Affilka by SoftSwiss is excited to announce the launch of its new project with CatCasino. CatCasino, a turnkey brand on a third-party casino platform, launches its affiliate program CatAffs with the SoftSwiss Affiliate Solution, arranging collaboration between top B2B companies within the gambling industry.
Affilka continues rapidly extending its client portfolio as it has very recently inked deals with ProperSix Casino and ArenaBet.
CatAffs is a mono-brand affiliate program for CatCasino, which will be powered by Affilka by SoftSwiss. By running its affiliate program on Affilka’s platform, CatCasino will be able to provide an advanced commission constructor (CPA, Rev Share, Hybrid), automated billing and in-depth information on affiliate earnings, as well as rich and transparent reporting capabilities united all in one affiliate program.
CatAffs by CatCasino will mainly focus on Canada, New Zealand, Scandinavia, Eastern Europe and Russia.
Moreover, CatAffs has implemented a mass payments system: Skrill, Neteller, WebMoney, ecoPayz, Capitalist, 5 cryptocurrencies and bank wire transfers.
One of its important advantages is tracking promo codes. The affiliate receives an individual code word, which already contains a referral link.
Besides, there is an integration with PowerBI and the ability to do internal marketing research for top affiliates.
This is a turnkey project so that the project team has added lots of additional services: its own billing platform, a separate service for customer verification, CRM, redirector, email software, and SMS notifications. The project design looks more like a trendy mobile application than a casino: bright color elements on a white background and a catchy logo stylized as a cat nose.
Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka, said: “And there comes another success for Affilka! We’re extremely happy to be starting off this summer with our new partners, CatCasino, launching a brand-new CatAffs affiliate program, which is great both design and functionality-wise. This project with CatCasino will help to further establish Affilka on the market, as well as speed up our expansion plans as an all-in-one secure and reliable affiliate tracking solution. We’re looking forward to long and fruitful cooperation!”
CatCasino CEO, Katja Nordstrand, shared her view:
“I got used to working with proprietary affiliate software, which has been supplemented over the course of eight years and when the “Can it be done like this?” request from affiliates came up, it was enough to set a competent technical specification.
When we started looking for software on the market, we realized how many companies were stuck in the past: lots of them didn’t even have postbacks, not to speak of detailed statistics for partners. We made a scorecard and evaluated more than a dozen platforms. We had long conversations with the finalists, asked them tricky questions, and came to the conclusion that Affilka is the most modern and flexible solution for now. Of course, we integrate additional services, for example, a separate payment gateway, extended analytics, to make the user experience even more convenient and our affiliates could earn more. We are looking forward to the start.”
Official release of the project is planned for June 15, but the clients can already contact the affiliate managers to get early access to the beta release.
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
Casino advantages are strong internal marketing and retention: its own multilingual support 24/7, VIP and AWOL managers, CRM system and proactive communication with players. Platform has high-tech tournaments and bonus modules. Casino can hold any type of tournaments: open tournaments for everyone, closed tournaments for VIP players or special tournaments by invites from the affiliates. Flexible bonus module allows to set offers for cohorts of players depending on their gaming activity: set a wager, bonus types, minimal deposits, geo restrictions, cash or free spins. Casino gives a wide selection of 2000+ slots to choose from 18 providers. Loyalty program at the start offers a welcome bonus up to 100% for the first 5 deposits + 150 free spins; random promos, cashbacks and reload bonuses.
Gaming Innovation Group completes acquisition of AskGamblers
Gaming Innovation Group Inc. (“GiG”) signed an agreement to acquire the casino affiliate websites Askgamblers, Johnslots, Newcasinos and several smaller domains from Catena Media Plc., ref. announcement from GiG on 15 December 2022. GiG has today completed the acquisition and will consolidate these assets as from today.
GiG Media is eagerly anticipating the operational and commercial opportunities of the well regarded affiliate website AskGamblers, now that the transaction has closed. Management is focused on elevating the performance of this asset and has a clear strategy in place to implement GiG Media’s innovative technical SEO and marketing technology, along with Askgamblers’ extensive knowledge. GiG aims to drive substantial growth and maximize profitability through renewed focus on the Askgamblers domain, with the goal of increasing revenue and EBITDA in the near future.
Richard Brown, CEO of GiG said: “We are thrilled to add another top casino affiliate site to our portfolio, and believe it holds immense growth potential. The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.”
The transaction is carried out through a share purchase by Innovation Labs Limited (GiG Subsidiary) of the totality of the issued shares of Catena Publishing Limited and Catena Media doo Beograd. The consideration (on a cash free and debt free basis) is €45,000,000, of which €20,000,000 is paid today with the remaining balance to be paid in two installments on 31 January 2024 (€10 million) and 31 January 2025 (€15 million).
First Look Games and Bragg Gaming join forces
Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers
The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.
Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.
The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.
As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.
Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.
First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.
Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.
Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
Slots Temple Launches Real-Money Slots Tournaments
Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK
Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.
Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.
There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.
The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.
Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.
“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.
Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.
Yggdrasil and Reel Life Games set to charm players in new launch Power of Love
Love is in the air for Spinomenal!
PRAGMATIC PLAY OFFERS A TASTE OF PARADISE IN CLUB TROPICANA™
Blueprint Gaming lights up a classic in 7’s Deluxe Fire Wheel Jackpot King
Tekkorp Capital Continues Expansion; Former CFO of William Hill US Bolsters Team
Kambi launches Bet Builder cash out and in-game ahead of Super Bowl LVII
Greentube-owned StarGames obtains German licence
At ICE London, Feb 8, 2023, the ICE Landmark Awards honours nanocosmos for its contribution to the iGaming sector
Norsk Rikstoto upgrades player protection with latest version of mentor
Superbet Group announces a strategic partnership with OKTO to provide omnichannel digital payment experiences
Exclusive Q&A w/ Stuart McCarthy, Head of Product & Program at Yggdrasil
Fasttoken Public Sale to Start on January 18
Exclusive interview w/ Henry McLean, Co-founder, Commercial & Marketing Director 4ThePlayer about First Look Games
MGA Games launches into the conquest of Africa
Game Development World Championship announces The Brainwave Award!
Betcris to participate in ICE London in February
Interviews6 days ago
How level five AI can help operators superscale efficiency and profitability in 2023
Conferences in Europe6 days ago
Casino Slots & Product Focus: Technical Talks Take Centre Stage at CasinoBeats Summit
Latest News6 days ago
2022 Football World Cup and sports betting: the ANJ presents the results of the competition
Compliance Updates6 days ago
MGA Issues Public Consultation Regarding the Proposed Authorised Application Managers Regulations and Policy Document
Africa6 days ago
SIS and Kiron Interactive strike deal for new Numbers channel in Africa
Latest News6 days ago
Week 5/2023 slot games releases
Latest News7 days ago
Gordon Moody endorse Gambling Business Group’s Responsible Gambling Charter ahead of launch at ICE London
eSports6 days ago
Red Bull Solo Q Kicks-Off This February, bringing the best duelists to London with Epic LAN Final In London, May 18-19th!