New deals mark starts of ambitious partnership plan with European football clubs
The betting brand BK8 have today announced partnerships with five clubs in La Liga Santander ahead of the new season.
BK8 will become the official Asian Betting Partner of Valencia CF, Athletic Club, Villarreal CF, RCD Mallorca and Elche CF for the course of the 2021-22 La Liga season.
Michael Gatt, MD for Europe at BK8, said: “These new deals are really exciting for BK8 and represent a huge marker for us as a brand in being able to begin to achieve some of our objectives in working closely with football related partnerships.
“We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.
“We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.
“This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”
The deals will see BK8 branding on the clubs digital and social media channels in Asian Market as well as activities with the players of all five clubs across the season, plus includes virtual perimeter advertising rights in the region.
Anil Murthy, Valencia CF president, said: “VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow.”
Fernando Roig, Villarreal CF president said: “We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent.”
Alfonso Diaz, RCD Mallorca CEO of Business said: “This is a really important agreement for us and it confirms our progress on a global strategy in which RCD Mallorca brand expands internationally”.
Joaquin Buitrago, Elche CF president: “ It is great news for us to sign this partnership with BK8. A company with proven influence in the Asian market and that allows us to strengthen our sponsorship structure and also to continue enhancing our image in the international market together with other La Liga clubs”.
Singapore Gambling Regulatory Authority Officially Inaugurated
Singapore officially inaugurated its new gambling regulator – the Gambling Regulatory Authority (GRA) – on August 16.
GRA aims to stay ahead of new and global trends in the gambling industry and aims to respond more effectively to emerging gambling culture and products, particularly the lines between gambling and gaming are blurring.
“The gambling landscape within the next five years will be very different from what it is today and we have to get ready for that future,” Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, stated in her keynote address during the inauguration ceremony of the GRA.
GRA will regulate a wide spectrum of gaming activities, including casinos and online or offline lotteries, as well as sports betting and several operations offered through an online or interactive games segment.
In his opening remarks, Chairman GRA, Mr Tan Tee How, expressed appreciation and encouraged his officers to continue to sustain the transformation efforts across GRA’s processes to uphold GRA’s effectiveness and credibility as a gambling regulator.
Minister for Communications and Information and Second Minister for Home Affairs, Josephine Teo, lauded CRA’s positive achievements over the years, noting that, “Casino-related crime remains very low, well under 1% of overall crime.”
The formation of GRA is an important next step for gambling regulation in Singapore, Mrs Teo highlighted the need of such a regulatory agency was a need of time with a major paradigm shift due to technological advancement.
“First, technology has significantly altered the gambling landscape, it has changed how people gamble. It is now easier to gamble anytime, anywhere, with people around the world, anyone. Demand for remote gambling has risen. Technology will continue to further enlarge the scale and scope of online gambling.” Minister for Communications Josephine Teo stated.
The minister emphasised the fact that changing consumer preferences have given rise to new gambling products. It’s increasingly challenging to keep up with all of the innovations while the boundaries between gambling and gaming have blurred.
There are more and more variants of gaming, gambling, and games of chance, such as those involving cryptocurrencies or using crypto technology.
Endorphina to Attend G2E Asia Singapore
Endorphina games, the leading B2B online slots game provider, will be attending this year’s G2E Asia in Marina Bay Sands, Singapore, this month from August 24 to 26.
G2E Asia is a prominent event that brings together key gaming experts from around the globe and within the industry. Endorphina will be amongst the participants this year and have their own stand at B1113.
Growing steadily each year, Endorphina has a portfolio packed with over 100+ catchy and thrilling games. The event will be the perfect excuse to learn about the latest news from the leading B2B online slots game provider which has recently been shortlisted at the SBC Awards in the category of Employer of the Year. The leading B2B online slots game provider has achieved industry recognition at the highest level.
This year, SBC Awards will take place on the final day of the SBC Summit Barcelona on Thursday, September 22, 2022, at The Palau Nacional in Barcelona.
The company stated: “This year is our 10th anniversary as a company, a remarkable opportunity to celebrate together in person. We’re looking forward to spreading and sharing endorphins with you all.”
Casino Secret Becomes AS Monaco’s Official Online Gaming Partner in Japan
Casino Secret, one of the fastest growing and innovative online casinos in Japan, has become the Official Online Gaming Partner of AS Monaco in Japan for the next two seasons.
By entering into a partnership with a company primarily focused on the Japanese market, AS Monaco is taking another step forward which will enable the Club to get closer to the football fans in the region.
Casino Secret and AS Monaco will jointly launch an exclusive digital campaign, featuring a series of high-impact content targeting the Japanese audience to celebrate the new partnership.
Jean-Emmanuel de Witt, CEO of AS Monaco, said: “We are delighted to welcome Casino Secret as our online gaming partner in Japan. AS Monaco is an iconic Ligue 1 club with a strong international dimension, and is enjoying growing interest in Japan notably due to the arrival of Takumi. We look forward to starting this new partnership with Casino Secret to grow our presence in Japan and to provide Japanese football fans with some unique jointly created content.”
Nadir Ounissi, Founder and CEO of Casino Secret, said: “Since our launch in 2018, Casino Secret brand has been growing exponentially in Japan and that has led us to win several awards voted by the community of players. In the past we worked with other partners in the football industry, now as one of the leading online gaming companies in Japan, it is logical to take a next step to associate with AS Monaco, a world-renowned club, with a strong digital audience of over 22 million supporters and a constant growth of this resonance. With Takumi Minamino’s presence in the AS Monaco team, we have a great opportunity to grow our respective Japanese communities in the next two seasons. We look forward to this collaboration.”
Gary Aurivel, COO of Casino Secret, said: “We’re excited to partner with AS Monaco. Emotion, surprise, and fun are the main keywords defining this partnership. This collaboration between the club where one of Japan’s top football players’ plays, and online casino will bring endless fun and excitement to our audience in Japan. We look forward to work with them to create exclusive content to our Japanese audience.”
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