partners the confidence that they can deliver a great service and grow their business without the worry of system downtime.

“This year’s Festival saw betting behaviour evolve and more players than ever before embrace the online space. The average stake levels indicate the recreational and entertainment value of this racing event and we’re proud of the role OpenSports has played during the Festival in offering such a wide audience a truly entertaining experience.”

Gambling in the USA

Gaming Americas Weekly Roundup – October 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

The New Jersey Division of Gaming Enforcement has granted Las Vegas-based PlayUp an operational license as an online sports betting operator.

Rush Street Interactive has announced that it is entering the Canadian market with the launch of its social gaming platform CASINO4FUN in Ontario.

The Mashantucket Pequot Tribal Nation, Foxwoods Resort Casino and DraftKings Inc. announced that online and mobile sports betting and online casino launched in Connecticut after successfully completing the required soft launch testing.

GridRival, a sports betting startup dedicated exclusively to motorsports, has raised $3M in Seed funding. The round was led by KB Partners, the Chicago-based sports-tech fund, with participation from Sharp Alpha Advisors, ESPT Ventures and other sports betting investors and executives including Lloyd Danzig and Benjie Cherniak.

The NFL is spending $6.2 million to help expand programmes to prevent or treat problem gambling across the country. The league is launching a responsible betting initiative aimed at getting fans to set limits on their wagers, understand the risks of betting and know where to get help if things get out of hand.

Skrill USA, the digital wallet from leading specialised payments platform Paysafe, unveiled a major product revamp to make it easier and faster than ever to wager online with iGaming brands.

SGHC Limited, the parent company of global online sports betting and gaming businesses operating Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, continued its new market expansion with the addition of a fifth live market in the US as well as a new license in Europe.

Ali “Myth” Kabbani, one of the most recognisable and well-known gaming streamers in the world today, has announced the drop of his first-ever limited edition merchandise collection.

Partnerships

Fubo Sportsbook has become an authorised gaming operator of NASCAR. As partners, Fubo Sportsbook and NASCAR will work together to provide racing fans with a unique and engaging wagering experience.

The Los Angeles Lakers have announced a new official team sponsorship with Socios.com, the leading global blockchain provider for the sports and entertainment industry.

Scientific Games and OpenBet have entered the newly-legalised market of Connecticut with long-term partner and leading sportsbook operator, FanDuel Group.

PepsiCo and Bally’s Corporation announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally’s casinos and resorts nationwide.

Nuvei Corporation, the global payment technology partner of thriving brands, announced that BetMGM has chosen Nuvei to provide a seamless payment experience for its players in the US.

The New Hampshire Lottery, DraftKings and Filotimo Casino & Restaurant have teamed up again to expand retail sports betting in New Hampshire. The Manchester-based Filotimo Casino & Restaurant, which houses DraftKings Sportsbook at Filotimo, has opened a sister retail sports betting establishment in Dover under the same name located at 887 Central Avenue in Rollinsford.

New Appointment

Rivalry Corp, an internationally-regulated sports betting and media company, has appointed Kirstine Stewart to its board of directors. The appointment represents a critical step in Rivalry’s continued journey to becoming a global player in regulated online sports betting.

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eSports

F1 Esports Series Pro Championship presented by Aramco heads to iconic trio of circuits for Event 2

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This year’s F1 Esports Series Pro Championship presented by Aramco started with a bang as we were treated to three thrilling races in Event 1, with Aston Martin’s Lucas Blakeley securing his first ever F1 Esports Series victory, before reigning champion Jarno Opmeer showed he won’t give up his crown without a fight with back-to-back wins which put him and Mercedes at the top of the Drivers’ Championship and Teams’ Championship standings respectively.

Event 2 sees the drivers take on three of the most iconic circuits in motorsport, as they get ready to do battle at Silverstone and Monza on Wednesday, before attention turns to Spa on Thursday. While the Pro Championship is only a quarter of the way through, picking up points here will be crucial as teams fight to get their hands on a share of the $750,000 prize pot.

The live shows will be streamed online via official Formula 1 channels on Faceboo, YouTube, Twitch and Huya, as well as broadcast on television by select international partners including the likes of Sky, ESPN and Fox Sports, whilst Qualifying show content will be streamed exclusively on Twitch and YouTube.

Please see the table below for the full breakdown of the platform splits so you don’t miss a moment of the action this week:

Day

Session

Time (BST)

Coverage

Wednesday 27 October

Qualifying Show 1
(featuring Quali. 1 highlights and Quali. 2 live)

15:30 – 16:45

Twitch & YouTube

Evening Show 1
(featuring Quali. 1 and Quali. 2 highlights, Race 1 re-run and Race 2 live)

19:30 – 21:00

TV & Online

Thursday 28 October

Qualifying Show 2
(featuring Qualifying 3 live)

15:30 – 16:45

Twitch & YouTube

Evening Show 2
(featuring Quali/Race 1 and Quali/Race 2 highlights, Quali. 3 highlights and Race 3 live)

19:30 – 21:00

TV & Online

Ahead of this week’s Event 2, we spoke with four drivers, all looking to build on impressive performances in Event 1, with all quotes below available for use in editorial.

Marcel Kiefer – Red Bull

“The level of competitiveness is definitely super high this year. One of the new guys that has come in Bari Boroumand is super quick and I would already rate him as one of the fastest on the grid. What he’s done in league racing and his raw pace is super fast. There are definitely a few additions to the grid that are super quick. The speed of everyone probably does mean that it is more competitive than last year.”

Lucas Blakeley – Aston Martin

“We have got a lot more things right this year from the beginning. I’ve put a lot of work in personally in the off season for months and months, not necessarily on the F1 game. I focussed on utilising every aspect that would help me to go quick and that doesn’t necessarily mean improving lines into corners. I’ve been optimising every area that I physically can and I’ve become a more complete driver.”

Sebastian Job – Alpha Tauri

“The one thing I’ve learnt is to surround yourself with people that are better than you and then you can learn from them. That’s what I’ve done coming to a new game, I’m surrounded by people that are better than me at this game and it gives me the perfect way to improve. The speed at which I’m improving is really promising and that’s because of my teammates.”

Josh Idowu – McLaren

“We’re looking very strong [heading into Event 2], in particular Bari [Boroumand] who had some crazy pace from the first Event especially in qualifying which I would say is the hardest part. Once he can get it together in the race, I would expect a lot of wins from him.”

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eSports

WePlay Collectibles: See You at OpenSea

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WePlay Collectibles: See You at OpenSea
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The WePlay Collectibles non-fungible tokens hit the OpenSea marketplace.

The first NFT collection from WePlay Collectibles on the OpenSea NFT marketplace, “Shooter: from A to Z,” will drop in November. 50% of the collection’s token sales and the additional NFT Trophy token will go as Runner-up Award to the team that will take second place in the WePlay Academy League Season 2.

OpenSea is the world’s first and one of the largest digital marketplaces where people buy and sell exclusive crypto assets. It is in this NFT marketplace that WePlay Collectibles will release the first tokens — A and B — from the alphabet NFT collection “Shooter: from A to Z” on November 1. Between November 1 and 13, WePlay Collectibles will auction two more tokens daily on the platform.

“Shooter: from A to Z” will include 26 unique tokens, one for each letter of the alphabet. The things that are near and dear to shooter fans have been minted to become one-of-a-kind NFT items — the collection consists of notable words and phrases associated with popular first-person shooter games. Fans may try to get them all or choose a special one they like the most. All released tokens of the collection can be found on the official WePlay Collectibles website.

Participation in the auction is a chance to snatch a unique digital item and support esports in general. WePlay Collectibles endorses budding esports teams, so half of the total token sales of the “Shooter: from A to Z” collection and additional NFT Trophy token will go towards cheering up the team that lost in the finals as the Runner-up Award within the WePlay Academy League Season 2.

The WePlay Academy League is a training ground for academies of the world’s leading CS:GO organizations. The league provides up-and-coming players a real tournament setting to help the participants grow and hopefully find themselves on the main roster of the team one day.

The Runner-up Award was created to reflect the main vision of the WePlay Academy League project. There’s no rise without a fall on the professional esports scene. The WePlay Academy League youngsters should get through this, and WePlay Collectibles will help to cushion the first fall.

Once a token is released, collectors will have 24 hours to place their bids, so stay tuned for upcoming news.

“When creating our collection, we focused on designing an entertaining collection based on memes from the heart of the esports community and helping novice fans get to know esports better. Besides, we’re certain that “Shooter: from A to Z” fits the WePlay Academy League philosophy.

The goal of the WePlay Academy League is to nurture and train up-and-coming CS:GO players, while the collection intends to teach or remind the audience about the unusual and amusing terminology of this discipline. Buyers purchase tokens and boost the development of the WePlay Academy League project and novice teams.

Plus, the very idea of ​​the Runner-up Award matches the WePlay Academy League approach. A never-give-up attitude is the main message that we are sending via this collection because it’s also a challenge for us,” says Alena Dalskaya-Latosiewicz, chief communications officer at WePlay Holding and project lead at WePlay Collectibles.

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