Lionel Messi and Fan Token creators Socios have joined forces, uniting to build a more inclusive, exciting and rewarding future for fans across the world.
“Be more” is the slogan for Lionel Messi’s first campaign as Socios’ newly appointed Global Brand Ambassador.
Lionel Messi’s multi-year agreement with Socios will last for an initial period of 3 years.
As Global Brand Ambassador, Lionel Messi will promote Socios to his 400 million followers, inspiring fans around the world to come together and share their passion for their favourite teams by joining the most empowered and engaged community in sport. The four-time UEFA Champions League winner will appear in multiple educational and promotional campaigns, starting with a debut Socios brand campaign.
Lionel Messi said: “Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best.
“Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love.
“Socios exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios’ mission to create a more connected and rewarding future for fans around the world.”
Alexandre Dreyfus, CEO of Socios, said: “Once in a generation talents like Lionel Messi make the beautiful game extra special for fans.
“At Socios, what we are trying to do is ensure that fans, wherever they are in the world, feel that their support is valued, that it matters, that it is special.
“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.”
Pinnacle Solution agrees blockchain partnership with Azuro
Pinnacle Solution, the award-winning sports betting supplier, has agreed a pioneering data partnership with decentralised betting ecosystem Azuro.
The award-winning sports betting supplier will provide Azuro with its market-leading sports and esports prices, with the feed available to front-end operators connected to Azuro’s blockchain protocol.
The Azuro protocol, capable of deployment on multiple blockchains, facilitates interactions between independent data and liquidity providers, and operators. This network then delivers thousands of liquid betting markets to end users in a trustless manner with the clean UX expected from successful web 3.0 use cases.
As one of the Azuro protocol’s first data providers, Pinnacle Solution will be pivotal in delivering its benchmark pricing capabilities across global sporting events to users, with all activity on the front and back-end processed on-chain in a secure, seamless fashion.
Rohini Sardana, BD Director at Pinnacle Solution, said: “We’ve been advancing trading standards in sports betting for over two decades and always have an eye on technologies that will shape the future of our success and the wider industry.
“This partnership with Azuro is a prime example of how blockchain can take our sector forward. We’re excited to integrate our prices into the ecosystem and to deliver a multi-jurisdictional user base of decentralised bettors our world-class prices.”
Paruyr Shahbazyan, Azuro Protocol’s Core Contributor, commented: “As the first truly viable decentralised sports betting solution, it’s only right that we want the biggest names in sports betting to connect to Azuro. The partnership with Pinnacle gives us the best feed and prices out there, while keeping betting markets fully transparent, open, and trustless, which gives bettors the peace of mind that no intermediaries are controlling their funds.
“Pinnacle Solution’s data feeds will be a significant boost for the network of front-end operators connected to Azuro, as well as their users, and we can’t wait to kick off the partnership and push blockchain betting further into the mainstream.”
Azuro is available for providers and operators to utilise now, with Pinnacle Solution’s feed set to go live in the coming weeks.
Torque Squad ready for MotoGP debut
The Torque Squad, part of the Motorverse Corporation and subsidiary of Animoca Brands, is heading to MotoGP for the first time as it prepares for the MotoGP™ Monster Energy British Grand Prix this weekend.
It promises to be a huge weekend all round, with South African Brad Binder, MotoGP rider and Torque Squad Ambassador, taking centre stage at Silverstone. The 26-year-old is currently sixth in the standings with one podium achieved so far this season and will be hoping for more this weekend.
What’s more, a number of Torqies have secured their VIP experience at the MotoGP™ Monster Energy British Grand Prix via both REVV Motorsport Discord and Torque Squad Discord.
The lucky winners will get to experience the following:
- Paddock Tour on Saturday and Sunday
- Pit Lane Walk on Saturday and Sunday at scheduled times
- VIP Raffle Prize: MotoGP™ Official Merchandising / Pit Wall Experience
- Bike Simulator
- Expo-Show Bike
- MotoGP™ World Champions Trophy Photo Opportunity
- Meet & Greet/Q&A Session with MotoGP™ Championship riders
- VIP Shuttle Shopping Experience
This marks the latest step for Torque Squad and Animoca Brands as they build on a growing partnership with MotoGP™.
MotoGP™ also recently announced Animoca Brands as the title sponsor for MotoGP™ Gran Premio de Aragón and Australian Motorcycle Grand Prix.
Matt Solomon, Motorverse Co-Founder and CEO, said: “We’re incredibly excited to be getting involved in MotoGP. There is no brand more distinguished when it comes to motorcycle racing, and it’s great to see the Motorverse developing, whether it be racing on two wheels or four wheels.
“From our virtual world to the Silverstone circuit, our Torqies are in for an amazing experience this weekend as our NFTs continue to deliver true utility across multiple areas.”
Earlier this year Motorverse Corporation announced the launch of Torque Squad – a collection of 8,888 racing avatars NFTs called “Torqies”. Torqie NFTs are generated with individually styled details and intricate hand-drawn artwork to delight motorsport enthusiasts.
These Torqies will act as the entry point to the Motorverse ecosystem, which is partnered with the REVV Motorsport ecosystem and is adopting the REVV Token as its ecosystem utility token.
Additionally, various REVV ecosystem NFTs will be supported in several of the upcoming Motorverse experiences in both the real and virtual worlds of motorsport.
The Torque Squad project has also partnered with numerous top racers from across the world of motorsport, including Juan Pablo Montoya and his son Sebastian, Joey Logano and Rene Rast, as well as Binder.
Entropia Universe Collectibles Feature in Prelaunch for Enjin’s NFT.io Marketplace, With Over 250,000 Unique Visitors Accessing Platform
Enjin, the leading ecosystem for non-fungible tokens (NFTs), has teamed up with MindArk to launch the “Eggs of Entropia”, completing a technical test for NFT.io, the next-gen NFT marketplace. Based on the massively multiplayer online role-playing game (MMORPG), Entropia Universe, the Eggs are being sold in a series of auctions exclusively on NFT.io, with over 80,000 signups to the auction waiting list to date.
Entropia Universe, first released in 2003, is a science fiction-themed game famous for an in-game economy with unrivaled player ownership, and prominence for high-value digital items that predated the blockchain era. The “Eggs of Entropia” collectibles will hatch into a unique companion, with an opportunity to earn affiliate rewards.
Witek Radomski, Enjin’s CTO and Co-founder commented, “Entropia Universe has one of the most robust, real cash gaming economies and the ideal blueprint to incorporate blockchain-enabled assets into gameplay. The use of Enjin’s technology represents an important milestone for player-owned economies. One that sets the stage for intensely compelling gaming models. In this case, players with an Egg of Entropia from NFT.io will have access to a rare in-game sidekick and a chance at earning rewards.”
David Simmonds, Chairman of the Board of Directors at Entropia Universe, commented “Entropia Universe aims to enrich virtual gaming experiences by providing a multitude of paths for players to develop their avatar. The addition of Eggs of Entropia will expand on these opportunities for avatar development, letting the winners take ownership and have a tangible impact on the in-game economy. The integration of Enjin’s NFT.io marketplace is crucial to this feature, bringing Entropia into Web3 without sacrificing the user experience.”
An Entropia Universe account is required to deploy the Eggs of Entropia, with accounts available to set up here. Currently, the Eggs are available on the Ethereum network and will later be made compatible with Efinity, the energy-efficient Polkadot-based parachain. For further information on the auctions and to find out when the next auction in the series is taking place, please visit the official Entropia NFT.io drop website and Eggs of Entropia blog post.
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