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Betway adds the Nordea Open to its Tennis sponsorship portfolio

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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
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Global online betting and gaming company Betway and the Nordea Open are proud to announce their partnership, seeing the bookmaker become the official betting partner for the ATP event.

Taking place from July 5 to July 18, the clay court tennis tournament is one of the strongest and most popular on the tour, boasting world-class tennis talent and a venue unlike any other on the circuit.

As Sweden’s oldest and most well-attended sporting event, this announcement highlights the brand’s ever-growing commitment to sponsorship of the biggest sporting events.  Joining Betway’s impressive Tennis portfolio which already includes the Miami Open, NOVENTI OPEN and the Mercedes Cup.

Anthony Werkman, Betway CEO said: “We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden.

“The tournament is universally popular with players and fans and we’re very proud to be the official betting partner.”

Christer Hult, Tournament Director said: “Nordea Open is very proud to welcome Betway as a new Main Sponsor for 2021-2023. We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”

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Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success

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Casino777.nl research
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Why you love Dutch TV and you don’t even know it!

Casino777.nl has researched the Dutch TV programs that became an international success. Do The Voice, Big Brother or Deal or No Deal ring any bells? These TV shows and many more have all originated from the same place: The Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has long been a hotbed of creative talent.

Table 1: The most successful Dutch TV exports

# TV Show # countries aired in
1 The Voice 64
2 Big Brother 57
3 Deal or No Deal 13
4 Fear Factor 26
5 The Bus 5
6 Dating in the Dark 4

Countries where Dutch TV Exports have been
                    aired

Figure 1: Countries where Dutch TV Exports have been aired

The Voice – First shown in The Netherlands in 2010, the singing show is now available in 64 countries. In fact it has been running for 22 seasons in the US, 12 in Ukraine, and 11 in France.

Big Brother – Since 1999, the show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, Big Brother accounted for 23% of Channel 4’s £664 million revenue in 2007.

Deal or No Deal – From its original name Miljoenenjacht (Hunt/Chase for Millions), the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for over a decade (11 years).

Fear Factor – Joe Rogan’s version of the TV show may be seen as the most popular one yet, however, more seasons have aired in India: nine compared to seven in the US . The fear-inducing game show has been exported to 26 countries since its launch in 2001.

The Bus – One of the less talked about shows in the list, yet the luxury bus show has been spinned off in several European countries (Spain, Belgium, Luxembourg, Estonia) and South America (Brazil).

Dating in the Dark – This rather atypical concept that features contestants trying to find love in a pitch black environment has had international exposure across four continents, namely Europe (UK), North America (US), South America (Brazil) and Oceania (Australia).

What are the longest running shows?

German participants of Big Brother 5 and 6 were getting pretty cosy and enjoyed a stay in TV’s most famous house for one year. Audiences and cast alike were also captivated in the Philippines with three of their seasons being almost a year long.

Country Season Start Date End Date Duration
(days)
Germany Big Brother Germany 5 02/03/2004 01/03/2005 365
Germany Big Brother Germany 6 01/03/2005 26/02/2006 363
Philippines Pinoy Big Brother 8 10/11/2018 04/08/2019 268
Philippines Pinoy Big Brother: Lucky 7 11/07/2016 05/03/2017 235
Philippines Pinoy Big Brother: Kumunity Season 10 16/10/2021 29/05/2022 226
Germany Big Brother Germany 10 11/01/2010 09/08/2010 211

But this trend is not consistent across all countries where some seasons were abruptly cut short, like Spain’s Big Brother spin-off’s Sálvame Okupa which lasted precisely one working week.

Country Season Start Date End Date Duration
(days)
Spain Sálvame Okupa 12/04/2019 15/04/2019 4
Hungary Big Brother Hungary VIP 3 19/01/2003 23/01/2003 5
India Bigg Boss Kannada: Mini Season 14/08/2021 05/09/2021 6
Hungary Big Brother Hungary VIP 1 05/01/2003 10/01/2003 6
Hungary Big Brother Hungary VIP 2 12/01/2003 17/01/2003 6
Sweden Big Brother Stjärnveckan 20/01/2002 25/01/2002 6

Fun facts you never knew about Dutch TV exports

It is well known that reality TV shows don’t come without their controversies. Entertaining millions of viewers around the world often requires a lot of on screen drama, yet there is also a lot going on behind the scenes that the producers cannot necessarily control. Here are some unbelievable facts about Endemol’s biggest shows:

  1. A French group called Activists Against Trash TV protested Big Brother by clashing with security guards and throwing eggs and tomatoes at the house.
  2. Contestants who took part in the US version of Fear Factor had to sign a contract that, among other things, prevented them from running for public office for 12 months after the show.
  3. Contestant Lucas Koka Penteado exited the Big Brother house following a kiss between him and openly gay contestant Gilberto Nogueira. When Penteado was confronted by his housemates, he told them he was bisexual, but few seemed to believe him and instead accused him of strategic play that harmed the plight of the LGBTQIA+ community.
  4. In January 2005, a paralegal from Ohio sued NBC for $2.5 million because of the effect watching an episode of Fear Factor had on him. He stated that he watched the episode where contestants had to puree rats in a blender and then eat them and he was so disgusted by it that his blood pressure rose to the point that he became dizzy and vomited. He was then so disoriented that he ran into a doorway and injured himself.
  5. According to leaked docs, producers on the Voice can allegedly ignore contestants completely. They can also reportedly switch up the rules whenever they want, or eliminate contestants on a whim — even if those contestants happen to be “winning” in the eyes of the public.
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RAPTOR PR BOLSTERS LEADERSHIP TEAM WITH APPOINTMENT OF MERVE LIEBELT AS SENIOR STRATEGIC ADVISOR

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Raptor PR hires top strategic advisor as it levels up
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Raptor PR – a leading b2b communications agency for games industry, web3 gaming, and media brands, has supercharged its leadership team with the appointment of Merve Liebelt as a Senior Strategic Advisor. Boasting over twenty years’ experience in strategic comms for major global brands and agencies, Liebelt will work with Raptor PR CEO and Founder Rana Rahman to lead the agency into its next phase of hyper-growth.

Liebelt brings a wealth of experience and a data-driven mindset to strategic communications, having worked with brands including Puma, Tinder, Christian Louboutin, Allianz, and IONITY, in both brand-side international marketing and communications roles, as well as in renowned agencies. Her recent experience includes pan-European work as VP and General Manager Europe at the award-winning international PR agency JIN Group, and as MD of ML Brand Consulting.

Since January 2021, Raptor PR has been powering b2b comms campaigns for games industry, web3 gaming and media brands. The agency doubled in size this year, and Liebelt will help spearhead a transformational drive, empowering Raptor PR to scale more effectively in 2023 and beyond. Its experience features over twenty brands like Xsolla, Dubit, Admix, Bidstack, Sandsoft Games, Kinetix, and The Tiny Digital Factory.

Rana Rahman, CEO and Founder at Raptor PR, commented:

“Having consulted for a multitude of comms agencies over the last decade, I’m acutely aware of the growth challenges faced by many SMEs. Merve’s fabulous appointment as Senior Strategic Advisor empowers team Raptor to tap into her industry-best brand and agency experience, which will prove invaluable in helping us scale much more effectively over the coming years. We have an ambitious growth roadmap for 2023, and Merve joining means it’s very much ‘game on’.”

Merve Liebelt, Senior Strategic Advisor at Raptor PR, added:

“Raptor’s incredible growth is testament to Rana’s vision and lifelong passion for gaming and tech brands. Having worked closely with Rana before at JIN, I know just how passionate he is about the worlds our clients are creating and defining. I’m confident my experience delivering growth and reputation for brands and international agencies is a perfect fit for his drive and creative flair. There’s an incredibly tenacious team in place, a great client portfolio, and a lot of exciting work ahead.”

Liebelt’s appointment follows Raptor’s recent appointments as the retained agency for a trio of clients: Bidstack, the leading in-game advertising company; Sandsoft Games, a AAA-powered MENA games publisher; and Kinetix, a pioneering 3D animation and Artificial Intelligence tech startup.

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EGT is the “Best Equipment Supplier of the Year” according to BEGE Awards

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EGT is the "Best Equipment Supplier of the Year" according to BEGE Awards
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For another year in a row, EGT received an accolade from the BEGE Awards competition. In this edition of the awards, the company was acknowledged as “Best Equipment Supplier of the Year“ because of the large number of installations of its products and the overall contribution to the development of the gaming industry. The ceremony was held on 23 November: the evening after the first day of the BEGE Expo, in Marinela Hotel Sofia.

“For us at EGT, giving the best quality to our customers has always been the top priority and I believe that this is the main reason why we have so many friends who choose to work with us again and again for so many years,” said Biserka Draganova, sales manager for the Balkans and Egypt at the company, when accepting the award. She continued: “It is a great honor for us to receive this distinction, as it reflects precisely this pursuit of continuous improvement of ours, which is of crucial significance for the good performance of our partners’ business as well.”

The BEGE Awards competition has been held since 2008 and honors individuals and companies, which offer new and innovative gaming solutions and contribute to the industry development.

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