eSports
Record-breaking participation in F1® Esports Series qualification as new campaign begins with Pro Exhibition
Following the huge success F1® Esports has had over the last year with the Virtual Grands Prix and 2020 F1® Esports Series, Formula 1® has announced over 494k people attempted to qualify for this year’s 2021 F1® Esports Series – an increase of 108% from 2020.
There were more ways to qualify than ever before for this year’s F1® Esports Series, as drivers contested for spots in the event across the F1® Esports Series Challengers, the DHL Time Trial, the China Championship and the inaugural Women’s Wildcard.
The 2021 season officially starts with the Pro Exhibition, an online combine that will see the 30 drivers who progressed from these four qualification routes showcase their talents in a series of in-game assessments, testing their abilities for the life-changing opportunity to be potentially selected by one of the ten F1® Esports teams for their Pro Championship rosters. While the participants continue to compete on the official F1® 2020 video game developed by Codemasters, the new Pro Championship season, which begins in the autumn, will see drivers battle it out on the hugely anticipated 2021 version of the game, the first since EA acquired the long-time developers of the title, which will be released on Friday 16 July.
Highlights from the Pro Exhibition, hosted by F1® Esports regulars, Tom Deacon, Matt Gallagher and Nic Hamilton, will feature exclusive interviews from Romain Grosjean, F2 driver Guanyu Zhou and W Series driver Jessica Hawkins, and will be broadcast from the Gfinity Arena in London at 19:00 BST on Thursday 27 May on the official Formula 1® YouTube, Facebook, Twitch, Huya (China) channels.
The Pro Exhibition kicks off the new era for the F1® Esports Series, with the Pro Championship, formerly known as the Pro Series, starting later this year. The F1® Esports Series is once again presented by Aramco, Global Energy Partner of F1®, who will remain Presenting Partner as part of an extended agreement following the success of last year’s F1® Esports Series, which achieved over 11m digital live views. DHL, a founding partner of the F1® Esports Series, has been renewed as Official Sponsor and will be a key part of the Pro Championship through the DHL Fastest Lap award and associated championship point, mirroring real world racing. Fanatec also continues to be a crucial partner to the F1® Esports Series, as it has been since 2018, and will supply hardware for all drivers in the Pro Championship once rosters are confirmed after the Pro Exhibition.
Julian Tan, Head of Digital Business Initiatives and Esports at Formula 1®, said:
“We’re delighted to see so many people enjoying and engaging with the F1 game, as The F1 Esports Series continues to shatter records, with nearly half a million qualifiers for this year’s campaign. We can’t wait to see the talent on show in the Pro Exhibition and look forward to the Pro Championship later in the year, which could be the most exciting yet! As ever, we are thankful for the continued support from our partners Aramco, DHL and Fanatec as we strive to make the F1 Esports Series bigger and better every year.”
Frank Sagnier, CEO at Codemasters, said:
“We continue to be overwhelmed and thrilled with the success of the F1 Esports Series. With more ways to qualify, as shown by the recent China Championship, our players are rising to the challenge in the hope of joining one of the 10 official F1 Esports teams. We’re incredibly proud to introduce the Women’s Wildcard, and we hope we will see a significant increase in women engaging with the F1 game at a grassroots level and challenging at the top of the leaderboard.”
John Clarke, CEO at Gfinity, said:
“The Pro Exhibition is yet another fantastic example of how Formula 1 continues to innovate and expand, uniting the different F1 Esports Series qualification events in a way that hasn’t been done before. Gfinity is proud to continue our work with Formula 1, utilising our tech IP and world-class production to deepen engagement with existing and younger F1 fans around the globe.”
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.
“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
eSports
IESF and ITTI Open Applications for Scholarships in Esports Management
The International Esports Federation (IESF) and the International Institute of Technology and Innovation (ITTI) are thrilled to announce the launch of the IESF x ITTI Scholarships, an initiative designed to empower the next generation of Esports leaders. This scholarship program brings together the industry’s best resources to select young talent ready to make their mark in Esports management and gaming.
Four scholarships are available for promising students who will join ITTI’s Master’s in Esports Management and Gaming program. This scholarship opportunity opens on November 4, 2024, and closes on November 20, 2024. The project is also part of IESF and Busan City’s World Esports R&D Center Program, supporting education and development in the Esports industry.
Scholarship Allocation:
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One student who is a Resident of Busan, aged 18 – 24.
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Three international students, aged 18-24.
How to Apply:
Open to applicants aged 18 to 24, the program invites candidates to submit a completed application form and an introduction video addressing specific questions about their goals, interests, and vision for Esports. With support from NASEF, IESF’s educational partner, the selection committee will evaluate each applicant’s creativity, dedication to Esports, and unique ideas to shape the industry.
Applicants can access the Application Form and should complete both the form and video submission by the deadline.
The IESF x ITTI Scholarships offer a great path into Esports management, and recipients will gain access to ITTI’s advanced curriculum designed to equip students for impactful roles in Esports. We invite all eligible young enthusiasts to apply and join this exciting journey with us. Let’s help shape the future of Esports!
eSports
SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024
1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.
Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.
We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”
The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.
The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
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