Azerion will become minority shareholder from the club
This partnership will deliver a high-quality fan experience by integrating offline and online services
International gaming company Azerion and Dutch football club Fortuna Sittard are set to write the future of gaming together.
The Amsterdam-based internet company, specialising in online gaming and advertising technology, has become the co-owner of the Limburg Eredivision ist by acquiring a minority stake of 20 per cent.
This investment made by Azerion – a company best known to the general public for its flagship games Habbo Hotel, Governor of Poker and Hotel Hideaway – will give the Limburg popular club the means to meet its sporting and corporate ambitions.
The football club will also benefit from the deployment of Azerion’s extensive digital and advertising capabilities to expand its strategic position. This partnership will help bring Fortuna Sittard fans together ever closer through the strategic use of digital, social, and interactive communication tools – exactly like when creating entertainment through games and exclusive content.
Joining forces with high expectations
“We are very happy and excited to join forces with Azerion,” said Isitan Gün, chairman of Fortuna Sittard. “Azerion is a fast-growing company with global impact and unprecedented expertise in the field of gaming and advertising technology. After we started talking to each other, we quickly noticed that there were many similarities between the two parties and that we matched well in terms of organisational culture. We both have an out-of-the-box mentality and are dedicated to realising our ambitious and creative ideas. We see a very bright future with Azerion at our side.”
Atilla Aytekin, founder and CEO of Azerion, agreed: “From the very first moment, the collaboration with Fortuna Sittard went incredibly well”. “We were welcomed to the stadium with enormous warmth, which made us feel at home right away. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard is – just like us – one big family and with games from our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this beautiful club.”
More than just capital
Azerion brings not only capital to Fortuna Sittard, but a wealth of valuable expertise. The successful Dutch gaming and advertising technology organisation wants to achieve a healthy and successful growth through the partnership with the Limburg professional football club in the organisational areas, commerce and fan base growth. The objective is to help Fortuna Sittard become a stable mid-table player in the Eredivisie. “Helping organisations grow is in our DNA,” explained Azerion CEO Atilla Aytekin. “Azerion has already invested in more than fifty organisations and helped them grow their business. We are determined to do the same for Fortuna Sittard. We know how we can achieve digital interaction with people and want to support Fortuna Sittard with this. We also want to strengthen the strong family relationship between the fans and the club by introducing new forms of exclusive and entertaining content, games and interactive means of communication to the club”. Fortuna chairman Isitan Gün also sees the advantages of this: “In the football world, technology and innovative and interactive ways of communication are becoming increasingly important and I, therefore, believe that this collaboration is a good example of how these domains reinforce each other.”
NGDC Season VI: Special Qualifier announced for Game Wave Festival
We’re thrilled to announce a special qualification round of the Nordic Game Discovery Contest Season VI, giving Baltic-based developers a unique chance for a seat in the NGDC Grand Finals.
All studios attending the upcoming Game Wave Festival in Tallinn (www.gamewave.eu) can submit their game to the NGDC when they register for the festival. A board of experts will then select the game which deserves the most to be discovered, and it will get status as NGDC Grand Finalist and be among the studios battling for the three seats at the live and hybrid NGDC Final 3 on 28 November.
“We’re very excited to announce this special qualifier”, says NGDC host and Nordic Game Program Director Jacob Riis. “The Baltic region has a great amount of talented developers, and it will be very exciting to see who will be selected as the finalist for the NGDC Grand Finals.”
“We are very happy to welcome NGDC to our event and to have such an important game-related event in the Baltics region. It will draw top game studio attention to our region and inspire new studio development and capacity building of experienced ones.” adds Ints Viksna, head of the Game Wave Festival.
The selected game will win a seat in the NGDC Grand Finals throughout November, as well as prizes from Tencent Games, Nordic Game, and PR specialists Games Branding.
Are you developing or have you already developed a game that deserves more attention than it’s received so far? And are you attending the Game Wave Festival? If so, submit your game and prepare to participate in the special qualifying round of NGDC Season VI – and maybe go all the way to the Grand Final 3 Final on 28 November.
Here’s the submission form for the NGDC Season VI qualifier: https://forms.gle/bjpURRjV8pMgVAsk7. The deadline is 14 October 2022
NGDC Season VI is sponsored by Tencent Games, and Nordic Game Ventures, in partnership with Games Branding.
Pixion Games Announcing Fableborne Pre-Alpha
Pixion Games is announcing the date for their first
‘Fableborne Pre-Alpha Playtest’, giving a small number of players from the community as well
as content creators an exclusive chance to experience the game and some of its core features
ahead of the public.
Fableborne is an action RPG blended with strategic base building, created by seasoned
industry veterans. Players can build their base, raid their opponents and upgrade buildings and
Echoes in a world rich of lore with a stunning art style and a fun gameplay loop.
This Pre-Alpha consists of two rounds of playtesting during the month of October. The first
Playtest is a Community & Content Creator Sneak-Peak happening from Saturday, October
8th, 2022 to Sunday, October 9th, 2022. During this first Playtest Pixion Games is inviting a
small number of content creators and handpicked community members who will get an
exclusive first look at the game to dip their toes in the world of Fableborne.
The second playtest will happen the following weekend, from Saturday, October 15th to
Sunday, October 16th with a higher number of allowed participants. Unlike most Playtests,
Pixion Games aims to not only collect valuable feedback from their community to improve
Fableborne, but to make the Playtest rewarding and fun. During these two days, Pixion Games
is inviting their community and members of various DAOs and Guilds to compete in a
tournament event, the Shatterlands Invitational. Players will compete against each other to be
the top contenders. Bragging rights and a prize pool of $2500 awaits the lucky winners.
Additionally, participants can unlock exclusive rewards, like a Pre-Alpha Champion Badge and
Discord community currency that can be used to participate in NFT Raffles..
Many Web3 gaming focused DAOs and Guilds will be participating in this event, such as Ready
Player DAO, IndiGG, MetanomGG, and many others to yet be announced.
Signing up to this Pre-Alpha Playtest is made easy. Users simply need to, subscribe to the
Fableborne newsletter, complete the Pre-Alpha Survey sent to their email inbox and join the
community on Discord. With a bit of luck there is a good chance to be selected to participate
and compete in the Shatterlands Invitational.
More information about the Pre-Alpha Playtest can be found in the official announcement.
Best iGaming Affiliate for the second half of 2022
The online gambling market is more prominent than ever and it is likely that this steep increase is only going to continue in the future. Worldwide, hundreds of companies appear daily, aiming to offer the best services to players and other businesses alike. After all, iGaming does not only refer to the online casino itself, but the huge ecosystem behind it as well, with software providers, operators, regulators, marketing partners and affiliates among others.
AFUN Entertainment Group is no exception. The company, listed among the best Sportsbook and iGaming platforms across Europe, America and Asia, offers over 1,500 games on its platform and betting for 30,000 sports events. Beyond its extensive online gambling service offerings, AFUN is currently working to develop its affiliate program benefits in the Brazilian market which look very promising.
The Affiliate Program
iGaming affiliates use their online platforms to generate traffic for operators, in other words, they direct players to the operator’s website and gain a commission based on the amount of traffic. But why become an AFUN affiliate? Below are 5 reasons:
Simplified signup with high conversion rate
AFUN strives to provide the best online experience on a trustworthy platform. Therefore, it is exceptionally simple to apply to become an AFUN affiliate. AFUN also ensures high conversion rates by providing a comprehensive platform experience and high-end gaming enjoyment for each and every user. This personalized approach is sure to grab players’ attention.
With so many operators on the market, it might be difficult to find the proper affiliate programs. AFUN does not only promise a high conversion rate as a result of great gaming experience, but also commission rates that are competitive in the market.
Players can deposit and withdraw in crypto
Crypto casinos are on the rise as is the demand for such operators. AFUN closely follows and listens to customer demand and offers crypto payment options on its platforms. This ensures that players’ needs are met and thus, the gaming experience is enhanced.
Blockchain games open up a whole new level of gaming, as they often use NFTs to create different parts of the game, bringing value to the game assets. Not only that, but blockchain games also provide a safer and more secure environment. AFUN hosts a number of blockchain games on its platform.
Finally, it is clear that a successful affiliate partner must communicate with its audience in an effective way. While written text is highly effective in conveying information, readers love visual stimulation, which makes any marketing material more inviting and memorable. AFUN provides their affiliate partners with such resources – banners, videos, etc. – to facilitate the work of its partners.
All in all, AFUN is a great platform that is present globally. With promising results and a focus on customers and business partners, the company offers great opportunities on the market. Check out their platform for further information, or contact them to find out more on their LinkedIn page.
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