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The growth of the UK gambling market

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Photo credit: gamblingcity.net
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Gambling has been an important part of UK culture for hundreds of years and it remains a popular pastime in the UK. However, today’s gambling industry is certainly not the one your father or grandfather knew.

Instead, the gambling industry in the UK has become extremely innovative, competitive and fragmented over the course of the last decade. Keep reading to learn more about how the UK gambling market is performing — and where it is headed next.

 

The growth of online gambling

Over the course of the last 10 years, one of the areas of the industry which has seen the most growth has been the online betting and gambling market. Overall, gambling has seen something of slight decline in popularity as, according to market reports, the gross gambling yield (GGY) of the UK gambling and betting industry in the UK decreased by roughly £84.1m between April 2018 and March 2020.

However, this decline was mostly limited to brick-and-mortar casinos as during the same period, remote or online gambling actually increased exponentially. From April 2018 until March 2020, remote casino gambling — or online gambling — increased by roughly 4% and remote betting increased by roughly 15.5%. These are hugely significant leaps in popularity and the market actually shows no signs of slowing down for online gambling and betting.

There are now hundreds of different online casinos and gambling platforms for users to choose from, all of which are competing for the attention of UK consumers. In order to stand out in a highly competitive online marketplace, online casinos such as Rizk Casino UK offer gamblers extensive games libraries, competitive registration bonuses and state-of-the-art digital platform technology.

 

Sports betting dominating the market

It is worth taking a deeper look into the UK gambling and betting industry to better understand the market forces and where the online gambling industry is headed. Sports betting is actually one of the biggest categories of online gambling and it is growing at an exponential rate year on year.

Sports betting on football is particularly popular, dominating roughly 48.4% of the sports betting marketshare. Following football, horse racing and steeplechase events make up about 28% of the sports bets placed in the UK. However, concerns about animal welfare and cruelty linked to both horse- and dog-related events has led many people in the UK to rethink whether or not they want to continue engaging with sports that rely on and profit from animal exploitation and cruelty.

After horses comes a bit of a surprise as tennis makes up 5% of the GGY, dog-related events and races make up 3.1% of the GGY, and golf provides another 0.7% towards the GGY. A further 9.7% of the GGY is contributed by an amalgamation of different sports.

Interestingly, the last 18 months has led to a new sport rising in popularity — virtual sports and events. Many people who never before would have watched or engaged with esports have suddenly found themselves rooting for particular teams or placing bets on a favourite player. The esports industry is still in its infancy, but it is a promising industry that is set to grow exponentially over the coming decade.

 

Looking across the Atlantic and to the future

A quiet revolution is happening in the United States and many UK gambling companies are taking note. The United States has had an extremely fragmented, conservative approach to online gambling and gambling in brick-and-mortar casinos for decades. Now for the first time ever, legislation is being introduced in many states across America which would liberalise regulations of online and in-person gambling.

In recent times, local, state and federal governments in America and many municipalities have found themselves strained and are now looking for ways to make up for their budgetary shortfalls. However, the introduction of better, more reliable mobile technology and infrastructure has also played a role in the increasing acceptance of online gambling and sports betting.

The United States now presents a massive opportunity to UK gambling companies which already have well-developed online platforms. The industry is about to receive a huge influx of Americans looking for safe, reliable platforms on which to make bets and gamble, and many UK companies will be looking to take on this new challenge.

Regardless of what happens in the United States however, the online gambling industry is set to continue growing in the UK and is expected to grow by more than $80m by 2024.

eSports

LE MANS VIRTUAL SERIES BY MOTORSPORT GAMES GEARS UP FOR ROUND TWO ON OCTOBER 16, 2021

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LE MANS VIRTUAL SERIES BY MOTORSPORT GAMES GEARS UP FOR ROUND TWO ON OCTOBER 16, 2021
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After a thrilling 1ST round that saw more than 2.6 million impressions worldwide, the 2nd stage kicks off at 7:30 a.m. EDT on Saturday

Motorsport Games Inc. announced that after a thrilling 1st race, the stage is set for round 2 of the Le Mans Virtual Series, the 6 Hours of Spa Virtual, slated for October 16, 2021 at 07:30 a.m. EDT. Saturday’s race will feature 38 entries (entry list HERE). Le Mans Virtual Series is a joint venture between Motorsport Games — a leading racing game developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world — and the Automobile Club de l’Ouest (“ACO”) — the creators and organizers of the world-famous 24 Hours of Le Mans and promoter of the FIA World Endurance Championship (the “FIA WEC”).

The 2021-22 season of the Le Mans Virtual Series consists of 5 rounds, the 2nd of which is the 6 Hours of Spa Virtual. The 38 prototype and grand touring endurance entries will compete virtually on the infamous 7 kilometer Belgian circuit, including famous corners and bends such as Eau Rouge, Raidillon, Stavelot and La Source. The live broadcast will feature lead commentary by FIA WEC’s Duncan Vincent, together with Chris McCarthy and Lewis McGlade.

Round 2 of the Le Mans Virtual Series comes on the heels of a successful 1st round that saw more than 2.6 million impressions worldwide and a thrilling victory from Realteam Hydrogen Redline. The 1st round of the esports endurance racing championship was an action-packed and incident-filled 4 Hours of Monza on September 25, 2021. Monza’s more than 2.6 million impressions on official channels during race week alone set the stage for a wildly successful series. Viewers can expect even more thrills and excitement for this coming round! Realteam Hydrogen Redline’s drivers Dani Juncadella, Jeffrey Rietveld and Michal Smidl took 1st place overall, while GPX Rebellion Esports and team Floyd Bykolles-Burst finished in 2nd and 3rd place, respectively. Mitchell Dejong, Mack Bakkum and Martin Kronke from the Porsche Esports Team took the Le Mans Grand Touring Endurance honors in a class that featured no fewer than 5 different manufacturers represented.

The Le Mans Virtual Series brings together top-level, real-life drivers such as Jenson Button, Alex Palou, Stoffel Vandoorne, Louis Deletraz and a number of the world’s other best sim racers to compete together in 5 endurance races that range from 4 to 24 hours in duration. This year’s series will conclude with the 24 Hours of Le Mans Virtual, which will take place live and televised at the Autosport International (“ASI”) show in Birmingham, UK in January 2022.

 

Here is where you can follow all of the weekend’s action, live and uninterrupted:

Friday, October 15, 2021: (all times Eastern Daylight Time)

1:00 p.m.                           Qualifying show live (not available on WEC or 24 Hours of Le Mans channels)

1:10 p.m.– 1:30 p.m.       Qualifying GTE

1:40 p.m.– 2:00 p.m.       Qualifying LMP

Saturday, October 16, 2021:

04:00 a.m.– 6:00 a.m.     Warm up

7:30 a.m.                           Le Mans Virtual Series show live

8:00 a.m.                           6 Hours of Spa – RACE

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eSports

The venue for the official Russian-language broadcast of PGL Major Stockholm 2021 is announced

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The venue for the official Russian-language broadcast of PGL Major Stockholm 2021 is announced
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The Russian-speaking talent crew will broadcast the tournament from the WePlay Esports studio.

WePlay Esports will be the official Russian-speaking streamer of the tournament, in a deal brokered by IMG on behalf of PGL. The talent team and broadcasting studio will be working from the WePlay Esports studio.

WePlay Esports has experience in organizing analytics studios in-house: BLAST Premier: Fall Season 2021, the WePlay Academy League, WePlay! Clutch Island etc. are cases in point. The broadcast will be organized in accordance with the standards and best traditions of the company, matching the visual identity of the English-language broadcast from PGL. The studio is equipped with the latest technology, and the company is in the final stages of preparation for the broadcast, adding finishing touches to the graphics, augmented reality (AR) elements, and content.

“We are ready for any kind of challenge, even for broadcasting several tournaments from different venues simultaneously. Our studio and arena in Kyiv, Ukraine, and the arena in Los Angeles, the U.S., which will be opened soon, allow us to create high-quality engaging content, which the esports community appreciates a lot.I can say with confidence that the quality of the broadcast, its content, and the set-up will be on par with the level of the Major,” comments Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.

The main tournament of this year in Counter-Strike: Global Offensive (CS:GO), the PGL Major Stockholm 2021, will take place from October 26 to November 7. The PGL Major Stockholm 2021 will be the first CS:GO Major after a two-year break due to the pandemic. The total prize pool of the tournament is $2 million.

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BGaming upgraded Dig Dig Digger slot with new features!

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BGaming upgraded Dig Dig Digger slot with new features!
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BGaming continues improving its popular titles by adding new extra features! So, the Dig Dig Digger slot now offers players the opportunity to buy a bonus and double the chances!

In addition to the set of standard features, the new Buy Bonus feature allows players to start a Free spin round with Expanding symbols immediately. To make it more captivating, BGaming gives exclusive opportunity to choose the number of Expanding symbols they want: from 1 to 9! The other game’s novelty is Chance x2 feature that increases the bet and gives the player more chances to play bonus games. These two new bonuses cannot be used at the same time, however, each of them provides many opportunities for great winnings!

From release to release we analyze players’ preferences, and we see that it’s always a good idea to give players the opportunity to choose extra bonuses. We have already added buy bonus and double chance feature to Aloha King Elvis slot. We received great results! Our next step was to upgrade Dig Dig Digger. The slot which was launched in May shows good feedback from players!” noted Katherine Puteiko, CS Marketing Manager at BGaming. 

With HD graphics and a 5×3 scheme, Dig Dig Digger has a popular “book of” mechanics. Moreover, the charismatic and hilarious archeologist – the main character – сompletes spins with jokes and funny moments! By the way, every player can try on the role of the charming archaeologist on Instagram too. BGaming studio has prepared a Dig Dig Digger’s Instagram mask that you can find by searching for the name of the game or by following the link

Inspired by the story of funny Digger, BGaming team is going to launch the sequel of the slot. The release date of the new adventure will be announced later. 

 

BGaming is a creative and forward-thinking game provider converting gaming into gaming. Thanks to an expert team and a player-driven approach the studio creates innovative and engaging products featured on reputable platforms and 550+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 70+ products with HD graphics and a clear user interface for every device.

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