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Scientific Games reports huge 53% uplift in bets through Cheltenham Festival

George Miller

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Scientific Games’ Development Hub Awarded Best Betting and Gaming Employer in Greece
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Last week’s Cheltenham Festival was highly anticipated to generate strong betting volumes, and figures from Scientific Games’ OpenSports™ platform demonstrate the huge scale of betting activity from the prestigious race meeting.

Record-breaking volumes of bets were processed through the Company’s OpenSports platform across the Cheltenham Festival, with an increase of more than 50% compared to 2020.

The four-day racing spectacular took place behind closed doors due to Covid-19 restrictions and attracted extremely strong levels of betting activity. This was driven by a demand from bettors for entertaining experiences within these challenging times, as well as a surge of punters turning to the online channel with betting shops shut across many regions in Europe.

The OpenSports platform powers the industry’s leading sportsbook operators, including Flutter Entertainment’s Betfair, Paddy Power and Sky Bet, William Hill, as well as Entain brands Ladbrokes and Coral. With 100% platform stability recorded throughout the event, Scientific Games’ key operating partners enjoyed increased betting levels and offered their customers responsible, seamless user experiences.

Compared to the 2020 event, Scientific Games reports the following across OpenSports:

  • 100% platform stability across the whole Festival
  • Total bets of close to 70m placed across the U.K.’s leading sportsbook operators, an increase of over 50% on last year
  • Total stakes across the festival were up 34% with average stake for singles in all Win & Each Way markets remaining largely consistent per last year at £7.50
  • Total account transactions at 470m across the four days were up 44% as compared to last year
  • One OpenSports partner operator alone processed a peak of over 34,000 bets per minute

Keith O’Loughlin, SVP Sportsbook, Scientific Games Digital, said: “These figures further demonstrate the power of our platform, with its scalability and reliability once again delivering high-level performance across one of the biggest sporting events. Despite the significant increase in activity, it was very much business as usual as our team and technology coped under the huge demand from bettors.  Our job is to give our operator partners the confidence that they can deliver a great service and grow their business without the worry of system downtime.

“This year’s Festival saw betting behaviour evolve and more players than ever before embrace the online space. The average stake levels indicate the recreational and entertainment value of this racing event and we’re proud of the role OpenSports has played during the Festival in offering such a wide audience a truly entertaining experience.”

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GiG shortlisted for three awards at EGR B2B Awards 2021

George Miller

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GiG shortlisted for three awards at EGR B2B Awards 2021
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Gaming Innovation Group has been shortlisted for three awards for this year’s EGR B2B Awards: Full-service platform, Multi-channel supplier of the year and Data & AI Partner.

These nominations perfectly encapsulate GiG’s diverse offering to its partners, specialising in delivering platform, sports betting, media and turnkey solutions, to both digital and land-based operators either moving into the online world for the first time or looking to excel in their current solution.

Richard Brown, CEO at GiG said: “ It makes me very proud to have been shortlisted for three prominent industry awards for our platform solutions and service. Thanks to the continuous hard work and united effort from everyone at GiG, we can proudly say that we have gained industry recognition as one of the leading iGaming Platforms, multi-channel solutions and data platforms within the industry for operators around the world. We look forward to attending the ceremony on 7 July”.

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Asia

Adriano Marques Ho to Continue as Director of DICJ Until 2023

Niji Narayan

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The Government of Macau has confirmed that Adriano Marques Ho will continue as the director of the Gaming Inspection and Co-ordination Bureau (DICJ) until 2023.

The extension will be effective from June 10, with the Office of the Secretary for Economy justifying the decision on Ho’s “management skills and professional experience”.

Ho had replaced Paulo Martins Chan as DICJ Director in June 2020, having previously served as the head of the local Sub-Bureau of the China National Central Bureau of INTERPOL from 2004 to 2010, head of the Judiciary Police Criminal Investigation Department from 2010 to 2012 and head of the Gaming-related and Economic Crimes Investigation Department from 2012 to 2014.

The new Director has had as his main tasks since starting his position to deal with the revision of the Macau SAR gaming law, new junket operator regulations and the future gaming concession tender set to take place by 2022.

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Industry News

Intralot’s Revenues Fall 16.6% in 2020

Niji Narayan

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Intralot’s Revenues Fall 16.6% in 2020
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The Greece-based gaming and lottery supplier Intralot has reported a 16.6% fall in full-year revenue to €364.8m in 2020.

The company said the lack of sports events upon which to bet was a primary concern in the past year as its revenue is largely driven by payers’ disposable income and level of gaming activity and lottery purchases.

“Covid-19 has resulted in a lack of sports betting content which has further led to delays in the anticipated increase in our EBITDA from the nascent sports betting revenue stream. The company’s pandemic impact estimation for 2020 is in the vicinity of €25 million at group’s EBITDA level,” it stated.

Intralot’s gross profit for the year stood at €75.3m compared with €94.3m in 2019, down 20.1%. EBITDA was up 2.5%, at €66.2m compared with €64.6m.

Sokratis P. Kokkalis, Chairman and CEO of Intralot, said: “During the financial year 2020 we faced the adverse effects and disruptions of the Covid-19 pandemic, which had significant impact on the lottery and sports betting industries. This impact was only partially offset by mitigation measures, operational improvements, and cost-containment efforts.

“We remained focused on developed markets seeing significant growth in the US in the lottery operations and we launched two new sports betting operations in Montana and Washington D.C., while we renewed significant contracts in Georgia, US, as well as New Zealand, Australia and the Netherlands. The company management also dedicated significant effort in negotiations with the bondholders to optimise the capital structure through a transaction that is expected to be completed during the first half of 2021.”

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