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Tom Horn eyes Lithuanian uplift following 7bet.lt content deal

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Tom Horn eyes Lithuanian uplift following 7bet.lt content deal
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Online casino game developer Tom Horn Gaming has added yet more depth to its burgeoning roster of Lithuanian operators after sealing a content deal with the newly established sports betting and live casino operator 7bet.lt, owned by Amber Gaming.

Under the terms of the agreement 7bet.lt has taken live the supplier’s gaming suite, including Lithuania’s top performers – Hot Blizzard and 243 Crystal Fruits.

“We’re proud to be strengthening our presence in the country as the leading igaming content supplier with premium partners like 7bet.lt. With our expertise and content designed for this region, we’re confident that our games will deliver excellent results and increase our reach, whilst bolstering acquisition and improving retention.

We believe that players of 7bet.lt enjoy our novel and entertaining content and will be impressed by every new title we introduce to the market, ” Ondrej Lapides, CEO at Tom Horn Gaming said of the latest commercial tie-up.

Andrius Lapienis, Head or Marketing at Amber Gaming added: “Given its strong reputation and open and innovative approach to game development, Tom Horn Gaming is a must-have provider for any online casino and we’re delighted to have teamed up with them.

The supplier’s portfolio boasts unique and high-quality content and we’re impressed with the performance of their games in Lithuania. Tom Horn games will diversify our gaming portfolio and we’re confident that their titles will resonate with our growing online customer base, whilst contributing to higher revenues.”

Tom Horn Gaming lauds the Baltics as its key market, building on its premium position in Lithuania, where in 2016 it became the first certified provider of online gaming solutions. In addition to regular slot games, Tom Horn is recognised for supplying games to a niche audience of the so-called category B, which allows players of ages between 18 and 21 to enjoy playing slot games with limited bets and payouts.

Baltics

Lithuanian Gambling Revenue Up 66% to €89.3M in H1 2022

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Gambling revenue in Lithuania increased 66% YoY in H1 2022 as customers returned to land-based venues following the removal of Covid-19 restrictions.

Gross revenue for the six-month period amounted to €89.3m, up from €53.8m in the previous year when Covid-19 measures continued to affect land-based casinos, slot parlours and retail betting.

Land-based gaming revenue was up 1139.3% from €2.8m in 2021 to €34.7m. Category B slot machines with €0.50 stake limits were the main revenue generator, accounting for €15.3m. Uncapped category A generated €6.2m. Lottery ticket sales reached €65.2m, up 3.2%.

Online gambling also continued to grow despite the return of land-based options and the tight marketing restrictions on online gaming. Revenue was up 7.7% YoY at €54.9m. Category A online slots generated €15.5m and category B slots €683,313. Online sports betting revenue hit €9m and table games €3.5m.

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Baltics

Revolutionary hybrid sports tournaments now greatly enhanced with Sportradar’s Universal Fraud Detection System

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Revolutionary hybrid sports tournaments now greatly enhanced with Sportradar’s Universal Fraud Detection System
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Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments.

The partnership will enable Twain Sport to promise its tier-one operator partners the world’s very best in integrity and fraud detection – with the same system deployed across the likes of UEFA, the NBA and the NHL.

Sportradar’s UFDS is considered the industry’s premium integrity bet monitoring service, identifying betting-related manipulation in sport, made possible by the product’s proprietary algorithms and constantly maintained database of odds, leveraged to detect match-fixing.

By tracking odds changes and liquidity across a wide range of markets, the UFDS is in an unrivalled position to detect irregular betting patterns in real-time.

Set to be deployed with Twain Sports’ League launch on the first of August with T-Basket, and all other future games, the integrity partnership will include auditing of the League, its rules and concepts and monitoring of every single match played.

Athlete education is also set to be introduced and will see a comprehensive induction in the integrity standards expected of all those involved.

Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “The highest level of integrity has always been the foundation of our new betting offering. We see the integration of Sportradar’s industry leading FDS into Twain Sport as key layer of integrity on behalf of our operator partners – ensuring we offer the very best live sports product on the market.

“Promising high-frequency betting and low-spend extended playing sessions, we’re confident that Twain Sport will prove transformative in the industry and we can’t wait until the action kicks off in August.”

Andreas Krannich, Managing Director, Sportradar Integrity Services, added: “UFDS is the world’s best system to monitor and analyse the worldwide betting market for suspicious betting patterns. Using it, we support integrity in sport, law enforcement and state authorities to monitor, detect and analyse betting-related manipulation and other types of corruption.

“The extensive UFDS historical database and our unmatched experience mean that we are uniquely positioned to analyse and report on any relevant matter related to suspicious activity. We’re sure that with Twain Sport, we can now promise its products will be protected by some of the world’s most advanced technology.”

Set to launch with T-Basket in August 2022 and backed by some of the industry’s leading brands, Twain Sport will offer short-form, live-action across a range of custom-built arenas in selected European locations.

Created to bridge the gap in demand for increased live sport with a high-frequency entertainment format, Twain Sport will deliver head-to-head tournaments every hour – with a match every three minutes, totalling 6300 monthly.

 

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Baltics

Lithuanian Regulator Issues Fines to Gaming Strategy Group and Tete-a-Tete Casino

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Lithuanian Regulator Issues Fines to Gaming Strategy Group and Tete-a-Tete Casino
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Lithuania’s Gambling Supervisory Authority has issued fines to Gaming Strategy Group, the operator of Betsson-owned Betsafe in the country, and Tete-a-Tete Casino.

Gaming Strategy Group was fined €25,000 for breaching rules regarding advertising after it distributed a newsletter to 10,430 customers about an online game.

Sent in February this year, the newsletter included information about the game and its features, as well as the option for players to click on links to log in to their account or to request a new password if they had forgotten their login details.

Last year, the Lithuanian government introduced a ban on range of gambling advertising, including promotional bonuses. The law on gambling prohibits the promotion of gambling through activities such as special events, test games, promotions, discounts, gifts and other incentives.

In its ruling, the Gambling Supervisory Authority said that as the newsletter’s intention was to draw attention to a gambling service and specific details about the game, including its win percentage and free spins features, this was in breach of Article 10 (19) of Lithuania’s gambling regulations (ALI).

In the case of Tete-a-Tete Casino, the Gambling Supervisory Authority issued the operator a fine of €15,000 for allowing players located outside Lithuania to gamble through its website remotely.

The regulator said this breached Article 205, Part 3, Article 201, Part 1 of the ALI as gambling with an operator licensed in Lithuania while not physically located in the country is illegal on the part of the gambling operator.

Tete-a-Tete Casino was also warned that its licence could be suspended if it does not put in place the relevant processes to halt such activity in the future. The operator has until 10 August to comply with the request.

The Gambling Supervisory Authority noted that neither decision was final, and both of the operators can appeal the rulings.

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