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Scientific Games reports huge 53% uplift in bets through Cheltenham Festival

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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening
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Last week’s Cheltenham Festival was highly anticipated to generate strong betting volumes, and figures from Scientific Games’ OpenSports™ platform demonstrate the huge scale of betting activity from the prestigious race meeting.

Record-breaking volumes of bets were processed through the Company’s OpenSports platform across the Cheltenham Festival, with an increase of more than 50% compared to 2020.

The four-day racing spectacular took place behind closed doors due to Covid-19 restrictions and attracted extremely strong levels of betting activity. This was driven by a demand from bettors for entertaining experiences within these challenging times, as well as a surge of punters turning to the online channel with betting shops shut across many regions in Europe.

The OpenSports platform powers the industry’s leading sportsbook operators, including Flutter Entertainment’s Betfair, Paddy Power and Sky Bet, William Hill, as well as Entain brands Ladbrokes and Coral. With 100% platform stability recorded throughout the event, Scientific Games’ key operating partners enjoyed increased betting levels and offered their customers responsible, seamless user experiences.

Compared to the 2020 event, Scientific Games reports the following across OpenSports:

  • 100% platform stability across the whole Festival
  • Total bets of close to 70m placed across the U.K.’s leading sportsbook operators, an increase of over 50% on last year
  • Total stakes across the festival were up 34% with average stake for singles in all Win & Each Way markets remaining largely consistent per last year at £7.50
  • Total account transactions at 470m across the four days were up 44% as compared to last year
  • One OpenSports partner operator alone processed a peak of over 34,000 bets per minute

Keith O’Loughlin, SVP Sportsbook, Scientific Games Digital, said: “These figures further demonstrate the power of our platform, with its scalability and reliability once again delivering high-level performance across one of the biggest sporting events. Despite the significant increase in activity, it was very much business as usual as our team and technology coped under the huge demand from bettors.  Our job is to give our operator partners the confidence that they can deliver a great service and grow their business without the worry of system downtime.

“This year’s Festival saw betting behaviour evolve and more players than ever before embrace the online space. The average stake levels indicate the recreational and entertainment value of this racing event and we’re proud of the role OpenSports has played during the Festival in offering such a wide audience a truly entertaining experience.”

Africa

BetGames marks latest African expansion with Sahara Games deal

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BetGames marks latest African expansion with Sahara Games deal
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Innovative live dealer and betting games studio BetGames has signed its latest deal in Africa, by agreeing to supply the rapidly expanding Sahara Games Technology Corporation.

As part of the latest deal, BetGames has enhanced Sahara Games’ land-based offering by integrating its renowned product portfolio, including popular lottery titles Lucky 7 and Lucky 5 and the exciting Wheel of Fortune game.

Since its inception, Sahara Games has enhanced its position in the quickly growing African market. The operator runs successful operations in several key regions, and its provision of an optimal product mix for players is key to its accomplishments.

The latest deal sees BetGames further enhance its presence in important markets with the collaboration already live, delivering BetGames’ content to over 300 retail locations in Kenya, Uganda, Nigeria and Mozambique.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”

Mathew Halloran, COO at Sahara Games, added: We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.

“Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”

After a hugely successful 2021, the latest agreement sees BetGames expand its global presence. Having recently rebranded, the company has recorded a surge in engagement as a result of its enhanced Lotto Reloaded studio.

BetGames’ latest flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.

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Yggdrasil and Bad Dingo break the ice with GigaBlox™ hit Arctic Sorcerer

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Yggdrasil and Bad Dingo break the ice with GigaBlox™ hit Arctic Sorcerer
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Yggdrasil and ReelPlay have partnered to release Bad Dingo’s icy new adventure Arctic Sorcerer, a title featuring frosty big wins and the popular GigaBlox™ mechanic.

The latest YG Masters creation sees the title’s main protagonist, the Arctic Sorcerer, attempting to release his mystical animal companions and treasures from the ice for big wins.

The game’s main feature, Arctic Blast, can occur during the base game and the free spins mode, with the sorcerer modifying the reels with Mystery GigaBlox™ symbols, which then change into animals, gems, scatters, or wilds.

Yggdrasil’s popular GigaBlox™ mechanic sees the delivery of symbols from 2×2 to 5×5. After these symbols land, they split into regular-sized symbols leading to bigger wins.

When a player lands five or more scatters, between five and 15 free spins will be awarded. During the mode, wilds act as multipliers of x2 and up to 80 free spins can be triggered.

The game also has a wild collection counter and if five wild symbols land during free spins, an additional two spins are awarded. This continues until a total of 20 wild symbols have been collected.

Arctic Sorcerer is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Adding another GigaBlox™ title to our YG Masters portfolio is great and highlights the popularity of our proprietary mechanic. Arctic Sorcerer is a great creation by Bad Dingo and creates an exciting experience with great win potential.”

David Johnson, CEO at ReelPlay, said: “ReelPlay is delighted to enable Bad Dingo’s latest creation to market. Yggdrasil’s YG Masters program provides ReelPlay’s partner studios the opportunity to distribute cleverly crafted slots games to a wide network of operator partners.”

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Fantasy Sports

FSI Launched in Turkey with Fantazzie Gaming Technologies

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FSI Launched in Turkey with Fantazzie Gaming Technologies
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FSI – Fantasy Sports Interactive Ltd. is thrilled to announce that they have launched a customised Fantasy Sports solution with Fantazzie Gaming Technologies (Fantazzie Oyun Teknolojileri A.Ş), offering innovative fantasy games to the Turkish audience.

Fantazzie A.Ş is a cutting-edge company with the vision to offer modern, engaging fantasy sports products to Turkey’s sports fans.

Following our partnership, the FSI and Fantazzie Teams have been working together for the creation and launch of an engaging Fantasy Sports platform offering weekly fantasy contests with Free-to-Play options and In-App-purchases.

The Fantazzie website and native app soft-launched for the kick-off of the 2022-2023 Turkish Süper Lig Season, on 5 August, to offer Fantasy Süper Lig Contests.

Less than 2 months later, the Fantazzie App ranked 1st in the iOS App Store Top Apps for Turkey, and 4th at the Play Store.

The unique gameplay experience is driven by the Fantazzie Marketplace and the exciting entry Boosters the users can buy with in-app currency “FanGold ” in order to boost their entries, team, or even specific athletes, and win extra Fantasy Points to beat the opponent Managers on the Leaderboard!

Fantazzie makes the user experience even more immersive, featuring the official team logos and player photos of the Süper Lig Clubs on FSI’s customized interface, as official partners of the Süper Lig Clubs.

Following the successful product launch, Fantazzie A.Ş launched a large-scale marketing campaign to reach the Turkish audience through digital media and the official channels of the Süper Lig Clubs, promoting an exciting contest for a Samsung Galaxy Z Fold4! The contest was communicated via the official instagram accounts of the majority of the Süper Lig teams, totalling over 20 million followers!

Keeping up the momentum, FSI will be powering Fantazzie’s games for the upcoming World Cup,  the most prestigious soccer competition in the world.

The FSI platform will be running Fantazzie’s Contests for the flagship FIFA Tournament taking place in November, allowing Fantazzie managers to select all-star athletes from the top 32 national teams, and follow their statistics throughout the month-long tournament.

“We are thrilled to bring Fantazzie’s platform and vision to life, and we are proud to provide this engaging fantasy solution to the passionate football fans of Turkey! Working alongside the Fantazzie A.Ş Team has been a constructive experience for us, and we look forward to continuing our fruitful collaboration.” stated FSI CEO, Dennis Tsalikis, about the partnership and launch of the Fantazzie platform.

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