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Onionsack expands across Europe with RaceBets

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Irish natural language betting platform to integrate with Betsson brands in Germany and Kenya 

·      Irish tech trailblazer inks new deal for natural-language processing platform

·      Customers bet more frequently via Onionsack platform

·      Germany move is part of wider deal with Betsson

Betting by sending simple messages in natural language is a proven winner in France, UK & Ireland. And now Germany is ready for a taste. Onionsack has inked a deal with the Swedish powerhouse operator Betsson, to integrate their betting service into RaceBets in Germany. Following this, the next step of the plan is to roll out the service into another one of Betsson’s global stable of brands in Kenya.

The only platform to understand and process bets written or spoken in a natural language, Onionsack lets a customer bet by sending a message using their preferred channel, it provides the fastest way for customers to place a bet.

And it’s not just the fastest way to make a bet. Customers who use this method place bets more frequently. A striking example is in France where Onionsack’s collaboration with the PMU sees punters place 160 bets each per month – a higher number than through any of their other channels. It’s no surprise that Onionsack has become one of PMU’s most trusted technology partners, this month announcing an extended three-year deal worth around €150m in stakes annually to the French horse racing authority. Close to 1.5m bets are placed through the platform each month.

Horse racing is a key acquisition and retention tool in many European markets, a market totalling an estimated 3.5bn, and this fuelled Betsson’s acquisition of RaceBets back in late 2016. The leading horse racing bookmaker in Germany since 2007, RaceBets holds licences in Ireland, Malta and Germany, and offers betting options on more than 250,000 races each year.

Onionsack’s CEO Jonathan Power says: “Onionsack’s peerless natural-language processing technology is a perfect partner for RaceBets’ world-class horse racing product, which is already powering engagement across Betsson’s core brands.”

Alexander Haig, Managing Director, RaceBets says: “Onionsack’s unique tools connect with all types of bettor, from the seasoned expert to the comparative novice, and aid RaceBets’s endeavours to increase the mediums and channels through which our customers can choose to bet.”

Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.

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Nolimit City Celebrates South Africa Debut

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Nolimit City Celebrates South Africa Debut!
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Nolimit City, the innovative slot developer known for its boundary-pushing games, announced its official entry into the South African market. This strategic move strengthens Nolimit City’s global footprint and brings its unique entertainment brand to a vibrant new audience.

The South African launch, made possible through Evolution’s One Stop Shop integration platform, enables local players to enjoy Nolimit City’s most popular titles, promising a high-standard experience for South African players. These include San Quentin xWays, Deadwood xNudge and Fire In The Hole xBomb amongst an ever-growing array of fantastic titles.

This announcement comes off the heels of their recent entry into Switzerland earlier this month and sets the tone for the rest of the year, with the provider eyeing further expansion in new markets throughout 2024, and beyond.

Malcolm Mizzi, Commercial Director at Nolimit City, said: “We’re thrilled to bring the adrenaline-fueled excitement of Nolimit City games to South African players. This marks a major milestone in our worldwide expansion, and we’re committed to delivering the best possible gaming experience to this dynamic market.”

Dean Finder, Chief Executive Officer at Evolution Services SA, said: “South African players, get ready for the exhilarating world of Nolimit City games! Their arrival is a game-changer in our market, and we’re dedicated to providing a top-notch, action-packed slot experience Nolimit is famous for.”

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NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops

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NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops
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NSoft, a leading software solutions provider for the betting and gaming industry, is thrilled to announce the launch of its innovative Crash Cash games in Admiral Bet retail betting shops across Uganda.

This groundbreaking move marks a significant milestone in NSoft’s strategic expansion into the African market, particularly in the realm of retail crash games, in partnership with the esteemed Admiral Bet brand.

By transitioning this popular online gaming concept to the retail environment, NSoft is set to revitalize the retail betting sector, which has faced challenges such as limited space and outdated equipment, hindering its ability to offer fresh gaming experiences.

NSoft is redefining the retail betting landscape with the introduction of Crash Cash. Unlike anything currently available in retail betting, Crash Cash is designed to disrupt and innovate with its state-of-the-art infrastructure, providing a seamless, visually engaging experience for players.

The game is enhanced by NSoft’s proprietary Boost Gamification System, offering unique features that set it apart in a competitive market.

Crash Cash’s simplicity and accessibility are key to its appeal. The game’s straightforward mechanics ensure that it is easily understandable and enjoyable for players of all experience levels, making it a perfect fit for the fast-paced retail environment where engaging and quick-to-learn games are highly valued.

With this innovative offering, NSoft is not only aiming to captivate players but also to establish a new benchmark in retail gaming experiences.

The company’s deep understanding of the retail gaming market, combined with its commitment to innovation, positions Crash Cash as a game-changer that will attract new customers and redefine what is possible in retail betting.

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Africa

1Stop Translations Partners with Suss Ads

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1Stop Translations has entered into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider. The partnership aims to offer iGaming companies entering the African markets a seamless entry into the continent.

This partnership will integrate the expertise of 1Stop Translations in the field of translations and international digital marketing with that of Suss Ads.

Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, said: “We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the ​​best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”

Dennis Maina, Managing Partner at Suss Ads, said: “We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”

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