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What Can European Markets learn from the UK’s iGaming Sector?



What Can European Markets learn from the UK’s iGaming Sector?
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When discussing Brexit in terms of the iGaming market, most experts believe that the UK will shoulder the biggest potential impact.

From the future of Gibraltar to a potential talent drain and exodus of UK firms from these shores, there is certainly a great deal of uncertainty surrounding Brexit and Britain’s lucrative iGaming market.

While the UK market may be disrupted after Brexit, however, it remains relatively robust and a true leader in the global space. Also, there are several lessons that European markets could learn from the UK, including the following:


The Need for Harmonised Rules

According to a recent, EU-wide public consultation on the future of the continent’s fast-growing iGaming industry, the market has reached the point where it must be governed by a harmonised set of rules.

This is definitely the opinion of Sigrid Ligné, who’s the Secretary General of the European Gaming and Betting Association (EGBA) and recently spoke to EURACTIV in a detailed interview.

“Online gambling is a cross-border market”, she said. “Consumption is cross-border as well. Clearly, there is a strong need for harmonised rules, and we believe that there’s good momentum for the EU to assume leadership in this area”.

It is hard to argue with this assertion, especially given the EU’s track record in creating single points of control and regulatory bodies across a wide range of commercial sectors and applications.

For example, the Commission has created standardised rules for both food import standards and financial market regulation in member states, so it is definitely capable of doing something similar in the iGaming realm.

To achieve this, the EU Commission could well follow the template set by the UK, which introduced robust but progressive legislation in the form of the 2005 Gaming Act.

The Labour government of the time also created an omnipotent and independent regulator in the form of the UK Gambling Commission (UKGC), which provides a comprehensive range of market services and operates as a single point of control in the marketplace.

Of course, creating this type of body to oversee 27 member states may be far more challenging, but it’s something that the EU must move towards if it’s to create a safe market that can scale successfully over time.


Focus on Promoting Responsible Gambling

Thanks to the clearly defined infrastructure of the UK market, the regulator has been able to drive responsible gambling and impose sanctions on operators that fail to protect their customers.

This has been borne out by the huge financial sanctions imposed by the UKGC since 2018, when it announced the safeguarding of potentially vulnerable players as its core strategic objective through 2021.

This has impacted on every aspect of the market, from the decision of operators to partner with responsible gambling agencies and the emergence of independent comparison sites for the most trusted betting sites in the UK.

The regulator has also imposed a diverse range of measures to help raise standards industry-wide, from the banning of credit cards (which are prohibited in some European markets and are still permitted in others) to the imposition of more stringent age verification measures on iGaming operators.

Not only this, but UK operators have invested heavily in responsible gambling tools and technologies, with some of the latest innovations enabling players to track their behaviour in real-time and utilise operator insights to highlight any issues before they become too challenging.

Of course, key stakeholders broached this subject at the latest quarterly meeting of  European Gaming body on June 10th, so there are signs that the market may be moving in the right direction as it looks to protect operators and players alike.


Offering Casino Games Under One Roof

As we have already touched on, gambling rules vary wildly from one jurisdiction to another in Europe, with Germany the latest to announce a relatively complex and detailed selection of guidelines.

The approach to slot gaming is particularly interesting, initially because the regulator has imposed a €1 maximum wager limit per spin. This is similar to the proposal put forward by the All-Party Parliamentary Group (APPG) for gambling-related harm in the UK, although the maximum threshold discussed here is £2.

However, it is interesting to note that Germany and some other European markets require operators to make slots and different forms of gambling available via different Internet domains, unless the site in question houses independent and geographically separate landing pages for each vertical.

While there are genuinely good reasons for this, it can have an adverse impact on the typical online gambling experience, particularly in terms of accessibility and navigating a particular operator’s site.

At the same time, this does not necessarily provide much in the way of protection for vulnerable players, so it may be a rule that regulators look to relax over time.

This is an important lesson to heed from the UK market, whose casino sites are incredibly easy to navigate and responsively designed to open across a wide range of devices.







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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe



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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’



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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.


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PopOk Gaming Unveils Exciting New Instant Game: “Dice”



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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.


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