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Germany: Game downloads surge in the Covid-19 year

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Game downloads surge in the Covid-19 year
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  • 6 in 10 PC and console games sold in 2020 were purchased as downloads
  • Share of sales revenue from game downloads rises to over 40 per cent
  • Great differences between PC and console games
  • German games market grows to 8.5 billion euros in 2020

The trend of purchasing computer and video games by download accelerated significantly in the Covid-19 year 2020. Alongside the mail-order trade, the only option open to many games fans during periods of closed retail businesses was purchase via download to PCs and games consoles. This spurred a jump in the download share of sales in PC and console games from 45 to 58 per cent within 12 months – meaning that 6 in 10 games purchases in 2020 were made via download. The download share of sales revenue is somewhat lower: downloads account for about 4 in 10 euros in sales made in Germany in 2020 with PC and console games, up from 33 per cent in 2019. As a general rule, the cheaper the game is, the greater the share of download purchases. 8 in 10 computer and video games costing up to 30 euros are purchased as downloads. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. There are big differences between PC and games consoles. For PC games, the download share of sales is 94 per cent. For games consoles like PlayStation, Switch and Xbox, on the other hand, only about 1 in 3 games (35 per cent) is purchased via download. However, this represents a considerable increase in comparison to 2019, when the share was 24 per cent.

‘The purchase of games via download has taken longer to establish itself in Germany than in other countries,’ says Felix Falk, Managing Director of game. ‘Many players continue to buy games on data storage devices due to internet connections with too little bandwidth or the numerous businesses with games departments – from electronics retailers to drugstores. In the Covid-19 year 2020, there was a tremendous surge in the share of download games. Not least, the shop closures during the shutdowns contributed strongly to this development.’

 

German games market: big jump in sales revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32 per cent compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment – an increase of 26 per cent over 2019. The submarket for computer and video games showed even stronger growth, with purchases of games, in-game and in-app purchases, subscriptions and charges for online services climbing to 5.2 billion euros, an impressive 36 per cent rise compared to the previous year.

 

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

GR8 Tech Opens New Hub in Warsaw, Poland

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GR8 Tech opens a hub in Poland
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An award-winning iGaming platform provider, GR8 Tech, opened its newest hub in Warsaw, Poland, on June 6, 2024. As a company committed to a remote-first model since the pandemic, GR8 Tech continues to support its diverse international staff by offering flexible and comfortable working conditions. In addition to assisting in home office arrangements, the company also provides local hubs in target locations where employees are concentrated and hiring activities are underway.

These hubs, available in several locations across Europe, including Cyprus, the Czech Republic, and, from now on, Poland, offer employees the opportunity to work in an office-like environment if they choose. This initiative is part of GR8 Tech’s ongoing efforts to ensure that its employees have the best possible working conditions in any location they choose to work from—efforts that have been recently recognized with the “Best Workplace 2024” title by SiGMA Americas Awards.

The new Warsaw hub will serve as a convenient workspace for the 80+ specialists already located in Poland and all new employees joining the company. It will also be available to any GR8 Tech employees traveling internationally who require a professional environment to work from.

The opening of the Warsaw hub aligns with GR8 Tech’s broader strategic activities across Europe and specifically in Poland. Recently, GR8 Tech participated in the largest Polish IT festival, Code Europe, held on June 10-11 in Krakow, as the technology partner, with GR8 Tech’s Chief Talent Officer, Tetiana Davydova, holding a talk on “Mastering the Science of Negotiation: Secrets to Successful Dialogue in Tech” at the event. GR8 Tech will also participate in the Devoxx conference in Krakow on June 19-22 as a partner. The company’s Deputy CTO, Pawel Grzegrzolka, will hold a talk on “Integrating quality gates in IaC”.

To learn more about GR8 Tech and its upcoming activities, visit the company’s website and join its communities on LinkedIn and Facebook for business-related topics or Instagram for the highlights of the GR8 work environment.

 

About GR8 Tech

GR8 Tech is an international iGaming provider of high-performance Sportsbook and Casino platform. Holder of the “Best Workplace 2024” title by SiGMA Americas, “Best Online Sportsbook Provider 2024” by SiGMA Eurasia, and, most recently, “Rising Star Provider of the Year” by Affpapa iGaming Awards.

GR8 Tech’s flagship product, GR8 Sportsbook, renowned for its exceptional event coverage and robust feed, manages heavy user loads with real-time anti-fraud processing and advanced margin management capabilities. Complementing the Sportsbook, GR8 Tech’s portfolio includes the GR8 Casino platform and vital standalone products like CRM, payment gateway, player account management, etc.

Focused on the personalized approach and lifetime partnership, GR8 Tech perfectly alleviates iGaming operators’ challenges by delivering customized, scalable solutions that evolve with business growth.

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Central Europe

KJM Endorses IDVerse to Tackle Rising Concerns Over Minor Protection

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The Commission for Youth Media Protection (KJM) has officially endorsed IDVerse, a leading provider of online age verification solutions, to address the growing need for enhanced minor protection. This endorsement comes in the wake of concerning statistics from the Javelin Report, which underscores the critical importance of safeguarding children online. With 54% of households not monitoring or restricting their children’s online activity, the risk of exposure to harmful content is significantly heightened. KJM’s endorsement of IDVerse is a significant step towards robust and comprehensive solutions for protecting minors online.

KJM, as the central oversight body for youth media protection in Germany, plays a crucial role in evaluating and endorsing effective age verification and protection systems. Comprises experts from federal and state media authorities, KJM ensures that digital content adheres to stringent youth protection regulations. The organisation’s endorsement is a significant mark of credibility and reliability for solutions like IDVerse.

The Javelin Report, a comprehensive study on online safety, reveals that more than half of households do not monitor their children’s online activities, leading to increased risks of identity fraud and exposure to inappropriate content. The lack of oversight amplifies the need for advanced technological solutions that can provide a safer online environment for minors.

By endorsing IDVerse, KJM champions innovative solutions that prioritise the safety and well-being of minors in the digital age. IDVerse’s advanced age verification technology offers a proactive defense against online threats, ensuring that minors are protected from identity fraud and inappropriate content. This endorsement is particularly valuable for the iGaming market, where preventing underage gambling is a critical concern.

Peter Violaris, Head of Global Privacy at IDVerse, said: “We are honored to receive the endorsement of KJM, which validates our unwavering commitment to minor protection and online age verification. The alarming statistics on unmonitored online activity among children underscore the critical need for robust solutions.

“At IDVerse, we have developed cutting-edge technology that not only protects children but also respects the privacy of all users. Our system ensures that only the necessary information is shared and that data is securely handled and promptly deleted after verification. Together with KJM, we are dedicated to creating a safer online environment for children worldwide.”

The endorsement of IDVerse by KJM sets a precedent for future initiatives aimed at enhancing minor protection and safeguarding children from age-restricted or inappropriate content. It underscores the importance of collaboration between regulatory bodies and industry leaders in addressing the evolving challenges of the digital landscape.

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Central Europe

BGaming enters Slovakia in partnership with state-owned operator TIPOS

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BGaming enters Slovakia in partnership with state-owned operator TIPOS
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iGaming content provider BGaming has made its debut in Slovakia after penning a landmark content agreement with state lottery operator TIPOS.

As part of the deal, BGaming has integrated several licensed games, such as Alien Fruits, Wild Cash, and Bonanza Billion with TIPOS’ online casino platform.

Founded in 1992, TIPOS currently offers lottery, sports betting and online casino in Slovakia. As a result of its collaboration with BGaming, the former government-owned monopoly will strengthen its slots game offering in an increasingly competitive market.

Following its market launch, BGaming has bolstered its leadership credentials in Europe. The studio continues to deliver on its promise to create the best iGaming experiences for players in regulated markets worldwide.

Marina Ostrovtsova, CEO at BGaming, said: “Slovakia is a market we have been working to enter for two years. It has plenty of potential and we are thrilled to partner with TIPOS to deliver BGaming’s unrivalled proposition to the players.

“The titles we have integrated are greatly varied and will appeal to a broad range of player preferences. We look forward to seeing how this partnership develops.”

Štefan Hrček, Casino Brand Manager at TIPOS, said: “We are delighted to strengthen our portfolio with a handpicked selection of BGaming’s most iconic games, including its first-ever cascading reel game Bonanza Billion.

“BGaming has established a strong reputation as one of the leading suppliers in Europe and it is a pleasure to add them to our list of partners.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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