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Gambling in the USA

Gaming Americas Weekly Roundup – April 19-25

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ) (Betsson), has acquired a 50% stake in the software development company JDP Tech Ltd, which owns a proprietary technology platform for handling LatAm payments. The consideration payable for the shares amounts to EUR 8.8 million. This allows Betsson to secure customer payment flows for the continued expansion in Latin America.

Nevada Gov. Steve Sisolak has announced that the casinos in the state can operate at full capacity from June 1. Nevada is one of the leading tourist destinations in the world and has dramatically suffered due to the coronavirus pandemic. At one point last year, the entire state was shut down for three months until mid-June. But even then capacity limits were in place and hotel casinos were begging to return to full capacity. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, said the vaccines played a huge role.

According to PlayMichigan, the online sportsbooks in Michigan set fresh records for handle and revenue, reaching nearly $400 million in online and retail bets in March and surpassing $30 million in online revenue, while online casino revenue approached $100 million. The NCAA Tournament spurred Michigan’s online sportsbooks to $359.5 million in handle, according to official data released. That total was up 19.1% from $301.9 million in February. Combined with the state’s $24.2 million retail handle, Michigan’s online and retail sportsbooks collected $383.7 million in bets. That overall total is up 17.8% from $325.6 million in bets in February.

Caesars Entertainment has revealed its plan to invest $400 million into its Atlantic City resorts by 2023. In Atlantic City, Caesars owns and operates three of the region’s preeminent casino destinations – Caesars, Harrah’s Resort and Tropicana Atlantic City. The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and many more exciting additions within the next three years.

Argentine organisation KRÜ Esports has selected international marketing agency Vanquish as its exclusive commercial agent. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero. KRÜ Esports currently has three partners in the form of GIGABYTE gaming brand AORUS, streaming platform Twitch and American multinational semiconductor company AMD.

Scientific Games Corporation has signed an agreement with Gold Dust Casino to install its iVIEW displays across 233 slot games and seven table games in addition to SDS and CMP core systems. iVIEW technology enables operators to show dynamic marketing content, animations and videos on the gaming machine while providing an instant response through a sophisticated multi-touch display. iVIEW uses player-friendly graphical widgets to enable marketing teams to easily update content throughout the property, significantly enhancing the player experience.

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ), has acquired a 35% stake in Strive Platform Ltd (Strive) for a total amount of USD 6.5 million. Upon launch in the US, planned for the second half of 2021, Betsson has an option to increase its shareholding in Strive by another 5% for the consideration of USD 1 million. Betsson will also grant to the company a convertible shareholder loan facility of USD 2.5 million.

Partnerships

Phoenix Suns and FanDuel Group have announced a multi-year market access partnership designating America’s #1 Sportsbook operator as the Suns’ Official Sportsbook and Daily Fantasy Sports Partner. As part of this new commercial arrangement, FanDuel will open a luxury sportsbook retail location inside the Phoenix Suns Arena. The sportsbook is expected to be completed in time for the 2021-22 NBA season.

The Professional Fighters League (PFL) has announced a new, multi-year partnership that designates DraftKings as the Official Sportsbook and Daily Fantasy Partner of the PFL. The partnership will give MMA, daily fantasy and sports betting fans a truly unique viewing and gaming experience utilising PFL’s proprietary SmartCage technology.

Ainsworth Game Technology has partnered with Konami Gaming to launch historical horse racing machines (HRMs) for Churchill Downs Incorporated (CDI). Konami’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary Historical Horse Racing System. Konami’s HRMs include a suite of popular game titles and cabinet platforms. The machines will be deployed at CDI’s HRM facilities in Kentucky, including Derby City Gaming, Oak Grove Racing, Gaming & Hotel and Newport Racing & Gaming.

New Appointments

Rush Street Gaming has announced that Justin Moore, former general manager of Rivers Casino & Resort Schenectady, has been named general manager of Rivers Casino Philadelphia, pending approval from the Pennsylvania Gaming Control Board. Justin joined Rivers in Schenectady soon after the property opened in 2017. He helped establish the Rivers Casino brand in a new and competitive market, operated The Landing Hotel and debuted New York’s first sportsbook—all while leading dynamic teams and earning a market-leading position.

Scientific Games Corporation has announced that Victor Blanco will join the Company in 2022 as Chief Technology Officer. In this role, Blanco will oversee Scientific Games’ technology strategy to support the Company’s leadership across gaming, lottery, sports betting and iGaming as well as support the development and execution of the Company’s great games.

DraftKings has appointed Gisele Bündchen, an environmental activist, philanthropist and former super model, as a special advisor to the company’s CEO and board of directors for environmental, social and governance (ESG) initiatives. Bündchen has been recognised in Time Magazine’s 100 Most Influential People in the World and 100 Fashion Icons lists, appeared in hundreds of campaigns for the most prominent and iconic brands, graced more than 1200 magazine covers worldwide and walked the runway in close to 500 fashion shows. She is a prominent supporter of numerous environmental and social projects.

Gambling in the USA

Gaming Americas Weekly Roundup – June 13-19

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

Paysafe, a leading specialised payments platform, announced that Income Access, its marketing technology and services provider, won in the “Affiliate Tracking Software of the Year” category at the 2022 SiGMA Americas Awards.

GameSquare Esports will present at the Collision 2022 Conference, in Toronto, Ontario held between June 20 and 23. Justin Kenna, CEO of GameSquare, will be joined on stage by Leonard Fournette, running back for the Tampa Bay Buccaneers and a Complexity Stars Team Member, and Marissa Roberto, host of Digital SportsCentre at TSN Sports.

EBET, a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

Cherokee Nation Entertainment Gaming Holdings, a subsidiary of Cherokee Nation Businesses, has announced that it has signed an agreement with MGM Resorts International to purchase the operations of Gold Strike Tunica for $450 million in cash, subject to customary adjustments.

Elys Game Technology has announced the closing of the previously announced registered direct offering with a single institutional investor for the purchase and sale of 3,166,227 shares of the Company’s common stock (or common stock equivalents) at a purchase price of $0.9475 per share of common stock (or common stock equivalent) in a registered direct offering.

End 2 End authorities have confirmed the company’s participation in the next edition of the Brazilian iGaming Summit (BiS), an event that will take place on June 28-29 at the Espaço Boulevard JK in the city of São Paulo, Brazil.

Partnerships

BetMGM, a leading sports betting and iGaming operator, announced an agreement with PokerGO, the world’s largest poker content company, to host the BetMGM Poker Championship final table and a $25K freeroll tournament in the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

San Diego Loyal Soccer Club has announced a strategic partnership with Sycuan Casino Resort, San Diego’s premier luxury hotel and world-class gaming destination. As per the deal, Sycuan is now the entitlement sponsor of the newly renamed “Sycuan Endline Suites” at Torero Stadium.

PointsBet Canada has entered into a partnership with ClubLink, Canada’s largest owner and operator of golf clubs. The multi-year partnership will see PointsBet Canada become the Official Sports Betting Partner of ClubLink which hosts over 1,000,000 rounds of golf annually at its clubs in Ontario.

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilise them in games to compete for prizes.

Appointments

Jamul Casino has appointed Ram Patrachari as its new Chief Information Officer. With more than two decades of IT and casino experience, Ram is a sought-after gaming technology industry expert, speaker and award-winning executive.

Gaming Laboratories International (GLI) has again expanded its Client Solutions and Client Services teams with the additions of Steve May as Client Solutions Executive and Samuel Grunther as Account Executive.

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Affiliate Industry

Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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Gambling in the USA

Gaming Americas Weekly Roundup – June 6-12

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Accel Entertainment announced the completion of its previously announced transaction to acquire Century Gaming, one of the leading distributed gaming operators in the Western US, for $164.2 million in cash and stock, including Century’s working capital.

Video King Gaming Systems and Parlay Games announced the certification by Gaming Laboratories International (GLI) of their national, tribally linked, flagship Class II bingo product: Bingo Treasures. With the completion of GLI’S certification and filing of a patent application with the USPTO, Video King has commenced licensing this suite of Class II linked iGaming products to Tribal customers throughout the US.

HeadsUp Entertainment International has launched “multiple revenue platforms” in six US states and Ontario. This comes alongside a partnership with fellow Canadian brand Enteractive Media, which will see both companies collaborate on the first of a number of content production initiatives “to produce daily content for sports betting customer acquisition”.

Rush Street Interactive has announced that it is adding its industry-leading online sportsbook to its existing online casino at BetRivers in West Virginia. Now sports fans across the Mountain State, aged 21 and over, can join gaming enthusiasts to place bets quickly and securely from the integrated BetRivers iOS and Android apps and website.

Playtech has announced that it has launched its multichannel technology with NorthStar Bets, an Ontario-based brand that provides players with a uniquely local, premier user experience on their casino and sportsbook gaming platform.

Win Systems has announced the installation of its award-winning WIGOS casino management system at the Ocean Gaming Casino in Hampton, New Hampshire.

Paramount Commerce has launched its Instant Bank Transfer payment solution in Canada for iGaming and sports betting operators. The product, proven in the North American online gaming and sports betting markets, delivers industry-leading conversion, ubiquitous bank coverage and state-of-the-art risk management.

New Appointments

Churchill Downs Incorporated announced that Katherine Armstrong has been named SVP of Human Resources for the Company. Armstrong assumes the role from Chuck Kenyon who announced his retirement after 18 years of leading CDI’s HR department.

Tracy Bradford has been promoted to the position of President of Seminole Hard Rock Support Services. In her new role, she will be responsible for all management and operations of Support Services, Customer Care and Aviation.

Hard Rock Hotel & Casino Atlantic City has appointed Alicia Magee as VP of Finance. In her new role, Magee will oversee overall responsibility for finance-related areas.

Mohegan has announced the appointment of Heather Menzano as VP, Web Communications to oversee corporate and casino branded website and app development in North America.

Rush Street Gaming has promoted Bill Keena and Marc Arndt as COO and CFO, respectively.

New Partnerships

Vanta has partnered with Association for Middle Level Education to become the new official esports platform and partner of AMLE. With this partnership, AMLE’s membership of 35,000 educators will now be able to bring esports to their students via a safe, COPPA compliant platform.

Jackpocket has become the official digital lottery partner of Colorado Rockies. The partnership is Jackpocket’s third with a Major League Baseball team.

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