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Germany: Game downloads surge in the Covid-19 year

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Game downloads surge in the Covid-19 year
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  • 6 in 10 PC and console games sold in 2020 were purchased as downloads
  • Share of sales revenue from game downloads rises to over 40 per cent
  • Great differences between PC and console games
  • German games market grows to 8.5 billion euros in 2020

The trend of purchasing computer and video games by download accelerated significantly in the Covid-19 year 2020. Alongside the mail-order trade, the only option open to many games fans during periods of closed retail businesses was purchase via download to PCs and games consoles. This spurred a jump in the download share of sales in PC and console games from 45 to 58 per cent within 12 months – meaning that 6 in 10 games purchases in 2020 were made via download. The download share of sales revenue is somewhat lower: downloads account for about 4 in 10 euros in sales made in Germany in 2020 with PC and console games, up from 33 per cent in 2019. As a general rule, the cheaper the game is, the greater the share of download purchases. 8 in 10 computer and video games costing up to 30 euros are purchased as downloads. These are the numbers released today by game – the German Games Industry Association, based on data collected by the market research company GfK. There are big differences between PC and games consoles. For PC games, the download share of sales is 94 per cent. For games consoles like PlayStation, Switch and Xbox, on the other hand, only about 1 in 3 games (35 per cent) is purchased via download. However, this represents a considerable increase in comparison to 2019, when the share was 24 per cent.

‘The purchase of games via download has taken longer to establish itself in Germany than in other countries,’ says Felix Falk, Managing Director of game. ‘Many players continue to buy games on data storage devices due to internet connections with too little bandwidth or the numerous businesses with games departments – from electronics retailers to drugstores. In the Covid-19 year 2020, there was a tremendous surge in the share of download games. Not least, the shop closures during the shutdowns contributed strongly to this development.’

 

German games market: big jump in sales revenue in 2020

The German games market recorded a strong jump in sales revenue in the Covid-19 year 2020: total sales revenue of around 8.5 billion euros was achieved in computer and video games and associated hardware, as already reported by game. This is an increase of 32 per cent compared to the previous year. Sales of more than 3.2 billion euros were registered with games consoles, gaming PCs and the corresponding peripheral equipment – an increase of 26 per cent over 2019. The submarket for computer and video games showed even stronger growth, with purchases of games, in-game and in-app purchases, subscriptions and charges for online services climbing to 5.2 billion euros, an impressive 36 per cent rise compared to the previous year.

 

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

STS Group Extends BetGames Content Partnership

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The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.

Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.

More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.

The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.

Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.

“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.

“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.

“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.

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Central Europe

Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
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Aspire Global’s Pariplay, the leading aggregator and content provider, has bolstered its presence in the regulated market of Switzerland by partnering with Grand Casino Bern’s online brand 7 Melons.

This agreement will enable Pariplay to offer its innovative and feature-packed Wizard Games title and content from its Ignite partner programme to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.

The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion™ platform.

Fusion™ features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales, Pariplay, said: “This is the latest in a string of content agreements we have reached in this very exciting regulated market. Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”

Ludwig Nehls, CEO at Grand Casino Bern, said: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”

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Central Europe

EGT Interactive Enters Czech Market with Fortuna Entertainment

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EGT Interactive has entered the Czech Market with one of the leading iGaming operators in the country, Fortuna Entertainment Group (FEG).

The strategic deal with Fortuna Entertainment will enable EGT to broaden the reach of its products while further diversifying the content of the slots available on ifortuna.cz. The players base can also enjoy 40 attractive EGT Interactive games, including Amazon’s Battle, 40 Mega Clover, Great 27, Supreme Hot, 100 Super Hot and the trendy bonus game, the Jackpot Cards. The games are launched in partnership with RWC Energy which will ensure a stable and reliable integration process.

Fortuna Entertainment Group is a trustworthy partner of EGT Interactive, and both companies have been partnering in other markets as well. This strategic partnership exists in Romania, where the Group owns casaparilurilor.ro and efortuna.ro brands, and in Croatia through the psk.hr iGaming offering.

“We are proud to build upon this partnership with Fortuna Entertainment Group. We have already achieved great results partnering with FEG in other markets. We are rapidly growing, and such a partnership will, for sure, have a positive outcome for both parties,” Ivo Georgiev, Managing Director of EGT Interactive, said.

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