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playR Partners with Mumbai Indians, Chennai Super Kings, Punjab Kings and Rajasthan Royals as their Exclusive Global Merchandise Partner for IPL 2023
The brand has shipped over 35,000 jerseys and 15,000 fan merchandise in just 30 days.
playR, the world’s leading sports and lifestyle brand, has partnered with four IPL teams as their exclusive global merchandise partner this year. The teams include Mumbai Indians, Chennai Super Kings, Punjab Kings and Rajasthan Royals.
This partnership has enabled fans across the globe to feel more connected to the game and the merchandise range includes apparel, accessories and lifestyle products for fans to show their loyalty to their chosen team. The brand has been making waves in the sports merchandise industry with its commitment to quality and customer satisfaction.
In the short span since the association, playR has already achieved significant milestones. The brand has shipped over 35,000 jerseys and 15,000 fan merchandise in just 30 days. This is a testament to the brand’s popularity and the trust that fans have in its products.
In addition to jerseys and fan merchandise, playR has also introduced cricket equipment for IPL Franchise, giving fans multiple touch points to connect with their favourite team.
“We are thrilled to be associated with some of the most popular IPL teams in the country,” the co-founder and Director for playR, Ravi Kukreja, said. “We believe that this collaboration will help us reach out to a wider audience and create more opportunities for fans to engage with the team and the sport. IPL has revolutionized an almost non-existent sports merchandise market in India and our goal is to provide fans with the best sports merchandise and equipment. We have a wide variety of merch ranging from mugs to sippers, shakers, yoga mats, clothes, neck pillows, etc. The idea is to make fan merchandise a part of people’s lifestyles.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourages them to express themselves. It currently retails in 250-plus retail stores and will soon touch 800 stores globally. It also retails from its dedicated e-commerce store as well as on multi-brand online stores. playR provides a wide range of products that include t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, etc. as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident and fearless by providing them with a unique and fashionable style.
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Spinomenal debuts Queen of the Amazon slot
Leading iGaming content provider Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers.
A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol. Her symbol can substitute for any other symbol on the reels, except for the Free Spins and Bonus symbols. Discovering five Wilds on a winning line will multiply the bet line by 2000.
Synced Reels, where two random reels on the screen mirror each other, are in play to potentially boost players’ chances of winning. Furthermore, with the Expanding Wild feature, wilds appearing on synced reels expand to fill the entire reel, unlocking even greater winning potential.
Players will be able to enter Free Spins when three Scattered Wilds appear. Before commencing the round, players face a choice in the gamble feature: collect the current free spins total or risk it for the opportunity to win as many as 50 free spins. During Free Spins, the entertainment goes on with Stacked Wilds where 1-3 stacked wilds are fixed on random reels for every spin.
The Bonus round will trigger with three or more Scattered Bonus treasure chest symbols. Players are tasked to uncover treasure chests to complete the multiplier metre on the left. Each segment is completed with five treasure chests to grow the multiplier, while a +1 spin symbol extends the feature.
Spinomenal CO-CEO, Omer Henya commented: “Queen of the Amazon is a powerful presence and this new game celebrates the ferocious female warrior. This slot is bursting with fun features and the bonus round promises huge returns for players.”
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Playson grants clown unlimited powers in Energy Joker: Hold and Win
Provider injects lively Energy Coins theme with mischievous joker
Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win.
With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.
The game’s Wild symbol, the joker, substitutes for all symbols on the reels, except Bonus and Collect icons. In the Multiplier feature, he returns once more, using newfound powers to upgrade cells in the Bonus Game to higher value wins. This feature sees coin, jackpot and collect symbols enhanced by random multipliers of x2, x3, x4, x5 or x10 within a cell.
If a Multiplier symbol lands in a cell that already has a multiplier, the previous amount will increase by the corresponding one. They remain on the reels and apply to respective cells when the Bonus Game ends.
Four in-play jackpots appear during the Bonus Game and trigger the corresponding amounts. On Bonus symbols, the Mini equals x25, Minor x50 and Major x150, while all 15 Bonus symbols landing on the reels triggers a Grand jackpot of x5,000 bets.
Another iconic feature of Playson’s titles is the Pile of Gold. Any Bonus or Collect symbols landing on the reels during the main game grant the chance to trigger it, then add Bonus, Collect or Multiplier symbols in quantity enough or more to activate the Bonus Game.
This unforgettable release demonstrates Playson’s deep awareness of its players’ tastes and combines its most successful games into one epic title.
Tamas Kusztos, CCO at Playson, said: “We have a well-established reputation for delivering high-energy slots with unrivalled graphics and animations. With Energy Joker: Hold and Win, we take this to a new level.
“The electrifying lightning, abundant coin imagery and iconic Joker offer a new level of gaming experience, while features such as in-play jackpots and Multipliers create the chance to achieve impressive wins.”
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Altenar releases trio of betting widgets to enhance customer engagement
Leading turnkey solution provider launches Bet Boost, Betting Insights and Bet Mentor tools
Altenar, the leading sportsbook and iGaming software supplier, has released three sportsbook widgets to enhance competitiveness and drive customer engagement.
Bet Boost, Betting Insights and Bet Mentor offer extra layers of insight for seasoned bettors and a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.
The Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on. Bet Mentor asks customers to specify how much they want to bet or how much they want to win. They can then click on suggestions based on historical data.
Bet Boost is a versatile tool that enables operators to promote specific events and enhance competitiveness particularly for popular championships. Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly.
Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.
“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”
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