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Pixel Federation goes back to Slovakian roots to ramp up its successful CSR strategy

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Pixel Federation goes back to Slovakian roots to ramp up its successful CSR strategy
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The largest game developer in Slovakia, Pixel Federation, has spent the last 14 years growing successfully, now boasting a staggering €47.8m annual revenue in 2020 and 120 million loyal players across international markets, however it has also consistently dedicated itself to contributing to Slovakia’s development. A strong focus on responsible business strategy has always been key to Pixel Federation’s operations and supporting its hometown of Bratislava was core to the CSR. Pixel rose admirably to the challenge of the pandemic, with focus splitting from its long-standing education and innovative development, towards fundraising resources for frontline workers, and now Pixel is adapting its CSR strategy once again, to focus on the environment.

Actively contributing to the green fight swept the games industry last Summer, with initiatives such as Playing for the Planet and Green Game Jams pointing the spotlight onto the impact gamers and respective developers can have on global issues. A sector heavily scrutinised for its environmental footprint and carbon waste, it was an important step for game developers to take towards counteracting their global footprint and joining together to conserve the environment. For Pixel Federation staff and expansive player communities, doing their bit for the planet continues to be a poignant issue and so the company has pledged to dedicate a large portion of its upcoming CSR to a number of environmental projects.

“Education, the environment, culture and sport are still only an appendix on the edge of many Slovakians’ understanding of life skills. It’s a long-term and unchanged situation in non-strength sectors as they don’t have a quick return on investment. We want to ensure that the Slovakia we leave behind is better than the one we were born into,” says Co-Founder, CSR Strategy lead and CLO, Lucia Šickova.

Breath of fresh air

Pixel Federation is a company rooted in strong community values, and the call from the players and staff was clear; the environment is key to our greater survival, and a worthwhile and meaningful investment. Rolling up its sleeves to get back to its founding roots, the company chose to collaborate with Bratislava city on the 10,000 trees project, the first 12 of which, planted through this green initiative, already stand proud on Šancova Street in Bratislava.

“I see this activity as a partnership with the city. Our motivation is not personal or corporate PR, our motivation is impact and something that will outlive all of us,” comments Co-Founder and former CEO, Šimon Šicko

Alongside dedicating time and funds to the 10,000 trees project, Pixel Federation will also work closely with BROZ (Bratislava Regional Conservation Association) which brings together professional conservationists dedicated to the protection and restoration of rare habitats in the Slovakian mountain range, Little Carpathians. These mountains are victim to extensive felling, often of healthy trees, leaving behind a sparse and barren environment. Funding from Pixel Federation will be used to mark healthy trees for forest rescue and rejuvenation of the local habitat.

With these projects already underway, Lucia is determined that Pixel Federation’s support for wider efforts won’t be fixed, to allow for spontaneous aid where needed. “Our CSR strategy has always been a combination of long-term, consistent support for the projects we believe in, as well as one-time support for efforts we see as an urgent need. In recent years, we have also supported the Kramáre Hospital, the well-known Red Nose initiative, and focused our efforts to fundraise for frontline workers when the COVID-19 pandemic first hit Slovakia,” affirms Lucia.

The results stand firm

At the birth of Pixel Federation’s charitable ventures, the main ambition was to raise awareness of gaming and provide opportunities for young people to encourage fostering creativity and innovative skills, a field that Slovakian education at the time did not consider worthwhile.

Pixel’s first education project was the Butterfly Effect: a unique and highly valued platform across the nation where successful Slovakian digital companies such as Sygic, Leaf, HubHub and Pixel Federation share their knowledge with young people, and the results are impressive. More than 130 programme graduates have successfully created 22 products and produced four new start-ups full of enthusiastic young talent. With long-term financial support from Pixel Federation, the dedicated people behind Edulienka were able to create a standardized education system that focuses on innovative and comprehensive development of 21st century skills in socially disadvantaged children. Distributed amongst a number of schools in Slovakia, Pixel’s time and funds supported this project to ensure the expansion of the first school from 15 to 100 pupils and enabled those from socially disadvantaged families to study.

Pixel Federation also initiated the pandemic driven platform Who will help Slovakia to aid Slovak medical facilities in the face of COVID-19. Together with a number of other parties, Pixel launched a nationwide fundraising project in a record time of just a few days, gaining wider support from several companies including tech giant Amazon, ČSOB Foundation and many others. In total, Who will help Slovakia, headed by Pixel Federation, successfully raised an incredible fund of more than €1.4 million.

There is little doubt that the results Pixel has derived from its dedication to supporting development within Slovakia speak for themselves. The education projects alone have enabled hundreds of students to develop otherwise unattainable life skills and helped transform Slovakia into a gaming industry to be reckoned with.

Central Europe

888sport Becomes an Official Partner of RB Leipzig

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888sport Becomes an Official Partner of RB Leipzig
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RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership will begin at the Bundesliga home match against FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls.

Alongside significant TV-relevant advertising presence (such as Cam Carpets next to the goals, LED-board animations), 888sports will primarily be present on our digital channels. As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.

This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.

Matthias Reichwald, Chief Commercial Officer of RB Leipzig:

“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.

888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”

Kieran Spellman, Vice President Head of 888sport:

“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.

We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”

 

Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport:

“We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”

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Central Europe

SYNOT Games Enters Polish iGaming Market

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SYNOT Games Enters Polish iGaming Market
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SYNOT Games has entered the Polish iGaming market through a new partnership with Totalizator Sportowy, the owner of the only legal online casino in Poland, Total Casino.

SYNOT Games is debuting its top-performing slots like Book of Secrets, Fruit Awards, Hunter’s Spirit, and newest releases such as Respin Joker 81 or Buffalo Hunt for Polish players through the national operator’s casino network, Total Casino.

“Partnering with Totalizator Sportowy opens up a wholly new market for us. It’s our first entry into the Polish market, so healthy jitters are rightfully present. But we trust in the quality of our games; even though expectations are high, we know Polish players will not disappoint,” Ivan Kodaj, CEO at SYNOT Games, said.

“We are still developing our gaming offer and we want to entertain our players with the best experience possible. SYNOT Games’ portfolio has generated interest among our players and I am sure that the popularity of this provider’s games is going to continue,” Maciej Kasprzak, Online Gaming Department Director at Totalizator Sportowy, said.

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Central Europe

Evolution goes live with dedicated tables for Austrian Lotteries’ win2day

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Evolution goes live with dedicated tables for Austrian Lotteries’ win2day
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Evolution today announced that it has gone live with three dedicated, branded live casino tables for win2day, the online gaming platform of Österreichische Lotterien Gesellschaft m.b.H (Austrian Lotteries), holders of the exclusive licence to run electronic lotteries in Austria

The win2day-branded live dealer environment, consisting of a Roulette and two Blackjack tables, is the latest development in a long-standing collaboration between Evolution and win2day. Evolution has for many years been Austrian Lotteries’ sole live casino supplier. Under this agreement it streams a range of Evolution-powered live games – such as Lightning Roulette, Immersive Roulette and Infinite Blackjack – for win2day players to enjoy on desktop, tablet and smartphone.

In addition, Evolution brands NetEnt and Red Tiger also provide some of their biggest online slots games to win2day, including Starburst, Fruit Shop Megaways and Twin Spin Megaways from NetEnt and Gonzo’s Quest™ Megaways™, Piggy Riches™ Megaways™ and Mystery Reels Megaways™ from Red Tiger. 

Patrick Kittl, Product Manager Casino Games/win2day at Austrian Lotteries, said: “At Austrian Lotteries our philosophy is to act responsibly, to always look to introduce innovation to better entertain our players, and to work in partnership. In Evolution we have a partner that helps us to fulfil all of these commitments through their world-class portfolio of products. We are very excited to be extending our live casino offering with these new tables, developed and branded specifically for win2day players.”

James Jones, Head of Business Development at Evolution, commented: “win2day offers a fantastic range of classic lottery games, casino games, bingo games and sports betting opportunities on a single website. We are proud to have worked closely with win2day to extend choice still further. The new dedicated tables provide win2day with exceptional flexibility in how their brand is presented online and how they engage with their players.”

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