Latest News
Total Performance Data prepares for major rollout with PA partnership

Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
Latest News
Groove take it to the edge with Arrow’s Edge deal

Rebranded iGaming casino platform provider and aggregator Groove is back in the news with another partnership, this time around with game developer Arrow’s Edge.
Arrow’s Edge is an innovative online game developer with a 10-year track-record, providing a comprehensive range of gripping casino games including counterculture hit Back to the 60s, Formula Fortunes, Wizards Jackpot, Monster Blowout, Ocean Life, Chase the Cheddar, Yakuza Slots, Chef Wars, The Winning Dead, Ibiza, Aruban Nights, Panda Planet, and the American football themed 4th and Goal, amongst a cache of over 60 slots.
In addition to slots, Arrow’s Edge also produces a series of table games and video poker games. Through Groove’s aggregator, GroovePlay, operators can access powerful marketing tools on a local or global level, and implement tournaments available from Arrow’s Edge. These can involve numerous levels of customisation, including varying entry fees, structures, prize pools, and games.
The games in tournament format come loaded with bonus rounds and animations, and on top of it all, there are dazzling leaderboards which help ramp up the excitement.
Another easy-to-access GroovePlay marketing feature revolves around the jackpots including Mini Jackpot, Video Poker Jackpot or Mega Jackpot; each of which delivers added value to both casinos and players.
Following a brand refresh and outings with the new brand at iGB Live and SBC Barcelona, aggregator and platform Groove attended SiGMA Europe in November, showcasing Groove’s popular portfolio of world-class content and sports-betting that now includes Arrow’s Edge.
Groove’s recent rebrand gives the company a new look and a new website has been launched at www.groovetech.com with the game portfolio now featuring over 15,000 games, adding well over 100 new games monthly from a dynamic stable of over 100 leading content partners, which Arrow’s Edge proudly joins.
Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games alongside a suite of new crash games, in multiple currencies and languages.
A spokesperson for the Arrow’s Edge team said that one of the key values the company is built on is care and dedication for every relationship and each and every partnership no matter the size. The spokesperson continued by saying that Arrow’s Edge cross-platform games and wide range of the matics is a snug fit with Groove, and concluded; “We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots.”
Yahale Meltzer, COO and co-founder at Groove, said: “After another year of hard-won commercial success, we feel even more committed to continuing to provide our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow’s Edge, who have come along in leaps-and-bounds over the last couple of years. We look forward to kicking things off with a bang by listing Arrow’s Edge in our new data-driven B2B Recommender seen by all our casinos.”
Latest News
Evolution Launches Crazy Pachinko, Unique Online Slot Game Featuring Crazy Time’s Pachinko Live Bonus Game

Evolution today announced the launch of Crazy Pachinko, a unique online slot game that includes a live pachinko bonus round straight out of Crazy Time, Evolution’s incredibly popular hit live game show.
A vibrant and very different addition to the extensive portfolio of slot titles from Evolution Group’s NetEnt, Red Tiger, Big Time Gaming and Nolimit City slot brands, Crazy Pachinko merges the best of the live and slot worlds.
Crazy Pachinko packs numerous dynamic multipliers into multiple stages of fun. There’s a qualification slot phase, a top-up slot phase and, finally, the incredible Pachinko Bonus game, presented by a live game host and featuring guaranteed rewards.
The Pachinko Bonus game showcases the iconic pachinko wall where the game host drops the puck, just like in Crazy Time. Other highlights sure to attract both slot players and lovers of Evolution’s all-action live game shows are Sticky Scatter symbols for a better chance of qualification, multipliers that accumulate with each game phase and the potential to receive all ‘double’ segments on the pachinko wall.
“We have been working hard on combining the worlds of live casino and slots and we are trying all sorts of different things,” the Chief Product Officer for Evolution, Todd Haushalter, said. “Crazy Pachinko builds on the success of Crazy Coin Flip, which was our first live slot game, and has been wonderfully successful. To make these games we bring our best slot and live casino minds together to offer games that are true to both styles of play. I think the team has done an amazing job with Crazy Pachinko and players will love it.
“If you search for pachinko big wins on YouTube, there are endless videos of players having fun on this Crazy Time bonus game. The love players have for this bonus cannot be underestimated and to break it out and make it the bonus of a slot game is, I think, just what players are waiting for.”
For trade press and media enquiries, please contact Amy Riches, Head of Marketing, ARiches@ Evolution .com.
Latest News
Zitro’s Double Link Now Live at Casino Bilbao’s New Location

Zitro has introduced its latest innovations from the Glare cabinet line at the recently relocated Casino Bilbao. Among these is Double Link, the newest addition to the company’s lineup of games that have captivated players at the renowned Luckia casino.
Displayed on the exclusive Illusion Glare cabinet, featuring a 43-inch Ultra HD curved screen, Double Link introduces an engaging bonus round that not only doubles the excitement but also enhances potential prizes for players.
Juan Carlos de Pedro, Director of Casinos at Luckia, points out about this new installation: “The diverse range of Zitro’s products allows us to enhance our gaming offerings with the latest innovations in the market such as the highly popular Double Link”.
“We’re thrilled to introduce our latest offering to Casino Bilbao, elevating the entertainment experience for its customers,” the Director of Casinos Spain for Zitro, Jaime Anibal-Alvarez, said. “We believe Luckia’s significant commitment to Zitro products will bring positive outcomes for all.”
-
Latest News7 days ago
The Unit Chosen as TXOdds’ Front-End Development Partner
-
Latest News6 days ago
Kindred Observes Safer Gambling Week
-
Asia7 days ago
MGS Entertainment Show Returns
-
Balkans7 days ago
Evoplay sets its sight on Bulgarian expansion with 8888.bg partnership
-
Central Europe7 days ago
HGC 2024 Sets Strong Business Focus with Top International Speakers Under the Key Topic ‘Invest in Games’
-
Compliance Updates7 days ago
Spelinspektionen Gains Approval to Increase Swedish Gambling Fines
-
Gaming Awards6 days ago
Amusnet Wins Big at EGR Italy Awards 2023 in Rome
-
Industry News6 days ago
Aristocrat Gaming Expands For Sale Link Portfolio in Europe with November Game Releases