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Big Money and a Tesla: Mobile Games Publisher Kwalee Launches ‘Hypercasual Heroes’ to Celebrate Indie Innovation

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Big Money and a Tesla: Mobile Games Publisher Kwalee Launches 'Hypercasual Heroes' to Celebrate Indie Innovation
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Leading hypercasual games firm’s challenge for independent developers offers major investment, mentorship and publishing deals

Kwalee, a world-leading developer and publisher of hypercasual mobile games, has launched ‘Hypercasual Heroes’ to reward independent game developers making compelling and original mobile titles with up to $100,000 in advances and a publishing deal including substantial uncapped profit share. There is even a Tesla Model 3 up for grabs for the first dev to pass the challenge!

With the limited-time challenge open for submissions until 31st August 2021, Kwalee is particularly looking for mobile games that feature new gameplay mechanics or ingenious twists on existing ones. This is in-keeping with Kwalee’s DNA, with many key figures at the company – including CEO David Darling and COO Jason Falcus – having begun their game development careers independently as teenagers and remaining passionate about the new strides being taken by independent developers worldwide.

Chosen games will be decided based on their performance in initial testing, which can bag the developer nearly $40,000 before the game is even launched worldwide. The developers of these games will be known as Hypercasual Heroes, ultimately getting Kwalee’s considerable support and marketing efforts to launch globally! Post-launch milestones can increase the bonuses for a single game to up to $100,000 – alongside a brand new Tesla Model 3 car for the developer whose game races to the finish line quickest.*

All this is before the lucrative profit share payments that come along with the publishing deal are even taken into account, so true Hypercasual Heroes are eligible to earn much, much more through uncapped royalties!

Kwalee has always sought to set trends rather than following them, a philosophy that comes directly from CEO David Darling. Darling exemplified this quality by being the joint-inventor of Game Genie during Darling’s time at Codemasters, a series of transformative devices that allowed players to modify their console gaming experiences in hitherto impossible ways and sold around $140 million at retail.

It’s also an attitude that has served Kwalee well on its journey to becoming one of the world’s foremost hypercasual game publishers, with more than 650 million downloads. Having developed original titles featuring everything from blacksmithing and baking to police sketch artistry and frantic shopping, Kwalee is encouraging developers to think similarly out of the box to come up with zany ideas that will appeal instantly to millions of players.

Hypercasual games are titles which can be played in short bursts and have incredibly broad appeal, not just among traditional ‘gamers’, so hitting upon that combination of gameplay and visuals to entice all kinds of players will be the key for developers to become bonafide Hypercasual Heroes.

“One of the most satisfying aspects of hypercasual game development is that such a great variety of themes and gameplay styles can make for global hits with millions of players,” said Kwalee CEO David Darling. “We’re always looking to develop titles that are completely unlike what’s been seen before and now we’re investing heavily in encouraging other developers to do the same with Hypercasual Heroes. We don’t even need to see a full game – just a video or a few levels can be enough to see a game’s potential!”

Kwalee’s Hypercasual Heroes is open until 31st August 2021. Full information on how to submit a game and potentially earn the aforementioned awards can be found on our website: https://kwalee.com/blog/inside-kwalee/introducing-hypercasual-heroes

*The Hypercasual Heroes’ challenge including potential rewards is subject to the Kwalee Hypercasual Heroes Challenge & Kwalee Developer Portal Submission Terms and Conditions.

Gaming

Turbo Mode in the Game ‘Mines’ is On – Fasten the Seat Belts

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Classics are eternal, but classics with new improvements are captivating. One of the first
Turbo games has undergone visual and functional changes and has transformed into one
more game Turbo Mines.

The Head of Product at Turbo Games says:

“Visually, this is the successor to the super hit of our classic Mines. We are a young
progressive team that improves our product regularly, but not just observes what works
well. There is no limit to perfection, especially when you can change quickly and
qualitatively to open an even wider potential of Turbo hit.”

What does it mean for the players?

The rules remain the same as in Mines, but some additional features modify the perception
of the interface and the game pace.

Firstly, it is possible to change the game field size: to 3*3, 5*5, 7*7, and 9*9. Such
modification gives a player a chance to work on their strategy and choose the risk rate. So
to say, every round can be absolutely different from all points of view.

Secondly, those players who enjoy speed can experience it in Turbo Mines too. Such a
function enables a player to choose the same pattern for opening the blocks for many
rounds in a row. If a player sticks to the strategy that they believe in, they will win for sure
because dripping water wears away a stone not with its strength but with its constancy.
But there is no need to wait, do it in Turbo mode with Turbo Mines.

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eSports

Strafe.com expands its global provision and opens its doors to the Dutch market

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Strafe.com, the ever-growing esports affiliate, has expanded its global provision once more. Now, esports enthusiasts from the Netherlands can enjoy the exceptional daily content, news and reviews that have made Strafe.com such a popular choice across the industry.

Just six months ago, we saw Strafe.com add German, Japanese and Swedish to its list of available languages, allowing the platform’s unique content to reach many more viewers. As we fast forward half a year, we can see that the esports giants are showing no signs of slowing down and are already looking to offer the same superb insights and views on the esports world to an eagerly-awaiting Dutch crowd.

Strafe.com started out as an esports only brand that targeted the Anglosphere. Today, we see a leading esports affiliate that accommodates bettors from all sorts of betting backgrounds and igaming interests. No longer can Strafe.com be considered a one-trick pony; instead, you can expect to find all of your online betting and wagering needs met under one roof.

The introduction of the Dutch language is just another stepping stone on the Strafe.com roadmap. In a short time, we have already seen the expansion of its global offering, including the addition of sports betting, strategy guides, online casino reviews, and much more. What’s next for Strafe.com? We will have to wait and see!

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Gaming

GORDON RAMSAY ANNOUNCES GIVEAWAY TO WIN AN ALL-EXPENSES PAID TRIP TO LAS VEGAS

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GORDON RAMSAY ANNOUNCES GIVEAWAY TO WIN AN ALL-EXPENSES PAID TRIP TO LAS VEGAS
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Players that defeat 10 levels in Gordon Ramsay: Chef Blast can enter a giveaway for the chance to win an all-expenses paid trip to Las Vegas, including restaurant experience & stay

Outplay Entertainment, the largest independent mobile game developer in the UK, has partnered with Gordon Ramsay to set a new challenge for players of its culinary mobile puzzle game, Gordon Ramsay: Chef Blast, to win an all-expenses paid trip to Las Vegas and restaurant experience.

Due to the popularity of last year’s giveaway, Outplay Entertainment have decided to run the competition for a second time. For the chance of winning the free-to-enter competition, starting at 00.01am BST on September 23rd, players must defeat 10 levels in the game and enter before the competition closes on October 21st.

The competition prize includes free flights, accommodation in a premium suite at Caesars Palace and an exclusive dining experience at any of Gordon Ramsay’s five Las Vegas restaurants, including Gordon Ramsay Hell’s Kitchen or Gordon Ramsay Pub & Grill, during their stay. The competition is open to players in the US, Canada and UK and the winner will be notified by the end of October.

Douglas Hare, CEO of Outplay Entertainment, said: “It’s great to announce the return of our Las Vegas competition for Gordon Ramsay’s Chef Blast, giving one lucky player the chance to win a dream escape. This will be a truly unforgettable experience with a stay at the luxurious Caesar’s Palace and an incredible dining experience at one of Ramsay’s restaurants.”

Outplay Entertainment’s last in-game competition for Gordon Ramsay: Chef Blast took place between 18th March and 15th April, with the chance to win a kitchen makeover worth up to $10,000 with Wren Kitchens.

Gordon Ramsay’s Chef Blast is Outplay Entertainment’s acclaimed title featuring the Culinary Genius™ himself. Released in January 2021, already downloaded 4m+ times and nominated for best puzzle game game at the TIGA Games Awards 2022, players can blast their way through the puzzle game by tapping and matching cubes to win levels and unlock some of Gordon’s most impressive recipes.

 

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