Connect with us
SoftSwiss
Playson

Australia

Exclusive Q & A with Marc Edwards, CEO of ORDER  

Niji Narayan

Published

on

Exclusive Q & A with Marc Edwards, CEO of ORDER  
Reading Time: 3 minutes

 

Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?

A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.

Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?

A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.

Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?

A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.

Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?

A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.

Q. Could you talk about the new diversification initiatives that are in pipeline?

A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.

Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?

A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.

 

 

Australia

Crown Melbourne Casino to Remain Closed

Niji Narayan

Published

on

Crown Melbourne Casino to Remain Closed
Reading Time: < 1 minute

 

Crown Resorts is reopening its hotel and food & beverage facilities at Crown Melbourne on June 11 (today), but its casino will remain closed until further notice.

The announcement comes in accordance with temporary restrictions imposed by the Victorian Government, and arrives two weeks after the venue was required to suspend the majority of its activities as Melbourne went into another Covid-19 lockdown.

Victoria entered an initial week-long lockdown on May 27 due to a rise in cases, but this was extended by another week as further cases were confirmed.

“Crown Melbourne will continue to financially support staff who remain stood down, including the majority of gaming operational staff, by paying an additional discretionary payment. This includes eligible casual staff,” a statement from Crown read.

“Crown Melbourne will continue to work closely with the Government and health authorities in Victoria and will respond to measures taken in relation to Covid-19.”

Continue Reading

Australia

LICENSED VENUE OPERATION TO ENSURE COVID & ALCOHOL SAFETY ON THE SLOPES

George Miller

Published

on

LICENSED VENUE OPERATION TO ENSURE COVID & ALCOHOL SAFETY ON THE SLOPES
Reading Time: 2 minutes

 

Liquor & Gaming inspectors will be visiting licensed venues at the snow this long weekend to ensure they have proper measures in place for COVID safety and responsible service of alcohol.
Liquor & Gaming Director of Compliance Darren Duke said venues in the snowy region are preparing for an influx of skiers and boarders and must ensure patron safety.
“The mountains are already blanketed with snow and, with the official ski season launch this long-weekend, we are ensuring all on-snow licensed venues know their responsibilities when it comes to COVID and alcohol safety,” Mr Duke said.
“Liquor & Gaming inspectors will be visiting 22 on-snow hotels, motels and bars this weekend, with a focus on ensuring patrons sign-in with the Service NSW QR Code and adhere to social distancing requirements.
“At this stage of the pandemic there is simply no excuse for not complying with the check-in requirements. Businesses must be vigilant as this data will be vital in contact tracing if NSW experiences an outbreak like Victoria.
“Inspections relating to the responsible service of alcohol and responsible conduct of gambling accreditation, along with general compliance audits will be conducted making sure venues have a good understanding of their responsibilities.
“The Snowy Mountains Liquor Accord, which includes 40 representatives from venues, police, Liquor & Gaming NSW and stakeholders, also met earlier this month to ensure a coordinated effort promoting a safe and successful ski season.
“The annual snow season provides great economic benefits for the local community and Liquor & Gaming inspectors will be visiting again throughout the season. It’s in everyone’s best interests for all venues to ensure patron safety.”
Liquor & Gaming NSW inspectors will conduct targeted operations in Jindabyne, Thedbo and Perisher to check venues are complying with legislative requirements relating to:
  • COVID QR Code sign in,
  • Patron behaviour and intoxication levels,
  • Undesirable liquor promotions and activities,
  • Compliance with licence conditions,
  • Responsible service of alcohol and responsible conduct of gambling accreditation, and
  • Prevention of alcohol sales to minors.
Continue Reading

Australia

Cloud Gaming Platform Antstream Arcade Launches in Australia

George Miller

Published

on

Cloud Gaming Platform Antstream Arcade Launches in Australia
Reading Time: 2 minutes

 

Leading global retro games company Antstream Arcade has today announced its launch into Australia, following significant growth in both the UK and US markets.

Making its library of over 1000 iconic video games available to play for free through its video game streaming platform, players in Australia will be able to play classics titles like Space Invaders, Asteroids and Mortal Kombat over any 3G, 4G, 5G, wired or Wifi connection. They will also be able to swap between any game on almost any device they choose, from TVs, laptops, desktops, tablets and mobile phones, with no need to download games to their device thanks to Antstream Arcade’s streaming infrastructure.

This launch coincides with the Australian launch of the Atari VCS, Atari’s modern video computer system that blends the best of PCs and consoles. Antstream Arcade will come preloaded on the console, providing Australian Atari users with an expansive retro gaming experience. Antstream Arcade will also provide something new for players, with many games on its platform featuring challenge modes, tournaments and international leaderboards, giving retro gamers old and new a modern social aspect to classic games.

Steve Cottam, CEO of Antstream said: “Australia is a country underserved by the emerging cloud gaming market. We aim to change that by giving Australian gamers the chance to enjoy over 1000 iconic games for free thanks to our cloud gaming platform. Antstream is the first truly device agnostic game streaming service in the world, and the first to offer its library of games to players for free via an ad-funded model and premium ad-free subscription service – allowing us to bring our library of classics and forgotten gems to the widest audience possible.”

Antstream Arcade’s library features games from over 55 publishing partners across the games industry, including the likes of Bandai Namco, Taito, Disney/LucasArts, Atari and Warner media to name a few. Combined, this makes Antstream Arcade’s library the world’s largest collection of iconic retro games in the world. With playable titles ranging from definitive classics to obscure curios, Antstream Arcade represents the only way that players are able to officially access the games of the past while supporting the game’s original creators and rights holders.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.