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Gambling in the USA

Gaming Americas Weekly Roundup – March 29-April 4

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, financial results and new partnerships. Read on and get updated.

Latest News

Playtech has announced that it has entered a long-term lease in Michigan to house its first live casino studio in the US. This state-of-the-art studio will feature Playtech’s best-in-class technology and video capabilities from its flagship Riga studio. The scale of Playtech’s offering means it can offer integrated live content across retail and online channels and across product verticals, delivering live iGaming entertainment never seen before in the US market.

PointsBet Holdings has announced that its wholly-owned subsidiary PointsBet USA and Penn National Gaming have agreed to extend the Online Gaming Services Framework Agreement dated 31 July 2019 to provide PointsBet with online sports betting and iGaming market access in Pennsylvania and Mississippi, subject to enabling legislation and licensure in each of those States. Pennsylvania currently permits online sports betting and iGaming.

Daily Fantasy Sports operator PrizePicks has announced the addition of premier esports titles Call of Duty, Rocket League and Valorant to its marketplace, a major step towards solidifying PrizePicks as the premier fantasy esports operator in North America. PrizePicks already features iconic AAA titles Counter-Strike: Global Offensive (CS:GO) and League of Legends on its platform.

Airwaves Media Group has announced the launch of Airwaves Games Network, a multi-platform esports media and production company dedicated to live esports. AGN was founded by former OGN and CJ executives who produced premiere esports events including the 2019 Clash Royale League World Finals, PUBG Global Championship 2019 Group Stages and 2019 Summoners War World Arena Championships, among others.

Sportnco has taken its first step into the US iGaming market with the launch of the SuperDraft Free SportsBook App. The SuperDraft and Sportnco teams worked in close partnership to develop free-to-play betting product targeted at US sports fans. The app will offer players the opportunity to place bets and learn about sports betting without financial risk.

GAN has published its Q4 and full-year results for the period ended 31 December 2020, with full-year revenue up 17% to $35.2m. Annual Gross Operator Revenue increased by 73% to $545 million year-over-year and real money Internet gaming (RMiG) was up 6% to $25.6 million in 2020. Simulated (SIM) gaming revenue increased 66% to $9.5 million in 2020.

Partnerships

FOX Sports and the New York Racing Association (NYRA) have announced an expanded partnership agreement that establishes FOX Sports as the official wagering partner of NYRA Bets and the leading media provider for elite thoroughbred racing through the next decade. The prior FOX Sports/NYRA media rights agreement provided a FOX Sports subsidiary with an option to acquire a 25% stake in NYRA Bets. The FOX Sports subsidiary will exercise this option by the summer of 2021, pending final regulatory approval.

Simplicity Esports and Gaming Company has signed a two-year agreement to sublicense the Flamengo Esports brand to a team competing in the popular mobile game Free Fire. The licensing agreement includes a minimum fixed fee of $100,000, as well as 20% of all sponsorship and advertising revenue received by the team.

BetMGM has entered into a multi-year deal with Audacy. As per the deal, BetMGM has become the preferred sports betting partner of Audacy across all sports broadcast stations, digital platforms, BetQL app as well as BetQL Audio Network. The key partnership details include integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities and talent endorsements across Audacy’s wide spectrum of local and national sports betting content.

PGA TOUR and theScore have entered into a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the US and Canada. As part of the deal, PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms.

DraftKings and WWE have announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.

New Appointments

Intema Solutions has appointed Leigh Hughes to its newly-constituted advisory board. Leigh brings over 15 years of professional experience in integrated corporate and marketing communications and extensive experience in venture capital services and commercialisation of private and public companies across North America, Australia and the Asia-Pacific region.

fuboTV Inc. has appointed Ali Ghanavati as head of regulatory technology for its new Fubo Gaming subsidiary. Ghanavati’s extensive gaming career includes roles as chief engineer and as deputy chief of the Technical Services Bureau of the State of New Jersey Division of Gaming Enforcement, where he consulted with numerous state agencies and gaming jurisdictions regarding casino gaming regulation and standards.

Gaming Laboratories International (GLI) has appointed iGaming innovator and leader Joe Bunevith as its Director of Client Solutions. In this role, he will work closely with GLI’s sales, compliance and engineering teams on issues relating to new technologies, client onboarding, new jurisdictions and business solutions. Most recently, he served as Director of Interactive Gaming for Synergy Blue in Las Vegas.

Compliance Updates

The Massachusetts Gaming Commission has imposed an $18,000 fine to MGM Springfield after finding three separate “unacceptable” failures that resulted in underage persons being allowed to gamble and, on one occasion, being served alcohol.

Score Media and Gaming Inc. has secured access to the Illinois sports betting market through an agreement with Harrah’s Joliet Hotel & Casino, a Caesars Entertainment property. Subject to receiving all relevant licenses and approvals from the Illinois Gaming Board, the Company anticipates launching its mobile sportsbook, theScore Bet, in Illinois in the second half of calendar 2021.

Gambling in the USA

Happening next week, the Gaming Americas Q1 Meetup (26 January, 2022)

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The Gaming Americas Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in North and Latin America, and the #hipthers are excited to send you a reminder that the Q1 Meetup of 2022 is taking place next week on 26 January.

Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the North and Latin American gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year. All this is done in a safe, virtual environment.

You can register here for free to receive updates about the speaker lineup and agenda.

As mentioned above, the first virtual quarterly meetup will take place next week on Wednesday, 26 January, and here is the lineup of discussions you can join via ZOOM, WireUp, HIPTHER TV, or YouTube:

Times are EST – (GMT -5) New York Time

  • 9:30 AM – 10:30 AM – Is the LatAm market emerging or maturing (11:30 – 12:30 – Buenos Aires Time)
  • 10:30 AM – 11:30 AM – Is responsible gambling being sufficiently prioritized in the US market?
  • 11:30 AM – 12:00 PM – Fireside chat: Applying different tactics to reaching bettors in North America and Europe
  • 12:00 PM – 1:00 PM – US Legislation Round-up
  • 1:00 PM – 1:45 PM – The Canadian Gaming Industry Updates with Chantal Cipriano
  • 1:45 PM – 2:15 PM – Fireside Chat: SeventySix Capital welcomes new guest
  • 2:15 PM – 3:00 PM – Crypto Catchup with Segev LLP

Among the confirmed experts who are taking part in the discussions you can find:

  • Brianne Doura-Schawohl – Founder and CEO, Doura-Schawohl Consulting LLC
  • Victoria Reed – Co-Founder at Better Change
  • Jenny Lu – General Manager North America of OtherLevels
  • Charmaine Hogan – Head of Regulatory Affairs at Playtech
  • Chantal Cipriano – Vice President of Legal, Compliance & People with PointsBet Canada
  • Gabriel Szlaifsztein – General Manager LATAM at Continent 8 Technologies
  • David Mann – Chief Commercial Officer at Swintt
  • David Charnock – Business Development Executive at FSB
  • Andrea Rossi – Commercial Director Southern Europe & LatAm at Betsson Group
  • David Plumi – Regional Managing Director Latam & Spain at PressEnter Group
  • Tony Ure – Head of e-Gaming, Isle of Man Digital Executive Agency, Department for Enterprise
  • Victor Pronk – Chief Commercial Officer (CCO) at Incentive Game
  • Allan Petrilli – VP of Sales & Growth at Intelitics
  • Hugo Vint – Business Development and Growth for OtherLevels in Europe
  • Brandt Iden – Head of Government Affairs, US for Sportradar US
  • Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling, Entain
  • Christopher Hebert – Gaming Division Director, Louisiana Attorney Generals Office
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Ty Jackson – Sports Tech Investor at SeventySix Capital
  • Ron Segev – Founding Partner of Segev LLP

You can register here for free to receive updates about the speaker lineup, agenda, and all upcoming meetup-related information, including recordings.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app (in testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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Gambling in the USA

Gaming Americas Weekly Roundup – January 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

The wait for mobile sports betting to arrive in New York is officially over. After being named one of the first operators to receive a license for mobile sports wagering operations in the state, Caesars Entertainment made history with its online and mobile sports betting app, Caesars Sportsbook, accepting its first sports wagers in the Empire State.

MGM Rewards is the revamped loyalty rewards programme that MGM Resorts is set to launch on February 1. The “reimagined” programme offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.

Caleta Gaming has announced that its full game portfolio is online at Foliatti Casino, the first online casino from Mexican Group Foliatti. Video bingos, video slots, kenos, lottos and scratch cards provided by Caleta are already available to Foliatti Casino players.

JCM Global has installed its core product suite at Penn National Gaming’s new Hollywood Casino Morgantown. The $110m Pennsylvania property opened in December 2021, with JCM having installed its product suite – which includes its iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system – in all 750 games on the casino floor.

Aristocrat Gaming’s Neptune Canopy is now live on casino floors and has made its eastern US debut at Mohegan Sun. Aristocrat’s Neptune Canopy cabinet is a landmark in casino game play. When placed back-to-back, two games create a connected canopy for a sweeping gaming experience unlike any other.

PayNearMe has announced that it has been granted approval by the New York Gaming Commission to provide its MoneyLine platform to licensed operators across the state.

Partnerships

PointsBet Canada has joined the NHL Alumni Association as their exclusive sports betting partner in Canada and official partner in the US.

Madison Square Garden Sports Corp has announced a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

The PGA TOUR and FanDuel announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.

BestOdds.com, a leading sports betting and education brand, has signed affiliate-partnership agreements with Caesars and FanDuel, two of the major US online sports betting operators licensed in New York.

International Game Technology has signed a strategic sports betting agreement with Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nev., and the Arizona Coyotes.

The New York Gaming Commission has officially legalised the operation of sports betting platforms in the state. The Game Day, an affiliate partner to the major sportsbook operators, has secured partnerships with the four sportsbooks and has begun to market NY-specific promotions and offerings to in-state gamblers and bettors.

New Acquisition

Eilers & Krejcik Gaming has acquired assets of Fantini Research, including its gaming news publications and virtual trade show business. Fantini Research will continue to operate under the Fantini Research brand and will be a separate division of Eilers & Krejcik Gaming.

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Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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