Gaming
Azerion and Fortuna Sittard join forces to create the future of digital football
Azerion will become minority shareholder from the club
This partnership will deliver a high-quality fan experience by integrating offline and online services
International gaming company Azerion and Dutch football club Fortuna Sittard are set to write the future of gaming together.
The Amsterdam-based internet company, specialising in online gaming and advertising technology, has become the co-owner of the Limburg Eredivision ist by acquiring a minority stake of 20 per cent.
This investment made by Azerion ā a company best known to the general public for its flagship games Habbo Hotel, Governor of Poker and Hotel Hideaway ā will give the Limburg popular club the means to meet its sporting and corporate ambitions.
The football club will also benefit from the deployment of Azerionās extensive digital and advertising capabilities to expand its strategic position. This partnership will help bring Fortuna Sittard fans together ever closer through the strategic use of digital, social, and interactive communication tools ā exactly like when creating entertainment through games and exclusive content.
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Joining forces with high expectations
“We are very happy and excited to join forces with Azerion,” said Isitan GĆ¼n, chairman of Fortuna Sittard. “Azerion is a fast-growing company with global impact and unprecedented expertise in the field of gaming and advertising technology. After we started talking to each other, we quickly noticed that there were many similarities between the two parties and that we matched well in terms of organisational culture. We both have an out-of-the-box mentality and are dedicated to realising our ambitious and creative ideas. We see a very bright future with Azerion at our side.”
Atilla Aytekin, founder and CEO of Azerion, agreed: āFrom the very first moment, the collaboration with Fortuna Sittard went incredibly wellā. “We were welcomed to the stadium with enormous warmth, which made us feel at home right away. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard is – just like us – one big family and with games from our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this beautiful club.”
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More than just capital
Azerion brings not only capital to Fortuna Sittard, but a wealth of valuable expertise. The successful Dutch gaming and advertising technology organisation wants to achieve a healthy and successful growth through the partnership with the Limburg professional football club in the organisational areas, commerce and fan base growth. The objective is to help Fortuna Sittard become a stable mid-table player in the Eredivisie. “Helping organisations grow is in our DNA,” explained Azerion CEO Atilla Aytekin.Ā āAzerion has already invested in more than fifty organisations and helped them grow their business. We are determined to do the same for Fortuna Sittard. We know how we can achieve digital interaction with people and want to support Fortuna Sittard with this. We also want to strengthen the strong family relationship between the fans and the club by introducing new forms of exclusive and entertaining content, games and interactive means of communication to the clubā. Fortuna chairman Isitan GĆ¼n also sees the advantages of this: “In the football world, technology and innovative and interactive ways of communication are becoming increasingly important and I, therefore, believe that this collaboration is a good example of how these domains reinforce each other.”
Gaming
AI Gives Horses for Courses True Meaning in ‘Owners Club’ Racing Game
Invincible GG, a groundbreaking competitive gaming platform and technology company, has outlined the latest AI developments of its interactive mobile horse racing game,Ā Owners Club, which is set to provide a new injection of interest into the ancient sports of kings.
Following a successful game launch in Q3 2024 and activations at the Doncaster St. Leger and York Ebor festivals, thousands of Owners Club players have started to formulate an expansive game world that gives the masses the true feeling of horse ownership, breeding, and racing experiences.Ā
Being founded on the latest in AI and Web3 technologies allows the game to evolve with more nuance over time, with the former being implemented to enhance usersā strategic horse development and create developing traits and performance benefits that can lead to further self-training opportunities in-game.
Each horse has its own unique, nuanced genetics and racing traits. These can be trained via evolving in-game activityāwhich will include collaborative intelligence in future releases and passed on to future colts and fillies to create racing dynasties that will stand the test of time while also bringing in lucrative in-game winnings and potential syndicate stud earnings.
Further features include an AI-powered event simulation engine (instead of predetermined RNGs), and sophisticated algorithms that factor in horse health, jockey decisions, and environmental factors that ensure Owners Club races maintain tension and excitement throughout, just as racing fans in the real world would experience from the grandstand.
Jonathan Strause, Invincible GG CEO, said: āGamers of today want more than static, insular game worlds. Theyāre looking for immersive experiences in evolving ecosystems, multiplayer competition, and the feeling that theyāre fully integrated into the game. Owners Club is offering just that for both current racing enthusiasts and the next generation of racing fans.
āWith unrivaled AI integration into the theoretically unlimited stable of in-game horses, combined with back-end Web3 technology that empowers players to easily realize what true thoroughbred ownership and training feels like, Owners Club players can forge their own relationship with horse racing via the gamification of training, racing, and trading in the app, which can only help the future engagement of this ancient pastime.ā
Owners Club will be showcased to its biggest live audience yet at the QIPCO British Champions Day on 19th October, 2024, with live races broadcasted as-live to screens around Ascot, with various prizes on offer for the winning owners.
Gaming
Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network
Evoplay, the award-winning game development studio, is expanding the availability of its flagship 3D racing title Adrenaline Rush to all of its operator partners, following a successful exclusive release.
Adrenaline Rush combines the thrill of high-speed racing skill-based gaming mechanics, providing an immersive experience for players who enjoy a strategic and competitive edge in their gameplay. Players can engage in intense races where success is determined by both speed and skill, making it a standout title in Evoplayās diverse portfolio.
Following its main global release on October 8th, Evoplay is set to launch two additional versions of the game, slot title Adrenaline Rush: Super Boost on October 22nd, and crash game Adrenaline Rush: XCrash on November 5th, creating an expanded offering that caters to a variety of player preferences.
Released initially as an exclusive, Adrenaline Rush has already garnered attention for its innovative mechanics and immersive gameplay, earning the Skill Games Supplier award at the prestigious EGR B2B Awards. With this wider release, Evoplayās global operator network will now be able to offer the title to an even broader audience.
Ivan Kravchuk, CEO at Evoplay, said: āAdrenaline Rush is a one-of-a-kind experience that perfectly blends competitive racing with skill-based gaming. Since its launch, it has resonated strongly with players, and weāre thrilled to now offer this exciting title to all of our operator partners globally.ā
āThe upcoming releases of the equally popular slot and crash versions will ensure that Adrenaline Rush remains a fan favourite across multiple formats.ā
Asia
SuperGaming announces official launch date for Made-in-India-for-the-world battle royale Indus; epic cinematic trailer also unveiled
SuperGaming, Indiaās leading game development studio, has officially announced the launch date of its highly anticipated Made-in-India-for-the-world battle royale, Indus. Set to release on October 16th, Indus will be available for download on both Android and iOS platforms, via the Google Play Store and iOS App Store respectively offering players an exciting new battle royale experience.
After recently entering open beta, mass testing amongst players across the world coupled with their invaluable feedback has been instrumental in shaping the gameās development. The immensely successful beta phase attracted players into the action-packed world of Indus, building significant momentum ahead of its release. With over 12.5 million pre-registrations on Android alone, Indus is ready to deliver a fresh, thrilling & immersive battle royale experience, setting the stage for one of the biggest game launches out of India this year.
Speaking on the announcement of the much-anticipated launch, Roby John, Co-founder and CEO of SuperGaming, said, āWith the launch of Indus, weāre not just introducing a gameāweāre presenting a unique take on the battle royale genre to the world. Our vision with Indus has always been to showcase Indian Art and Culture through unique characters, weapons and stories rooted in Indian heritage while also bringing our dual win condition with Cosmium and a never done before āGrudgeā feature to a popular game genre. The overwhelming support from our community during the beta phase has helped us fine-tune key aspects of Indus, and weāre excited for the world to experience Indus and see what the SuperGaming team has builtā
Alongside the release date announcement, SuperGaming has also unveiled an epic cinematic trailer. It offers an exciting look where players engage in high-stakes combat across a vast and dynamic battleground.
Centered around Adi, the trailer highlights his journey within the world of Virlok. As the leader of his squad, Adi enters Virlok with two goals: to collect the rare resource Cosmium and to settle a personal score with his nemesis, Pokhran. Viewers can witness Adiās evolutionāstarting from a novice, training and sharpening his skills, and culminating in an epic showdown where he finally takes down Pokhran, settling his grudge.
Indus brings a fresh twist to the battle royale genre with its dual victory condition. Players can win by either being the last person standing or by strategically collecting Cosmium which spawn in the last circle of Nirvana, adding a new layer of complexity and depth to traditional gameplay.
The trailer also offers a sneak peek into the dynamics of Cosmium collection and Grudge, a unique in-game feature that allows players to settle scores with their opponents. Additionally, the Grudge system allows players to track down and face off against the opponents who defeated them.
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