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EGBA Requests that the Expert Group on Gambling is Re-established



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The European Gaming and Betting Association has backed gaming authorities from EU member states in appealing for the EU Expert Group on Gambling to be re-established.


Online Gambling in the EU

There is no sector-specific EU regulation in the area of gaming services. The European Court of Justice has declared that the way EU countries manage their gambling services is within their own remit as long as they adhere to the fundamental freedoms guaranteed by the (TFEU)’Treaty on the Functioning of the European Union’. In this instance, the freedom to provide services or start a business in another EU country is critical to make gambling safer.

Most EU nations permit the usage of at least some games of chance via the internet. Some governments permit all games, while others allow only particular types, such as betting, poker, and casino games. The formation of Monopolistic regimes offering internet gambling is now in various European nations. These are either run by a government-controlled public operator or by a commercial operator with an exclusive right. However, an increasing number of EU countries have implemented licensing arrangements that allow many operators to compete for market share. Under EU law, no one system has an advantage over the others.


About the European Gaming and Betting Association

The European Gaming and Betting Group (EGBA) is a Brussels-based trade association representing bet365, Betsson Group, Entain, Kindred Group, and William Hill, among other significant online gaming and betting providers licensed and regulated within the EU.

Affiliate members include the likes of the Swedish Trade Association for Online Gambling (BOS). EGBA collaborates with national and EU regulatory agencies and other stakeholders to create a well-regulated and well-channeled online gambling industry that offers high levels of consumer protection while also considering the reality of the internet and online consumer demand.

EGBA member firms adhere to the strictest regulatory guidelines and hold 145 online gaming licenses, allowing them to serve 16 million customers throughout 17 European countries.

Call For Re-establishment of EU Expert Group

Members of the European Gambling Association (EGBA) from 14 EU countries have written to European Commissioner Thierry Breton about the matter to build a more coordinated strategy to regulate a €100 billion per year European gambling market. Even though the initial Expert Group, which included members from many European gaming agencies, was disbanded in 2018, according to the EGBA, it was seen as a success by most regulators. The EGBA further stated that there was no longer a basis for collaboration throughout the €100 million European gambling market by disbanding the association. The EGBA also mentioned concerns over the issue of money laundering and unlawful gambling within the industry. The group served as a venue for exchanging market regulation knowledge and best practice policies.

“There is currently no EU structure in place for gambling regulators to interact, much less collaborate on major issues affecting Europe’s online gambling industry. The majority of these concerns are international in scope and necessitate collective solutions. The message to the European Commission is clear: both gaming regulators and the industry are united in their support for the Expert Group, and the Commission should reestablish it.” Paraphrased from a quote by the EGBA secretary general Maarten Haijer.

What are the Rules for Legal Online Gambling?

The European Gambling Commission is constantly modifying existing laws and establishing new ones  for authorized online gaming enterprises to make online gambling more fair and safe. Online gambling sites must adhere to various limits and regulations, such as utilizing a system like UK, limiting the number of funds, and many others, which we have listed below.

  • Identification: A gambler or player must adequately prove his identification to the operator, according to one of the European Gambling Commissions’ primary stages and standards. In addition, the operator must have a thorough understanding of their customer before allowing them to gamble.
  • Anti-money laundering: To avoid money laundering and other criminal hazards, the operators must conduct a risk-based assessment of the players, according to the law.
  • Consumer Protection: The first and most important goal of online gaming companies is to keep their consumers safe. That is why they have enacted so many laws and regulations to regulate and govern internet gaming.
  • Age limit: There is an age restriction, and those under that age are not permitted to participate in online gambling sites.
  • Money limit: Some countries have regulations prohibiting gamblers from depositing excessive amounts of money or playing excessively.

The European Gaming Commissions (EGC) have imposed numerous laws and regulations on online gambling to avoid fraud and addiction. Because gambling entails numerous risks, like the chance of losing money, the risk of becoming addicted, and so on, The EGC enacted these regulations to protect authorized gambling sites.

With all these steps in the right direction, the EGBA is well on the way to further standardizing the industry.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe



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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’



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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.


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PopOk Gaming Unveils Exciting New Instant Game: “Dice”



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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.


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