Fast Track has entered into a partnership with Betsson Group’s Betsafe brand in Kenya.
Betsafe Kenya will be using Fast Track to implement an automated engagement strategy tailored to the market. They will also take advantage of the flexible segmentation model available within Fast Track CRM to shape detailed segments based on player value, activity and preferences.
The Fast Track platform provides operators with the tools they need to achieve efficient, scalable player engagement. Operators who work with Fast Track can take advantage of a workflow specifically built for iGaming alongside a rich, real-time data feed and powerful automation capabilities.
“We found Fast Track extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market. We strive to engage with our players in the best way possible and look forward to using Fast Track’s real-time data to optimise our Retention efforts,” Michael Hennessy, Product Campaign Manager for New Markets at Betsson Group, said.
“We ensure that every instance of our platform is tailored to the individual needs of the brands we work with. We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.
Xprizo announces groundbreaking integration with M-PESA
Xprizo, a cutting-edge iGaming fintech platform, has bolstered its payment service offerings by integrating with one of the most popular African networks, M-PESA.
Adding M-PESA into Xprizo’s payment service aggregator means users can access the very popular mobile money service seamlessly within a single interface.
This collaboration also aims to bridge critical gaps in the payment ecosystem, notably facilitating seamless cross-border transactions and providing businesses with an invaluable tool for local operations.
Xprizo has effectively built bridges between local and international payment landscapes. Community members can now deposit and withdraw funds using M-PESA directly into their Xprizo wallet. From there, users gain access to an array of services, from making transactions in international e-commerce environments to utilising wallet-to-wallet functionalities.
Committed to offering the best value, Xprizo ensures very low transaction fees, passing on the bulk of the benefits to end-users.
Businesses can integrate the full Xprizo wallet, enabling users to top up their accounts using M-PESA or other integrated solutions. Following that, consumers can make transactions from their Xprizo wallet to any Xprizo-registered merchant. Alternatively, end-users have the option to pay directly via M-PESA on a merchant’s website.
Xprizo CEO Richard Mifsud commented: “M-PESA has fundamentally transformed how people manage money. Where Xprizo steps in is to expand that revolution into cross-border payments and corporate services – we’re very optimistic about the new addition to the Xprizo payment aggregator.”
ESA Gaming Set for South Africa Debut Following Western Cape Certification
Innovative games provider ESA Gaming has been awarded a Certificate of Suitability from the Western Cape Gambling and Racing Board to supply its array of leading casino content across the province.
It is a further statement of intent by ESA Gaming to bring its lightweight EasySwipe portfolio to the African continent with its swift-loading and easy-to-access games well suited to the local market.
A wide range of high-performing titles are now available to operators in the market through local supplier Kiron Interactive including the popular Mine series of games, which features recently-launched Dragon Mine, Pirate Mine and Goal Mine as well as modern takes on casino staples such as roulette and blackjack.
It paves the way for the latest market entry for ESA Gaming following growth in Nigeria, Kenya, Tanzania, Mozambique and Zambia over the last twelve months.
“South Africa is a market with huge potential and we’re delighted to receive our Certificate of Suitability to supply our games in the Western Cape,” ESA Gaming Director Zorica Smallwood said. “Our EasySwipe portfolio of content has been extremely well received in nearby territories such as Kenya and Mozambique and we’re confident we’ll hit the ground running in South Africa as well.”
SportyBet Launches New Television Ad Featuring Three Real Madrid Players
SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.
This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.
SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.
The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.
The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.
SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.
Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.
Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.
“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”
SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.
For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.
Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.
The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.
As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.
These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.
Week 38/2023 slot games releases
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
MGA Games Bedazzles with ‘A Night Among Celebrities’ During SBC Summit Barcelona
ORENES GRAN CASINO CASTELLÓN EXPANDS ITS CATALOG WITH ZITRO’S NEW OFFERINGS
Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations
INSPIRED LAUNCHES ITS LATEST ONLINE & MOBILE SLOTS: BULLION BARS GOLD COLLECTOR & BIG PIGGY BANK
Game Development World Championship 2023 Summer Season Winners Announced!
We Care: SOFTSWISS’ Values in Action
How Blockchain Re-Invented Online Poker
Evoplay Brings the Future of iGaming to GamingTECH CEE Summit
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
How to Use AI for Sports Betting: Predict Outcome in Sports Matches
INSIDE QUANTUM GAMING’S STRATEGIC PARTNERSHIP WITH JAPAN SOLUTIONS: EMPOWERING SUCCESS IN THE JAPANESE MARKET
PAGCOR RELEASES 1ST TRANCHE OF AID TO OVP
SOFTSWISS Receives GLI-19 and GLI-33 Certifications
ProgressPlay showcasing latest innovation in Cyprus
Eastern Europe5 days ago
BETER Live partners with FAVBET in major boost to operator’s live casino offering
Conferences in Europe5 days ago
Games Global gearing up for SBC Summit Barcelona showcase
Interviews5 days ago
Strategies for Cultivating Player Engagement: Insights from Head of SOFTSWISS Sportsbook Alexander Kamenetskyi
eSports4 days ago
eFIBA Season 2 Announced with Record 61 Participating Nations and First-Ever In-Person World Finals at DreamHack Winter
Australia5 days ago
Aristocrat Appoints Superna Kalle as Chief Strategy & Content Officer
Interviews5 days ago
LiveScore Group illuminates the power of conferences ahead of the 2023 SBC Summit
Compliance Updates5 days ago
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Africa5 days ago
Xprizo announces groundbreaking integration with M-PESA