Irish natural language betting platform to integrate with Betsson brands in Germany and Kenya
· Irish tech trailblazer inks new deal for natural-language processing platform
· Customers bet more frequently via Onionsack platform
· Germany move is part of wider deal with Betsson
Betting by sending simple messages in natural language is a proven winner in France, UK & Ireland. And now Germany is ready for a taste. Onionsack has inked a deal with the Swedish powerhouse operator Betsson, to integrate their betting service into RaceBets in Germany. Following this, the next step of the plan is to roll out the service into another one of Betsson’s global stable of brands in Kenya.
The only platform to understand and process bets written or spoken in a natural language, Onionsack lets a customer bet by sending a message using their preferred channel, it provides the fastest way for customers to place a bet.
And it’s not just the fastest way to make a bet. Customers who use this method place bets more frequently. A striking example is in France where Onionsack’s collaboration with the PMU sees punters place 160 bets each per month – a higher number than through any of their other channels. It’s no surprise that Onionsack has become one of PMU’s most trusted technology partners, this month announcing an extended three-year deal worth around €150m in stakes annually to the French horse racing authority. Close to 1.5m bets are placed through the platform each month.
Horse racing is a key acquisition and retention tool in many European markets, a market totalling an estimated €3.5bn, and this fuelled Betsson’s acquisition of RaceBets back in late 2016. The leading horse racing bookmaker in Germany since 2007, RaceBets holds licences in Ireland, Malta and Germany, and offers betting options on more than 250,000 races each year.
Onionsack’s CEO Jonathan Power says: “Onionsack’s peerless natural-language processing technology is a perfect partner for RaceBets’ world-class horse racing product, which is already powering engagement across Betsson’s core brands.”
Alexander Haig, Managing Director, RaceBets says: “Onionsack’s unique tools connect with all types of bettor, from the seasoned expert to the comparative novice, and aid RaceBets’s endeavours to increase the mediums and channels through which our customers can choose to bet.”
Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.
Entain Launches Bwin in Zambia
Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.
“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.
bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.
Superlotto Games boosts pan-African reach with GOAT Interactive
Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.
This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.
Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.
One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.
Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.
This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.
Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.
“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”
Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.
“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”
Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.
PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING
The provider grows its presence in South Africa with World Sports Betting
Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in South Africa through its latest partnership with World Sports Betting.
This latest agreement encompasses an array of Pragmatic Play verticals that will be delivered simultaneously including its award-winning slot titles. This comprises recent hits such as Striking Hot 5™ and Happy Hooves™ along with long-standing player favourites such as Sweet Bonanza™.
Additionally, Live Casino titles will be available to World Sports Betting, including classics such as Roulette and Blackjack, along with the highly innovative Boom City™
Other RNG products will also be included in the agreement, including Pragmatic Play’s Scratchcards containing the popular Wolf Gold Scratchcard™ and Queen of Gold Scratchcard™ games.
This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region, generating new leads that empower operators to gain traction.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “South Africa and the wider African market provides an opportunity for additional growth that we are keen to continue exploring.
“We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base simultaneously through this agreement. We are very excited to see the reception our content receive from players.”
Warren Tannous, Chief Executive Officer at World Sports Betting, said: “World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.”
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