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Betsafe Kenya Partners with Fast Track


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Betsafe Kenya Partners with Fast Track
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Fast Track has entered into a partnership with Betsson Group’s Betsafe brand in Kenya.

Betsafe Kenya will be using Fast Track to implement an automated engagement strategy tailored to the market. They will also take advantage of the flexible segmentation model available within Fast Track CRM to shape detailed segments based on player value, activity and preferences.

The Fast Track platform provides operators with the tools they need to achieve efficient, scalable player engagement. Operators who work with Fast Track can take advantage of a workflow specifically built for iGaming alongside a rich, real-time data feed and powerful automation capabilities.

“We found Fast Track extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market. We strive to engage with our players in the best way possible and look forward to using Fast Track’s real-time data to optimise our Retention efforts,” Michael Hennessy, Product Campaign Manager for New Markets at Betsson Group, said.

“We ensure that every instance of our platform is tailored to the individual needs of the brands we work with. We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

Africa

Results: 2023 Northern Cape Online Championships

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Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.

With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.

Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.

Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.

There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.

Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.

The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just  one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.

IESF’s 15th World Championships will be played to the following titles:

  • Counter-Strike: GO (CSGO)
  • Counter-Strike: GO (CSGO) – Female division
  • DotA 2
  • eFootball
  • Mobile Legends, Bang Bang
  • PUBGM
  • Tekken 7

The winners of the 2023 Northern Cape Online Championships are:

Title Name of player/team Club Colours awarded
Clash of Clans Martin Venter Hoër Volkskool Potchefstroom North West
Clash Royale – Premier John Kim Middies Mpumulanga
Clash Royale – Premier – Female Leone Loftus Masters of Mind Sports Free State
Clash Royale Tshwarelo Tshwane Knights Mind Sports Club
CS:GO – Premier
ZAG CS
ZAG Academy
Josh Chapman Western Cape
Sebastian Montoya-Pelaez Western Cape
Michael de Villiers Western Cape
Josh Orelowitz Western Cape
Thomas Venables Gauteng
CS:GO – Premier – Female
VYBN Females
ZAG Academy
Paula van Vuuren Western Cape
Chloe Wilson Gauteng
Rialet van Jaarsveld Gauteng
Nicky Muller Gauteng
Alexandria Kruger Mpumulanga
FIFA 23 – Premier Antonie Botes Hoër Volkskool Potchefstroom North West
PUBGM – Premier
Team eFx
Team eFx
Sulaimaan Musthan KwaZulu Natal
Jared Rubly Gauteng
Jarrod Pretorius Gauteng
Richard Henry Eastern Cape
Rocket League – Premier Nick Matzopoulos ZAG Academy Western Cape
Rocket League – Premier – Female Karli Roodt Middies Mumulanga
Rocket League – High Schools Maree van der Merwe Hoër Volkskool Potchefstroom
Tekken 7 Jonathan Brown Team Playbell Western Cape
Sportsmanship Award Desiree Botha Middies

 

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Africa

Technamin appoints Hmayak Manukyan as Regional Director

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Hmayak Manukyan
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iGaming and sports betting solutions provider Technamin has appointed Hmayak Manukyan as Regional Director Africa.

The experienced salesman will head up the company’s expansion in markets across Africa, where it is looking to fuse in-depth industry knowledge with the latest available technologies.

Welcoming him to his new role, Technamin Founder and CEO Suren Khachatryan said: “Hmayak brings a wealth of industry knowledge to Technamin which will serve us well in the months to come.

“The growing markets throughout Africa are a golden opportunity for us and I am confident we have just what it takes to provide operators with an innovative and cost-effective alternative to what is currently on offer.”

Hmayak Manukyan added: “I’m very eager to explore this opportunity at Technamin as the company is currently one of the most exciting ones in the industry.

“I cannot wait to see what comes of our collaboration as the African region is full of untapped potential which is crying out for better products and services.”

Manukyan will join fellow Technamin team members at this year’s ICE London, where visitors can find them at stand S2-120.

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Africa

SIS extends Africa footprint with Jolibet deal for Racing content

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SIS extends Africa footprint with Jolibet deal for Racing content
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SIS (Sports Information Services), the leading provider of 24/7 live betting content, has secured an agreement with African operator Jolibet to deliver online its industry-leading horse and greyhound racing content.

Jolibet is now live with SIS’ premium live horse racing events from the UK and Ireland, as well as international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain, and United States. In addition, the operator has launched UK, Irish and Mexican greyhound racing.

This latest commercial deal for SIS signals the growing demand from operators across Africa for its 24/7 live betting offering. Jolibet, which is accessible across multiple African and other international countries, will benefit from frequent betting opportunities that drives engagement and incremental revenues.

Jill Sone, Managing Director at Jolibet, said: “As we look to enhance our online offering and provide customers with a wide range of premium content to choose from, partnering with established suppliers such as SIS is crucial.

“With the company’s high quality 24/7 live betting services, we are in a commanding position to offer truly engaging content that our customers will greatly appreciate. This is an exciting period of growth for Jolibet and we value the support that the SIS team is providing us with.”

Joe Andrews, Head of Sales for Africa at SIS, said: “Partnering with Jolibet is another important step forward in our efforts to expand across Africa with our premium range of live betting content and services. It once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators within this fast-growing continent.

“We are excited to be working alongside Jolibet to provide them with high quality live racing content, which we’re confident will be highly engaging for their customers.”

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