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How Technology, both radical and incremental determines the growth of the esports industry

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How Technology, both radical and incremental determines the growth of the esports industry
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Over the years the esports industry has seen tremendous growth in terms of its reach and viewership. Once considered as a subset of sports culture, esports is now evolving into a full-fledged industry. Advancements in technologies have played a very important role in keeping this industry vertical interesting and is one of the key drivers that has led to this growth.

The Mobile gaming market may hit a CAGR of 14% during 2020-2025. Experts are citing reasons such as growing smartphone penetration and increasing adoption of advanced technologies for developing games behind this rise. Futuristic technological trends like location-based games, cloud gaming, and AR/VR-powered games are also fueling the demand for esports gaming

Technological Changes Over Time that Fueled esports Growth:
Below listed are some technological adoptions that pushed the overall growth of esports worldwide.

Gaming Hardware:
The technological evolution of hardware spans across specialized hardware devices including processors, monitors, input devices, audio systems, mobile phones, streaming equipment etc. The growth of hardware has enhanced the overall gaming experience and taken it to the next level making gameplay more engaging and real.

High-speed internet connections:
Among many driving factors that have been accelerating esports growth is access to high-speed internet. Access to high-speed Internet connection over 3G/4G spectrum and broadband has impacted the overall gaming experience. In the past, a normal internet connection was not adequate and gamers witnessed lags during gameplay. But now fast-paced internet connections are ensuring seamless gameplay.

Easy access to blazing-fast internet helps to develop a larger gaming community of highly targeted esports audience. India has got its smartphone population covered with a high speed 4G network and the launching of 5G is underway which will further strengthen the building blocks of online esports.

Easy accessibility to smartphones:
Growing uses of smartphones have brought the esports Phenomenon to a whole new level. Mobile gaming comprises 80% gamers in India. The only reason behind this growth is access to affordable smartphones.

Availability of affordable smartphones and reduced data cost fueled mobile gaming penetration further. Now gamers have a choice to buy high-end gaming mobiles under their budget without compromising the camera, display quality, and other gaming-specific features. Smartphone makers such as ASUS ROG, Xiaomi, and ZTE have started producing smartphones optimized for mobile gaming and pro-gamers. It’s expected that due to the steep rise in the quality of smartphones under budget, the total number of online mobile gamers in India will cross 510 million by FY 2022.

AR / VR Gaming:
AR and VR have set out to bring radical change to the esports industry with top-notch innovations for engrossing and enthralling gaming experiences. These new technological innovations helped in bringing 3D effects to gaming. With Augmented reality, game developers connected the digital characters with the real world in an imaginary reality environment. AR-powered games blend real and virtual environments for the captive experience.

AR and VR have changed the dimensions of gaming at scale. They help to create an imaginary setting during the gameplay, which stimulates a gamer’s physical presence. It creates a complete virtual world for the gamers. This is just the beginning as a lot more advancements are slated to come over time.

Artificial Intelligence:
People would have never thought that AI would be integral to the gaming industry. This cutting-edge technology is now gradually making its presence felt. Artificial intelligence powered tools are making it possible to watch and analyze esports tournaments for making data-driven decisions.
Teams and players are now using AI tools to find ways to improve their gaming strategy. For instance, FalconAI introduced AI-powered tools to help esports players improve their skills in various games such as League of Legends and Valorant, etc.

Cloud Based Gaming:
Cloud gaming is all set to revolutionize the way games are played. It will reduce the dependency on local hardware for playing games. Tech giants are working on developing Cloud gaming platforms like Google Stadia to allow gamers to play games on their low-end devices with only requirement being a fast internet connection. No more expensive hardware and lengthy downloads. In cloud gaming storage and processing is done in Cloud data centers while gamers can stream graphics on their devices.

What’s next?
The growing penetration of technological innovations in esports has intensified the thrill and joy of playing games. Technologies like virtual reality, artificial intelligence, and gesture control are shaping the future of esports globally. We are hoping to see more high-end sophisticated technology adoptions in the esports industry. They will completely change the way we play games and consume gaming content.

 

By: Mr Tarun Gupta, Founder, Ultimate Battle

eSports

Dignitas Partners with Virus International

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Dignitas, the esports vertical of New Meta Entertainment (NME), has announced athletic wear brand VIRUS International as its Official Game Day Apparel Partner.

As per the deal, VIRUS International will create Dignitas’ Official Competitive Game Day uniform including the Official Team Jersey with logo presence on the front of the jersey, Game Day Warm Up and Performance Workout Apparel kits which include T-Shirt, Sweatshirt, Hoodie, Player Jacket, Joggers and Leggings. Both kits will be uniquely designed to fit Dignitas Women’s and Men’s teams. All apparel will be co-branded with Dignitas and VIRUS International.

Dignitas will integrate Dignitas and VIRUS International co-branded merchandise into its online store, which will be available for fans to purchase at DignitasStore.com.

“We’re excited to partner with Dignitas and break into the esports & gaming community. The synergy is perfect. VIRUS’ mission has always been to provide the highest quality gear to our athletes in order to help them perform their best and to enable them to achieve their athletic & lifestyle goals without restriction,” Ashley Gomez, Director of Brand & Partnerships at Virus International, said.

“VIRUS operates at the forefront of the latest innovations in apparel and bio-physical technology which has allowed our brand to produce technology-infused fabrics that have stood the test of time since 2010. Like VIRUS, Dignitas marries technology with its sport and industry, and this synergy between technology and gamers is undeniable,” Melanie Lin, Director of B2B Sales at Virus International, said.

“Dignitas is thrilled to partner with VIRUS International, an athleticwear brand that understands the needs of our esports athletes. Performance apparel is an everyday part of our athletes’ lives as they train, travel the world, and compete against the world’s best competition on-stage. VIRUS’ end-to-end control of the design and manufacturing process allows us to collaborate on new silhouettes to match our diverse fans and athletes’ tastes season to season and in real-time globally,” Ian K. Partilla, SVP of Strategic Global Business Development at Dignitas, said.

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Compliance Updates

Intema announces Isle of Man OGRA license application

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Intema announces Isle of Man OGRA license application
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Intema Solutions Inc. is pleased to announce that the Isle of Man regulatory authorities have formally accepted for review the application by Livestream Esports Limited, a wholly owned subsidiary of Intema, for a license under the Online Gambling Regulation Act (OGRA) 2001.

“Obtaining this license from one of the world’s most prestigious gaming jurisdictions would be another great milestone for Intema, particularly in the context of the proposed acquisition of LOOT.BET,” said Laurent Benezra, Intema’s President and Chief Executive Officer. “The Isle of Man promotes the highest standards of jurisdictional control in the gaming industry. In addition, the license granted by this regulatory body has many financial and logistical benefits, and would allow us to offer continuous fun, safe and responsible gaming experiences for gamers around the world.”

Team Bloodhounds Inc. Acquisition

Additionally, further to the press release dated June 22, 2021 and the press release dated September 24, 2021, as consideration in respect to the acquisition of Team Bloodhounds Inc. (“Team BH), Intema has made a cash payment of $60,500 and issued 943,396 common shares of Intema to the shareholders of Team BH (with an additional cash payment $60,500 payable in three months following the closing of the acquisition).

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Asia

M88 expands esports coverage by partnering with BETER

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M88 expands esports coverage by partnering with BETER
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International sports and esports betting provider BETER announced today that they have teamed up with M88. The leading Asian sportsbook has decided to take advantage of BETER’s portfolio to further engage their players across the region with the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches every year.

“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties,” said Gal Ehrlich, CEO at BETER.

BETER will provide M88 with customised quarter markets that perfectly suit their players’ needs. All live streams, data, odds, and margins can easily be managed in the BETER’s Client Console.

“We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors,” said Alan Wafer, Head of Business Development at M88.

In his strategy presentation in July 2021, Gal Ehrlich emphasised that expanding into the Asian market is one of BETER’s core goals, as this region represents a promising avenue for future business growth. He also added that the company would focus on expanding its product portfolio and developing exclusive content.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. BETER powers Setka Cup, ESportsBattle and Asia Pro League tournaments and offers trading of world esports events. BETER sports and esports content is featured on more than 100 sportsbooks across the globe.

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