Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Africa

CashtoCode goes live in Nigeria, first step in African expansion

Published

on


CashtoCode goes live in 10 new countries and 300,000 locations in major global expansion
Reading Time: 2 minutes

 

CashtoCode, the instant cash payment service for online merchants, today announced its launch in Nigeria. Entering the African market for the first time, CashtoCode will now allow Nigerian customers to top up their iGaming or other merchant accounts via in-store cash deposits in their local currency Naira. The service will be available on the Payalat Bill Payment Platform, and at all ServPoint Agent locations – including corner shops, hotels, newsagents and supermarkets. These locations are already extremely popular for mobile top ups, utility bill payments and agency banking services (Payalat and ServPoint are operated by Globasure.)

CashtoCode aims to establish itself as the leading cash deposit service in Africa. It chose to enter the market via Nigeria, since it is a regional fintech hotspot with a high population of smartphone users, and therefore offers a prime opportunity to grow its services.

CashtoCode is also supporting iGaming operators hoping to enter the region by helping them set up payment collection services via cash payments and evouchers – helping them overcome the challenges around currency conversion and repatriation. CashtoCode has already partnered with several operators in Nigeria including Lottoland. CashtoCode was designed to be a low-risk payments solution since its vouchers cannot be transferred. They can only be redeemed by the account holder/iGaming customer, thereby eliminating the risk of fraud and eliminating chargebacks.

“We see a lot of potential in the African market, which is under-served for simple and accessible payment options that help people participate in eccomerce,†said CashtoCode CEO, Jens Bader. “Nigeria is a popular destination for new businesses hoping to succeed in Africa, especially in fintech. We think our service has a natural fit in Nigeria, and in the day-to-day routines of people’s lives there. Payalat and ServPoint locations perform a crucial service and are already extremely popular for bills payment services. With CashtoCode, people can now use the same service to top up their digital ewallets, iGaming accounts and other online merchant balances. For iGaming operators, we offer the instant ability to go live in the region and start accepting deposits from potential customers, without the common challenges of currency conversation and repatriation.â€

According to Globasure’s CEO, Chris Ife, “Payalat and ServPoint are positioned to enable customers purchase and redeem CashtoCode vouchers easily and conveniently via web, mobile app, POS app and Agent locationsâ€.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Golden Boomerang Awards – Compete with the best webmasters, win golden figurines, prizes, and cash rewards.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.