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Gambling in the USA

Gaming Americas Weekly Roundup – April 19-25

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ) (Betsson), has acquired a 50% stake in the software development company JDP Tech Ltd, which owns a proprietary technology platform for handling LatAm payments. The consideration payable for the shares amounts to EUR 8.8 million. This allows Betsson to secure customer payment flows for the continued expansion in Latin America.

Nevada Gov. Steve Sisolak has announced that the casinos in the state can operate at full capacity from June 1. Nevada is one of the leading tourist destinations in the world and has dramatically suffered due to the coronavirus pandemic. At one point last year, the entire state was shut down for three months until mid-June. But even then capacity limits were in place and hotel casinos were begging to return to full capacity. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, said the vaccines played a huge role.

According to PlayMichigan, the online sportsbooks in Michigan set fresh records for handle and revenue, reaching nearly $400 million in online and retail bets in March and surpassing $30 million in online revenue, while online casino revenue approached $100 million. The NCAA Tournament spurred Michigan’s online sportsbooks to $359.5 million in handle, according to official data released. That total was up 19.1% from $301.9 million in February. Combined with the state’s $24.2 million retail handle, Michigan’s online and retail sportsbooks collected $383.7 million in bets. That overall total is up 17.8% from $325.6 million in bets in February.

Caesars Entertainment has revealed its plan to invest $400 million into its Atlantic City resorts by 2023. In Atlantic City, Caesars owns and operates three of the region’s preeminent casino destinations – Caesars, Harrah’s Resort and Tropicana Atlantic City. The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and many more exciting additions within the next three years.

Argentine organisation KRÜ Esports has selected international marketing agency Vanquish as its exclusive commercial agent. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero. KRÜ Esports currently has three partners in the form of GIGABYTE gaming brand AORUS, streaming platform Twitch and American multinational semiconductor company AMD.

Scientific Games Corporation has signed an agreement with Gold Dust Casino to install its iVIEW displays across 233 slot games and seven table games in addition to SDS and CMP core systems. iVIEW technology enables operators to show dynamic marketing content, animations and videos on the gaming machine while providing an instant response through a sophisticated multi-touch display. iVIEW uses player-friendly graphical widgets to enable marketing teams to easily update content throughout the property, significantly enhancing the player experience.

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ), has acquired a 35% stake in Strive Platform Ltd (Strive) for a total amount of USD 6.5 million. Upon launch in the US, planned for the second half of 2021, Betsson has an option to increase its shareholding in Strive by another 5% for the consideration of USD 1 million. Betsson will also grant to the company a convertible shareholder loan facility of USD 2.5 million.

Partnerships

Phoenix Suns and FanDuel Group have announced a multi-year market access partnership designating America’s #1 Sportsbook operator as the Suns’ Official Sportsbook and Daily Fantasy Sports Partner. As part of this new commercial arrangement, FanDuel will open a luxury sportsbook retail location inside the Phoenix Suns Arena. The sportsbook is expected to be completed in time for the 2021-22 NBA season.

The Professional Fighters League (PFL) has announced a new, multi-year partnership that designates DraftKings as the Official Sportsbook and Daily Fantasy Partner of the PFL. The partnership will give MMA, daily fantasy and sports betting fans a truly unique viewing and gaming experience utilising PFL’s proprietary SmartCage technology.

Ainsworth Game Technology has partnered with Konami Gaming to launch historical horse racing machines (HRMs) for Churchill Downs Incorporated (CDI). Konami’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary Historical Horse Racing System. Konami’s HRMs include a suite of popular game titles and cabinet platforms. The machines will be deployed at CDI’s HRM facilities in Kentucky, including Derby City Gaming, Oak Grove Racing, Gaming & Hotel and Newport Racing & Gaming.

New Appointments

Rush Street Gaming has announced that Justin Moore, former general manager of Rivers Casino & Resort Schenectady, has been named general manager of Rivers Casino Philadelphia, pending approval from the Pennsylvania Gaming Control Board. Justin joined Rivers in Schenectady soon after the property opened in 2017. He helped establish the Rivers Casino brand in a new and competitive market, operated The Landing Hotel and debuted New York’s first sportsbook—all while leading dynamic teams and earning a market-leading position.

Scientific Games Corporation has announced that Victor Blanco will join the Company in 2022 as Chief Technology Officer. In this role, Blanco will oversee Scientific Games’ technology strategy to support the Company’s leadership across gaming, lottery, sports betting and iGaming as well as support the development and execution of the Company’s great games.

DraftKings has appointed Gisele Bündchen, an environmental activist, philanthropist and former super model, as a special advisor to the company’s CEO and board of directors for environmental, social and governance (ESG) initiatives. Bündchen has been recognised in Time Magazine’s 100 Most Influential People in the World and 100 Fashion Icons lists, appeared in hundreds of campaigns for the most prominent and iconic brands, graced more than 1200 magazine covers worldwide and walked the runway in close to 500 fashion shows. She is a prominent supporter of numerous environmental and social projects.

Gambling in the USA

Spearhead Studios becomes new Fusion™ partner

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Spearhead Studios becomes new Fusion™ partner
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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken content from Spearhead Studios live on its Fusion™ platform.

Games produced by Spearhead Studios, the gaming development company of EveryMatrix, are currently being rolled out in regulated markets worldwide through Fusion™, Pariplay’s innovative solution.

Spearhead Studios develops high-quality video slots, table games and other online real-money games, with a strong focus on localised and data-driven production. Its content is currently live with over 100 online casino operators in 14 markets across Europe, Latin America, and soon the U.S.

Pariplay’s Fusion™ aggregation platform incorporates a suite of back-office conversion and retention tools that enhance player value, while featuring thousands of titles from the industry’s leading games developers.

The Spearhead Studios content deal is the latest in a string of new partnerships as Pariplay furthers its growth in regulated markets globally.

Callum Harris, Director of Partnerships at Pariplay, said: “Spearhead Studios has carved out a deserved reputation for delivering slick content that is very carefully designed to appeal to local audiences.

“The addition of this innovative studio’s product portfolio on Fusion™ is the latest step within our mission to offer players a wide variety of content that appeals to a range of demographics in markets around the world.”

Mathias Larsson, Managing Director of Spearhead Studios, said: “By integrating with Pariplay’s aggregation platform, we are able to reach a significantly larger range of operators in regulated markets globally.

“We believe our content hits the sweet spot in terms of giving players in local markets experiences that resonate with them. We look forward to a long and successful partnership, characterised by mutual growth.”

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Gambling in the USA

Gaming Americas Weekly Roundup – January 17-23

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

United Esports and the DFINITY Foundation have announced that independent game developers now have the opportunity to bring their dream game to life by applying to the first-ever game development competition series, with a $10 million prize pool, Achievement Unblocked. The revolutionary new series will be hosted by award-winning esports commentator Mitch “UberShouts” Leslie and is set to premiere in late 2022.

Alberta Gaming, Liquor & Cannabis (AGLC) is improving access to its Self-Exclusion Programme. As of January 10, patrons who wish to enroll or renew their agreements within AGLC’s Self-Exclusion Programme can do so through a virtual process instead of the previous requirement of going through an in-venue gaming facility or AGLC office.

PlayAGS announced selected preliminary financial results for the fourth quarter and full year ended December 31, 2021 in conjunction with the Company’s intention to explore a refinancing of its outstanding revolving credit facility and term loan credit facilities.

Unibet has launched a new themed live-dealer game created by Evolution Gaming. The game is called “Eagles Live Dealer Black Jack”.

fuboTV Inc. has announced that it has acquired exclusive rights to the English Premier League in the Canadian market for the next three soccer seasons beginning in 2022/2023. The terms of the deal were not disclosed.

JCM Global has installed the largest sports betting screen in Oregon at the Three Rivers Casino in Florence. The 200sq.ft LED wall is the centerpiece of Three Rivers’ recently opened sportsbook.

CR Vasco da Gama, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have announced that they will launch a $VASCO Fan Token on the Socios.com app.

Nuvei Corporation has announced that it has been granted approval by the New York State Gaming Commission to process payments with recently licensed digital sports betting platforms launching in the state.

The Pennsylvania Gaming Control Board (PGCB) has awarded Parx Casino’s holding company a license to open a mini-casino in Shippensburg Township, Cumberland County.

Crypto investment firm Mechanism Capital has launched “Mechanism Play,” a $100 million fund dedicated to play-to-earn gaming.

Partnerships

Playtech has strengthened its partnership with Banijay Brands, part of the international content producer and distributor Banijay, after being granted exclusive rights for use of The Million Dollar Drop brand in the US and retaining its rights for Deal or No Deal Bingo for a further five years.

The National Basketball Association (NBA) and BetPlay, the market-leading multi-channel sports betting operator, announced a multiyear partnership that makes BetPlay the Official Betting Partner of the NBA in Colombia.

DraftKings Inc. and the Tulalip Tribes of Washington announced an exclusive market access partnership that will bring the DraftKings retail sportsbook experience to the state of Washington.

New Appointments

Churchill Downs Incorporated (CDI) has promoted Ben Murr to president of online gaming and its TwinSpires sports betting brand. In this role, he will be responsible for the overall strategy and operations of these businesses.

Pragmatic Play has expanded its Latin American team with the addition of Javier Samel as new Argentina Country Director.

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Gambling in the USA

Happening next week, the Gaming Americas Q1 Meetup (26 January, 2022)

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The Gaming Americas Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in North and Latin America, and the #hipthers are excited to send you a reminder that the Q1 Meetup of 2022 is taking place next week on 26 January.

Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the North and Latin American gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year. All this is done in a safe, virtual environment.

You can register here for free to receive updates about the speaker lineup and agenda.

As mentioned above, the first virtual quarterly meetup will take place next week on Wednesday, 26 January, and here is the lineup of discussions you can join via ZOOM, WireUp, HIPTHER TV, or YouTube:

Times are EST – (GMT -5) New York Time

  • 9:30 AM – 10:30 AM – Is the LatAm market emerging or maturing (11:30 – 12:30 – Buenos Aires Time)
  • 10:30 AM – 11:30 AM – Is responsible gambling being sufficiently prioritized in the US market?
  • 11:30 AM – 12:00 PM – Fireside chat: Applying different tactics to reaching bettors in North America and Europe
  • 12:00 PM – 1:00 PM – US Legislation Round-up
  • 1:00 PM – 1:45 PM – The Canadian Gaming Industry Updates with Chantal Cipriano
  • 1:45 PM – 2:15 PM – Fireside Chat: SeventySix Capital welcomes new guest
  • 2:15 PM – 3:00 PM – Crypto Catchup with Segev LLP

Among the confirmed experts who are taking part in the discussions you can find:

  • Brianne Doura-Schawohl – Founder and CEO, Doura-Schawohl Consulting LLC
  • Victoria Reed – Co-Founder at Better Change
  • Jenny Lu – General Manager North America of OtherLevels
  • Charmaine Hogan – Head of Regulatory Affairs at Playtech
  • Chantal Cipriano – Vice President of Legal, Compliance & People with PointsBet Canada
  • Gabriel Szlaifsztein – General Manager LATAM at Continent 8 Technologies
  • David Mann – Chief Commercial Officer at Swintt
  • David Charnock – Business Development Executive at FSB
  • Andrea Rossi – Commercial Director Southern Europe & LatAm at Betsson Group
  • David Plumi – Regional Managing Director Latam & Spain at PressEnter Group
  • Tony Ure – Head of e-Gaming, Isle of Man Digital Executive Agency, Department for Enterprise
  • Victor Pronk – Chief Commercial Officer (CCO) at Incentive Game
  • Allan Petrilli – VP of Sales & Growth at Intelitics
  • Hugo Vint – Business Development and Growth for OtherLevels in Europe
  • Brandt Iden – Head of Government Affairs, US for Sportradar US
  • Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling, Entain
  • Christopher Hebert – Gaming Division Director, Louisiana Attorney Generals Office
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Ty Jackson – Sports Tech Investor at SeventySix Capital
  • Ron Segev – Founding Partner of Segev LLP

You can register here for free to receive updates about the speaker lineup, agenda, and all upcoming meetup-related information, including recordings.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app (in testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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