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Onionsack expands across Europe with RaceBets

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Irish natural language betting platform to integrate with Betsson brands in Germany and Kenya 

·      Irish tech trailblazer inks new deal for natural-language processing platform

·      Customers bet more frequently via Onionsack platform

·      Germany move is part of wider deal with Betsson

Betting by sending simple messages in natural language is a proven winner in France, UK & Ireland. And now Germany is ready for a taste. Onionsack has inked a deal with the Swedish powerhouse operator Betsson, to integrate their betting service into RaceBets in Germany. Following this, the next step of the plan is to roll out the service into another one of Betsson’s global stable of brands in Kenya.

The only platform to understand and process bets written or spoken in a natural language, Onionsack lets a customer bet by sending a message using their preferred channel, it provides the fastest way for customers to place a bet.

And it’s not just the fastest way to make a bet. Customers who use this method place bets more frequently. A striking example is in France where Onionsack’s collaboration with the PMU sees punters place 160 bets each per month – a higher number than through any of their other channels. It’s no surprise that Onionsack has become one of PMU’s most trusted technology partners, this month announcing an extended three-year deal worth around €150m in stakes annually to the French horse racing authority. Close to 1.5m bets are placed through the platform each month.

Horse racing is a key acquisition and retention tool in many European markets, a market totalling an estimated 3.5bn, and this fuelled Betsson’s acquisition of RaceBets back in late 2016. The leading horse racing bookmaker in Germany since 2007, RaceBets holds licences in Ireland, Malta and Germany, and offers betting options on more than 250,000 races each year.

Onionsack’s CEO Jonathan Power says: “Onionsack’s peerless natural-language processing technology is a perfect partner for RaceBets’ world-class horse racing product, which is already powering engagement across Betsson’s core brands.”

Alexander Haig, Managing Director, RaceBets says: “Onionsack’s unique tools connect with all types of bettor, from the seasoned expert to the comparative novice, and aid RaceBets’s endeavours to increase the mediums and channels through which our customers can choose to bet.”

Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.

Africa

CSA Appoints IMG ARENA as Official Data Supplier and Betting Live Streaming Partner

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Cricket South Africa (CSA) announced IMG ARENA, OpenBet’s sports data and streaming products arm, as its exclusive official Cricket South Africa Data Supplier and Betting Live Streaming Partner.

IMG ARENA, in partnership with CricViz, will collect detailed data, both live and in-venue, for CSA’s domestic and international matches spanning a wide array of competitions, from bilateral series to domestic leagues.

Data for international matches will be gathered across Men’s and Women’s Test, ODI, and T20I formats, while domestic matches will see data collection for Men’s 4-day, 50 Over and T20, as well as the Women’s 50 Over and T20 formats. The data will then be distributed by IMG ARENA to more than 460 regulated sportsbook operators worldwide. IMG ARENA will also distribute live streams of CSA matches to the global betting industry.

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, said: “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

CSA Chief Executive Officer, Pholetsi Moseki, said: “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”

The deal further diversifies IMG ARENA’s portfolio of data and streaming rights, adding CSA to its breadth of sports properties including soccer, tennis, golf, basketball, mixed martial arts and more.

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Africa

Booming Games Enters South African Market in Partnership with Intelligent Gaming

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Booming Games, a leading slot provider, is extremely pleased to announce the launch of their highly immersive games for the South Africa online gaming market.

The South African online gaming market is renowned as one of the world’s most exciting emerging regulated markets. Booming Games, in collaboration with Intelligent Gaming South Africa, has successfully completed localization testing and certification. The company extends its gratitude to Intelligent Gaming for their dedicated efforts in helping achieve this milestone. With this accomplishment, Booming Games eagerly anticipates distributing its innovative and engaging games across the entire Intelligent Gaming network.

Solomon Godwin, Head of Africa at Booming Games, said: “South Africa is key to our development goals, so it’s exciting to get on board with a partner such as Intelligent Gaming. Their insight and experience in South Africa are essential, and we’re thoroughly looking forward to working with them”.

Marc Plaxton Harrison, Managing Director at Intelligent Gaming, said: “It’s such an exciting suite of games, and our network is very excited about the launch. In the coming weeks, our network of over 30 popular operators will be able to offer fantastic games like Buffalo Hold and Win, Burning Classics Go Wild, Gold Gold Gold, TNT Bonanza, Cash Pig and Flaming Chilies”.

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Africa

Springbok Casino Showcases Winter Survival Strategies of South Africa’s Wildlife in ‘Mzansi’s Winter Wonders’ Feature

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Springbok Casino Showcases Winter Survival Strategies of South Africa’s Wildlife in ‘Mzansi’s Winter Wonders’ Feature
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This July, Springbok Casino invites all players to celebrate ‘Mzansi’s Winter Wonders’, a tribute to South Africa’s incredible wildlife and their unique adaptations to the winter season. From gentle elephants to resilient rhinos, these stories highlight the incredible behaviors and survival strategies of ten animals during the colder months.

Lion dads are the epitome of relaxation, often sleeping up to 20 hours a day. However, when danger threatens their pride, these seemingly lazy kings become fierce protectors. During the colder months, they rely on strong family bonds within the pride, while lionesses take advantage of the longer winter nights to stalk their prey more effectively.

With the vegetation thinning out, Elephants rely on their excellent memory and social knowledge to locate resources.

African Penguins are resilient birds who rely on their dense feathers to keep warm as they swim in the chilly waters hunting for fish.

Relying on their strong sense of smell, Rhinos spend the winter months locating the last remnants of edible plants and can often be seen visiting waterholes more frequently, ensuring they stay hydrated.

With less foliage, spotting prey becomes easier, and Eagles take full advantage with their keen eyesight. Eagle pairs use the winter to strengthen their bonds and are often seen soaring together and performing aerial displays.

Meerkats will dig deeper and more complex burrows to avoid the chill. Their intricate tunnel systems provide warmth and safety, allowing them to huddle together during cold nights.

The feature also highlights how Black-backed Jackals, kudus, Vervet Monkeys, and Baboons alter their foraging patterns and habits during the winter months.

To honour South Africa’s resilient wildlife, for the month of July, Springbok Casino is offering players 25 free spins on its new Cosmic Crusade slot.

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