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Relax Gaming boosts Romania reach with MaxBet.ro deal

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Relax Gaming boosts Romania reach with MaxBet.ro deal
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Relax Gaming, the iGaming aggregator and supplier of unique content, has reached an agreement to provide its catalogue to leading Romanian operator brand MaxBet.ro, bolstering its presence in the fast-growing market.

Under the agreement, the operator will be making the most of Relax’s entire suite of high-quality and varied proprietary titles, including Temple Tumble, Snake Arena, and Money Train 2.

As one of the first suppliers to earn accreditation in 2016 via the ONJN (Romania’s gambling authority), the deal marks further expansion into the market for Relax, following several partnerships with some of the market’s leading operators.

The latest in a string of European deals signed by Relax, the deal is testament to the company’s ambition to further boost its industry-leading reach with its games, as well as further positioning itself as the ‘go-to’ aggregator for major operators in the industry.

Daniel Eskola, Relax Gaming CCO, said: “With MaxBet.ro’s strong reputation and reach in Romania, this partnership significantly raises our profile among players there and further reinforces our footprint in an important European market.

“Our games provide a high level of quality and variety to suit different player preferences, meeting MaxBet.ro’s requirements for gaming content that appeals to a diverse range of customer profiles. I’m sure their players are going to enjoy them hugely.”

Victor Rusinov, CEO at Maxbet.ro, said: “Creating a highly entertaining experience for MaxBet.ro customers is the main goal of our company. We are thrilled to have added the multi-awarded ‘Provider of the Year’ to our portfolio.

“I’m sure our players will be excited to have the iconic hit game Money Train 2, available on our site, alongside all the other stunning titles from Relax Gaming. We truly believe that this partnership will be based on quality and professionalism.”

Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.

Eastern Europe

Red Tiger signs exclusive deal with Superbet Romania

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Red Tiger signs exclusive deal with Superbet Romania
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Leading Romanian operator Superbet is to go live with the full catalogue of slots and jackpot solutions from casino game and software developer Red Tiger.

As a result of the agreement, Superbet’s online players will soon be able to enjoy such player favourites as Dynamite Riches Megaways™, Gonzo’s Quest Megaways™, Primate King and Mystery Reels. Superbet will also have access to Red Tiger’s hourly jackpots, which are popular with operators as commercially successful player acquisition and retention tools. As part of the deal, Superbet will have exclusive market access to Red Tiger products in Romania for an initial two-month period.

Superbet is the largest omni-channel sports betting and gaming operator in Romania. It has offices in the UK, Poland, Austria, Croatia, Serbia, Cyprus and Malta and a team of more than 4,000 people. In 2019 the company received a €175m strategic investment from Blackstone Group to help grow its market-leading position in Romania and pursue expansion opportunities in Central Eastern Europe and globally.

James Jones, Head of Business Development at Evolution, said: “We are delighted to have entered into this new partnership with Superbet. We very much look forward to serving Superbet and entertaining their customers with highly entertaining slots content and providing our industry leading jackpot mechanics too.”

Joe Legge, Director of Gaming at Superbet, said: “Superbet continues to invest in world-class online and multi-channel operations that deliver excitement and choice to our players. To our high-quality shops we added a state-of-the-art online sports betting platform. With Online Casino we are now adding the exceptional Red Tiger slots portfolio to further enrich and differentiate the user experience.”

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Eastern Europe

Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding

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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding
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The company’s two acquisitions are one of the world’s top 10 largest online poker rooms and a performance marketing holding.

Parimatch Tech, an international company that develops the Parimatch brand and provides tech and marketing solutions for the entertainment industry worldwide, has secured the M&A deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch. The deal offers mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.

PokerMatch is the value-added product, a leader of the online poker industry in Ukraine, and one of the world’s top 10 largest iGaming companies encompassing poker, casino, and board games. The acquisition will enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

mr.fish acquisition will further strengthen Parimatch Tech’s MarTech expertise, considering that the holding is one of Eastern Europe’s leaders focusing on a wide range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. The company is home to multiple business units:

Digital Chain, an international marketing agency with deep expertise and extensive experience in iGaming, gambling, and sports betting.

Vadideo, an international CPM advertising network.

Papa Karlo, an international CPA network with deep expertise in affiliate marketing

NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses.

Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

 

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, said Ruslan Bangert, PokerMatch CEO.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, said Yuri Titkov, mr.fish CEO.

 

The financial details of the deals are not disclosed.

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Eastern Europe

NOVOMATIC portfolio excelled at Gaming Industry Expo in Kiev

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NOVOMATIC portfolio excelled at Gaming Industry Expo in Kiev
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From November 24-26, NOVOMATIC AG and its local subsidiary HTL Ukraine LLC participated at the autumn edition of the Gaming Industry Expo in Kiev with a leading product portfolio that comprises premium hardware, content and systems for the discerning operators of the region.

The leading Ukrainian B2B industry event was organized in full compliance with the local COVID safeguarding regulations and presented a safe forum for the local industry to catch up on the latest market-specific offers.

The NOVOMATIC booth welcomed show visitors to a colourful array of casino gaming highlights, powerful casino management systems and solutions as well as an Online gaming portfolio that perfectly complements the land-based offer. At the centre of the attention were the two topical Linked Progressive packages that each comprise cabinets, jackpot sign, spacers and end-of-banks in a limited BLACK EDITION offer. The CASH CONNECTION™ Edition 2 in combination with the PANTHERA™ 2.27 cabinet and the IMPERA Link™ featured in the OPTIMUS™ 2.27 are an excellent deal for operators and an attractive highlight for their guests. Both packages were very well received at the show.

The NOVOMATIC Reel Tournament is a popular add-on for promotional tournaments and an excellent tool to increase player engagement. A great number of NOVOMATIC multi-game editions are compatible with this feature, which was staged live at the show to demonstrate how operators can create extra excitement on the casino floor with a live slots tournament.

Another highlight for discerning operators was presented by the NBS team: The NBS casino management system comprises a broad range of functionalities for modern casino management and biometrically based access management that allow operators to streamline their processes, increase operational security in full compliance with the regulatory requirements and maximize the convenience for their guests.

For the online segment, Greentube presented its comprehensive portfolio of premium content comprising NOVOMATIC classics as well as top-performing proprietary titles.

Vytautas Janulynas, General Director HTL Ukraine LLC, said: “Due to the process sequence of the official licensing stages, the market in Ukraine is currently in a phase of steady growth. Based on our past and recent experience, we see excellent potential for the further development of this market. The past months since the reopening of the Ukrainian market and the feedback gained from our customers and partners confirm that our products and solutions are right on target, providing a fast ROI with an excellent and reliable performance.”

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