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Tom Horn eyes Lithuanian uplift following 7bet.lt content deal

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Tom Horn eyes Lithuanian uplift following 7bet.lt content deal
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Online casino game developer Tom Horn Gaming has added yet more depth to its burgeoning roster of Lithuanian operators after sealing a content deal with the newly established sports betting and live casino operator 7bet.lt, owned by Amber Gaming.

Under the terms of the agreement 7bet.lt has taken live the supplier’s gaming suite, including Lithuania’s top performers – Hot Blizzard and 243 Crystal Fruits.

“We’re proud to be strengthening our presence in the country as the leading igaming content supplier with premium partners like 7bet.lt. With our expertise and content designed for this region, we’re confident that our games will deliver excellent results and increase our reach, whilst bolstering acquisition and improving retention.

We believe that players of 7bet.lt enjoy our novel and entertaining content and will be impressed by every new title we introduce to the market, ” Ondrej Lapides, CEO at Tom Horn Gaming said of the latest commercial tie-up.

Andrius Lapienis, Head or Marketing at Amber Gaming added: “Given its strong reputation and open and innovative approach to game development, Tom Horn Gaming is a must-have provider for any online casino and we’re delighted to have teamed up with them.

The supplier’s portfolio boasts unique and high-quality content and we’re impressed with the performance of their games in Lithuania. Tom Horn games will diversify our gaming portfolio and we’re confident that their titles will resonate with our growing online customer base, whilst contributing to higher revenues.”

Tom Horn Gaming lauds the Baltics as its key market, building on its premium position in Lithuania, where in 2016 it became the first certified provider of online gaming solutions. In addition to regular slot games, Tom Horn is recognised for supplying games to a niche audience of the so-called category B, which allows players of ages between 18 and 21 to enjoy playing slot games with limited bets and payouts.

Baltics

Entain Makes $1B Bid for Olympic Entertainment Group

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British betting firm Entain Plc has allegedly made a $1bn buy-out offer for Estonian operator Olympic Entertainment Group (OEG).

Citing anonymous sources, Bloomberg reported that Entain is looking to acquire the company’s online business, OlyBet, alongside its operations in Lithuania and Croatia. The deal would also include an option to buy Olympic’s outstanding business in early 2023 based on its performance.

OEG operates approximately 100 casinos across Europe, the majority of which are located in the three Baltic states of Estonia, Latvia and Lithuania, and its acquisition would see the British betting firm become the region’s market leader. However, neither company has so far issued a statement regarding the rumoured takeover.

If the sale goes through, it will build on Entain’s acquisition of Enlabs AB. The €370m purchase brought the Swedish iGaming company’s Optibet brand — OEG’s chief rival in the online gambling space — under the umbrella of Entain. At the time, the company claimed Enlabs’ acquisition was in line with its expansion into new markets.

Making the acquisition even more likely is the current position of OEG’s owner, London-based private equity firm Novalpina Capital. The company bought OEG for €300m in 2018, but the firm has been rocked by recent developments.

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Baltics

CT Interactive Enters Lithuanian Market with TOPsport

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CT Interactive is about to debut in Lithuania after striking a deal that will see its games live at the TOPsport operator.

“The agreement will expand our reach and strengthen our stronghold in the regulated European markets,” Lachezar Petrov, CEO at CT Interactive, said.

A carefully selected game list from the company’s portfolio that will appeal to players in the specific market will soon be available.

“We have included bestsellers like 40 Treasures, Lucky Clover and Duck Of Luck along with many other titles that TOPsport players will enjoy and come back for more,” Milena Tsankarska, business development manager at CT Interactive, said.

A first of its kind for CT Interactive in the Lithuanian market, this collaboration sees the provider’s first steps in the Baltic country. The supplier’s games are already available in Latvia and Estonia.

“It is great to see our efforts to expand market share pay off with a new partner and new market entry. We value our relationship and co-operation with our new partner. We have high expectations for the market and couldn’t find a better operator to enter the market with,” Petrov said.

“It is a great pleasure to start working together with CT Interactive,” Gintaras Staniulis, CEO of TOPsport, said.

“We believe that a more diverse portfolio will help everyone to find for what they are looking for. We are familiar with CT Interactive content and hope that our clients will like it. We are excited to expand our TOPsport casino family with CT Interactive.”

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Baltics

BF Games adds top-performing titles to Betsson Group brands

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BF Games adds top-performing titles to Betsson Group brands
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Creative development studio BF Games has launched its top-performing content across several Betsson Group brands.

A selection of the supplier’s titles is now live with the leading operator’s brands, including Betsafe and CasinoEuro, with the partnership stretching over numerous jurisdictions such as Latvia and Estonia.

The available content includes fan-favourites such as Book of Gods, Stunning Hot 20 Deluxe Remastered, Book of Ming, Royal Crown and Book of Gates.

Betsson Group is one of the largest companies in online gaming in Europe and boasts an impressive customer base across its many brands.

BF Games’ slot portfolio offers a diverse mix of classic fruit slots and more innovative content with immersive and engaging features.

The supplier has recently enhanced its footprint across numerous jurisdictions and was earlier this year awarded an ISO 27001 certification which will enable BF Games to enter additional markets such as Switzerland and Hungary.

Claudia Melcaru, Head of Business Development at BF Games, said: “This partnership with Betsson Group is a major step for us as we continue to focus on growing the reach of our content across brands and markets.

“Through this collaboration we will be able to introduce our top-performing games to a new audience and we are certain they will resonate well with Betsson Group’s players.”

Paul Malt, Head of Games at Betsson Group, said: ”BF Games content offers great entertainment with proven mechanics and features that will be a great addition to our existing product offering.”

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