Fast Track announced its latest collaboration with Bluechip.io, a prominent operator in the Canadian, Danish and Indian markets. Renowned for its steadfast commitment to customer loyalty and cutting-edge gaming experiences, Bluechip.io selected Fast Track to elevate its engagement strategies and bolster its player relationships.

Bluechip.io stands out in the iGaming landscape for its dedication to offering top-tier games, sourced from industry-leading providers. With a strong emphasis on customer satisfaction, Bluechip.io also distinguishes itself through its extensive payment options, including support for cryptocurrencies, catering to the evolving preferences of its global player base.

Fast Track’s tailored solutions are strategically aligned with Bluechip.io’s vision for elevating player engagement and driving operational efficiency. By seamlessly integrating real-time engagement automation and flexible segmentation methods, Fast Track empowers Bluechip.io to deliver personalised experiences that resonate with its diverse player base.

“Our quest for a partner to help us tackle automation challenges and offer an unparalleled experience to our loyal players led us to Fast Track. The tailored solutions they offer align seamlessly with our vision to deliver personalised experiences that resonate with our global player base, setting new benchmarks for customer satisfaction,” Kate, Head of Retention, said.

“We are always very excited about working with partners who share our dedication to customer loyalty and satisfaction. Bluechip.io’s steadfast commitment to prioritising the player experience aligns perfectly with our mission at Fast Track. Together, we look forward to enhancing the end-user experience, leveraging our innovative solutions to drive engagement, retention, and ultimately, long-term loyalty,” Simon Lidzen, CEO & Co-founder of Fast Track, said.

BetMakers has announced that it has entered into a binding agreement to acquire assets of RACELAB Pty Ltd (RACELAB Global), a leading international supplier of enhanced racing wagering products and technologies.

This is a highly strategic acquisition for BetMakers, adding leading race form, preview, and statistics technology to the BetMakers ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. The Acquisition also offers potential for BetMakers to further expand its services in the harness and greyhound form and preview racing sectors and bring new customers to BetMakers.

The deal provides an ongoing partnership with global racing rights holder Sports Information Services Limited (SIS) to develop products and services for their suite of global customers.

BetMakers CEO Jake Henson said: “We are very pleased to secure this unique set of assets that hold tremendous potential for BetMakers. We have acquired market leading technology that further broadens the capabilities of BetMakers’ racing ecosystem for both wagering operators and rights holders alike, across the globe. In addition, we are uniquely placed to integrate the RACELAB operations into our existing global infrastructure, driving new revenues via our existing sales channels and continuing to develop upon the strategic vision of both ProFORM and ODDS ENGINE technologies.

“We are very confident in our ability to deliver substantial value from this acquisition, and to contribute towards both revenue and earnings growth in FY25 and beyond.”

ProFORM premium informatics and enhanced content compliments the other critical services as part of the BetMakers ecosystem, which includes Race Day Controls, Form, Pricing, Trading, Tote and Streaming, and represents a new product that BetMakers can distribute to its large global customer base.

ODDS ENGINE will further enhance the existing BetMakers pricing and trading capability and tools, improving the accuracy of betting markets as well as bringing new wagering products into the mix.

NeoGames S.A subsidiary Pariplay® has further expanded in Switzerland by bringing its games to Swiss4Win, the online brand of land-based operator Casinò di Lugano.

The deal marks an important step as the provider seeks further growth in the regulated Swiss market, with Pariplay®’s Fusion® platform providing access to leading Ignite® content, and best-performing games from its in-house studio, Wizard Games.

The partnership will form a key part in Swiss4Win’s upgraded casino website, which has a keen focus on putting UI and slots providers at its core, and dedicated pages showcasing premier game offerings.

Pariplay®’s Fusion® platform offers a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. It consists of over 14,000 games from 150+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales at Pariplay, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano.

“It is a market where we feel our in-house content really excels, and we’re confident that this will be a strong partnership.”

Paolo Sanvido, Chief Executive Officer at Casinò di Lugano and Swiss4Win, said: “Pariplay®’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience.

“Not only do we believe our games will be well-received in Switzerland as a whole, but also that our new website will make a big splash.”