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Three IPL Franchises Join Socios’s Network of Major Global Sporting Properties

George Miller

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Three IPL Franchises Join Socios’s Network of Major Global Sporting Properties
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Chiliz, creators of the Chiliz Blockchain and Socios, the world’s leading sports tech fan engagement and monetization platform, have announced partnerships with three IPL franchises; Royal Challengers Bangalore, Punjab Kings and Kolkata Knight Riders.

The IPL is a Twenty20 cricket league contested by eight teams out of eight Indian cities with the highest attendance levels in world cricket and an overall brand value in excess of $6.5B.   The T20 season was suspended last week keeping the safety, health and wellbeing of all the stakeholders in mind.

With no games for the foreseeable future, all three teams and Socios.com are now taking the opportunity to explore common blockchain and digital initiatives aimed at improving fan engagement.

Socios is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases. Chief among the solutions offered to these properties are Fan Tokens –  digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive club and sponsor promotions, AR-enabled features, chat forums, games and competitions.

The announcement takes the total number of partners in the Socios.com network to more than 30.  The Socios.com roster consists of a host of major international sporting properties, including  European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City and the UFC.

Chiliz $CHZ is a crypto unicorn with a market capitalization of $3B. The company has major global expansion plans and will continue to grow their existing presence in Europe, while increasing their global network with new partnerships in the US, UK, Asia and South America.  The company has multiple office locations around the world and will open new US, European and South American headquarters in New York, Madrid and Sao Paulo in 2021. Chiliz generated revenues of $30M in 2020 that was shared with partners and is targeting $200M in 2021.

Satish Menon, CEO – Punjab Kings, said: “The IPL is amongst the top leagues in the world today and

Cricket is the second most popular sport in the world  and is followed by fans universally.

“We are happy that Socios.com has recognized this and partnered with us. The partnership with Socios.com is a significant step towards a new genre of fan engagement that will emerge from this. We hope that the association benefits both the franchise and Socios.com and helps in the overall growth of the Franchise.”

Venky Mysore, CEO & MD of Kolkata Knight Riders, said, “The suspension of IPL was an unfortunate, but very much a necessary step to protect the safety of the players. We were keen to look at new ways of enhancing and optimizing how we engage with our fans, and Socios.com seemed like the right fit. Socios.com has already proven what a powerful tool it can be for fan engagement with some of the biggest sporting organisations in the world. Kolkata Knight Riders is honoured to be among the first IPL teams to forge a partnership with them and we’re excited to begin exploring all the possibilities this new partnership offers.”

Speaking of the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, “RCB keeps the fan centre stage in everything we do. With the tournament paused for now and discontinued on-field entertainment, RCB has gladly partnered with Socios.com to bring some off-field engagement for our fans. With this partnership, we continue to look at new ways of enhancing and optimizing how we engage with our fans.”

Alexandre Dreyfus, CEO of Chiliz and Socios said: “The suspension of the league was a vital step in the fight against COVID-19 in India, but Royal Challengers Bangalore, Punjab Kings and Kolkata Knight Riders all see this period of on-field inactivity as an opportunity to begin exploring the range of possibilities partnering with Socios.com offers.

“Cricket is the second most popular sport in the world and transitioning passive fans into active fans is essential to its future.

“I’m very excited by the huge potential of these partnerships and future collaborations in this massive, vibrant market.”

Asia

Solid Gaming signs a distribution deal with Playgon

George Miller

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Solid Gaming signs a distribution deal with Playgon
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Content aggregator Solid Gaming has signed a deal to distribute Playgon’s proprietary Live Dealer games and E-table games to their customers on the Asian markets. Solid Gaming’s strategy is to provide a game for every one which is why they work with the best game providers to distribute unique and exclusive content to their partners.

Solid Gaming welcomes Playgon as a new mobile live dealer to their content library. Playgon’s titles include blackjack, roulette and baccarat that are broadcasted from their studio in Las Vegas (Vegas Lounge). With their proprietary game Tiger Bonus Baccarat™ it hopes to bring something new and exciting to the Solid Gaming table.

Under the terms of the agreement, Solid Gaming will add and market Playgon’s games to their content library for availability and distribution to all of its client base globally.

Ben Wood, Director of Isle of Man based Solid Gaming said: “Playgon will enhance Live Dealer casino games by bringing cutting-edge features and functions to the mobile generation of live gaming, which we believe will resonate very well with our clients.”

“The partnership with Solid Gaming is a major achievement for our company and significant validation of the innovation we are bringing to the live dealer market”, added Darcy Krogh, President and CEO of Playgon Games. “This partnership will give our Company an extensive reach in highly lucrative key markets, and we expect it will play a significant role in our revenue growth this year.

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Asia

ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league

George Miller

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ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
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The B-Town heart-throb Tiger Shroff is all set to don a new hat as the brand ambassador for India’s first-ever franchise-based Esports league, Esports Premier League. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.

While Esports has seen an exponential rise especially during the lockdown, this league is the first of its kind to partner with Bollywood to bring wider popularity and acceptance to Esports. This power-packed collaboration aims to nurture an ecosystem that the Indian Esports industry has never seen before. The league will leverage Tiger’s popularity and strong influence on the dynamic millennials and Gen-Z.

Sharing his excitement Tiger Shroff said, “I am really excited to collaborate with Esports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”

With the majority of the 1.4 billion Indian population being youth, the Bollywood sensation also known for his passion for sports and Mixed Martial Arts will connect Esports to the mainstream as the inaugural edition of the league promises to bring the excitement of Esports through its nationwide tournament with lakhs of registrations that will commence from Wednesday. The preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.

While talking about the association, ESPL Director Mr. Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country and our purpose of having Tiger Shroff onboard has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”

As part of THE franchise-based league, the Hyderabad team has been bought by Chequered Flag Sports—a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula—and the team has been named as Hyderabad Hydras. Hyderabad is the first city that will witness the proud owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league. India Today Gaming has teamed up with Garena to create this exclusive gaming platform featuring their most popular battle royale game, Free Fire, in India.

The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites. Due to the COVID-19 pandemic, Season 1 will be held virtually over two and a half months. It will also feature a prize pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third-placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs, respectively.

To participate in the league, gaming enthusiasts and gamers can register themselves on www.indiatodaygaming.com/espl

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Asia

REGISTRATIONS OPEN FOR VALORANT CONQUERORS CHAMPIONSHIP

George Miller

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REGISTRATIONS OPEN FOR VALORANT CONQUERORS CHAMPIONSHIP
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South Asia’s leading esports company NODWIN Gaming and the global leaders in gaming and esports, Riot Games, have joined forces to roll out the VALORANT Conquerors Championship as the qualifying tournament to the APAC Last Chance Qualifiers, which is a part of the 2021 VALORANT Champions Tour. Teams will compete in multiple sub-regional qualifiers, playoffs and grand finals for a prize pool of INR 25 Lacs (33,000 USD). The registrations for VCC have opened today, 15 June.

Registration open on: www.vcc.nodwingaming.com

Each sub-regional qualifier will have a set number of slots filled in through registrations followed by the online qualifying matches. Wildcard will feature all the runner up teams from the sub-regional qualifiers, who will play a double-elimination match series to earn a slot in the VCC Playoffs. A total of 8 teams will make their way to the playoffs. The 8 teams will undergo a Group Stage in the Playoffs with the top 2 teams from two groups making their way to the Grand Finals. The playoffs will take place from 19-22 August and the Grand Finals on 28 & 29 August.

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