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Betsafe Kenya Partners with Fast Track

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Betsafe Kenya Partners with Fast Track
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Fast Track has entered into a partnership with Betsson Group’s Betsafe brand in Kenya.

Betsafe Kenya will be using Fast Track to implement an automated engagement strategy tailored to the market. They will also take advantage of the flexible segmentation model available within Fast Track CRM to shape detailed segments based on player value, activity and preferences.

The Fast Track platform provides operators with the tools they need to achieve efficient, scalable player engagement. Operators who work with Fast Track can take advantage of a workflow specifically built for iGaming alongside a rich, real-time data feed and powerful automation capabilities.

“We found Fast Track extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market. We strive to engage with our players in the best way possible and look forward to using Fast Track’s real-time data to optimise our Retention efforts,” Michael Hennessy, Product Campaign Manager for New Markets at Betsson Group, said.

“We ensure that every instance of our platform is tailored to the individual needs of the brands we work with. We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

Africa

BtoBet to Bolster Payments Portfolio for African Partners

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BtoBet To Bolster Payments Portfolio For African Partners
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Leading sportsbook and gaming platform provider BtoBet is going to bolster its payment portfolio for its partners in Africa.

The integration and implementation of SafeCharge, Multi Pay and MTN MoMo will further provide players in Africa with feature-rich solutions meant to optimise the deposits and withdrawals processes. All payment methods have at their core ease of use, convenience, safety and transparency.

Sabrina Soldà, Chief Marketing Officer of BtoBet, said: “With our continuing plans for expansion in all regulated markets, we are constantly seeking partners with a proven track record who can deliver an optimal payment service to our partners and their players.

“Particularly when it comes to Africa, in what many deem to be a complex market, we seek partners who can provide the hands-on experience and business intelligence needed for our partners to expand effectively and rapidly in the region.

“Cashless transactions are the future for the iGaming industry in Africa, given the trends and increased mobile and internet connectivity across the entire continent. With this in mind we must consider factors such as a youthful and tech-savvy population, and how their requirements will impact the industry on the long-term. I am confident that BtoBet’s approach will continue putting our partners in the optimal position of delivering a cashless and bet-stimulating experience for all players in Africa.”

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Africa

Slotegrator Shares an Overview of Licensing in African Online Gambling Market

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Slotegrator Shares an Overview of Licensing in African Online Gambling Market
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iGaming aggregator and software provider Slotegrator has published a new article which provides an overview of licensing in the African online gambling markets.

In this new article, Slotegrator focuses on the online gambling licenses available in some of Africa’s most attractive markets – Nigeria, South Africa, Kenya, Tanzania and Uganda.

Economic growth and accelerating mobile internet penetration are transforming many African markets into viable iGaming investment opportunities. While many sportsbooks are already relatively established, online casino gaming is expected to become more accessible as the region’s telecommunication infrastructure improves and the local population’s disposable income increases.

Countries like Kenya, Uganda and Zambia only issue licenses for land-based casinos, but online operators are also able to apply. These unregulated markets which offer licenses are worth a closer look.

Kenya’s Betting Control and Licensing Board and Uganda’s National Gaming Board issue licenses to both land-based and online operators, though online gambling is not formally regulated. For Kenyan operators, bookmaker licenses cost €2800 and casino licenses are €32,800, with costs rising for foreign-based businesses.

Costs are similar in Uganda, with similarly higher fees for foreign-owned operations. Companies must also have a minimum capital of about €60,000 and submit a security guarantee after obtaining the license: €46,000 for bookmakers, €117,000 for casinos.

In Nigeria, the lack of federal-level regulations creates friction between the National Lottery Regulatory Commission (NLRC) and the Lagos State Lotteries Board (LSLB), which both issue licenses. Each regulator has its own set of fees, and unfortunately, operators are sometimes subject to double taxation.

In South Africa, online sports betting is allowed, but online casino gaming is banned. Licenses are issued locally by provincial authorities, with the Western Cape Gambling and Racing Board (WCGRB) most widely used by operators.

The application fee for a WCGRB bookmaker license is about €750, and the same amount is charged in yearly fees. Prospective operators also have to keep in mind that, to obtain a license, they must pass a probity investigation, which can command its own fees.

Tanzania is a fully regulated market of great interest for online casinos and online sportsbooks. License fees amount to just over €500 per month; sportsbooks pay a 6% levy on all stakes. In order to get a permit, operators are required to make significant investments in the country – $300,000 for local companies, $500,000 for foreign-based or foreign-owned ones.

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Africa

GLI to Provide Expertise to Lotteries and Gaming Regulatory Board of Uganda

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GLI to Provide Expertise to Lotteries and Gaming Regulatory Board of Uganda
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Gaming Laboratories International (GLI) has been appointed by the Lotteries and Gaming Regulatory Board of Uganda to support them in developing new technical standards for the gaming industry in the country.

GLI will advise the Lotteries and Gaming Regulatory Board on the review of existing gaming technical standards and draft new technical standards where required. GLI will also provide training to the Lotteries and Gaming Regulatory Board staff and gaming inspectors to introduce the new technical standards and ensure the successful adoption and ongoing compliance with the standards.

“The development and adoption of a robust set of technical standards to govern the integrity of gaming software and equipment and ensure the protection of players is our number one priority. The Board has a good relationship with GLI, and we look forward to working with them in an advisory capacity on further developing the technical standards of gaming in Uganda,” Juliet Namuli, Acting CEO of the Lotteries and Gaming Regulatory Board of Uganda, said.

“We are delighted to have been awarded the contract to partner with the Lotteries and Gaming Board of Uganda and are well-positioned to deliver the services required. We have significant expertise in delivering similar projects for a number of global jurisdictions, including several in Africa, such as Seychelles and Nigeria,” Devon Dalbock, General Manager for GLI Africa, said.

“Our team in Africa is expanding as demand for GLI services and advisory continues to grow across the continent. We know that we still have a long way to go before things start returning to normal in Africa, but we want the gaming industry to know that we are here and ready to support them when they are ready for us to do so,” he added.

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