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‘Fnatic and Jack Link’s launch the Beef Mode Challenge!

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'Fnatic and Jack Link's launch the Beef Mode Challenge!
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Fnatic has announced a campaign with Jack Link’s for The Beef Mode Challenge: a custom made, Jack Link’s branded CS:GO map which allows players to compete against the clock and themselves moving seamlessly through 7 of CS:GO’s most famous maps.

The time-trial based map tests players’ abilities in movement and accuracy against an army of bots competing for the quickest time. Easter eggs are scattered throughout, and those players who can find and shoot all 8 letters to form the words BEEFMODE open up a mini game within the scoreboard hall.

A public tournament hosted on esportal. com allows the CS:GO community to compete against each other and Fnatic pro players in both weekly and a month-long events giving them the chance to win Jack Link’s Beef Jerky, Fnatic gaming gear, and custom Fnatic apparel.

Jack Link’s launched their European-wide Beef Mode campaign in March 2021. In addition to their classic marketing channels, Jack Link’s have brought this to life with Fnatic through engaging content pieces, social media competitions and campaigns, as well as the recent Moonryde Invitational Warzone tournament.

Said Neil Walker, Fnatic Partnerships Manager: “It’s fantastic to see Jack Link’s now bravely taking on custom-built map campaigns, and doing so inside CS:GO helps us reaffirm both our commitments to one of esports’ favourite titles. The map truly brings Beef Mode to life in a way that is sometimes harder to achieve with ATL initiatives only, and allows our fans to really feel it for themselves.”

Said Inka Weber, Marketing Manager Jack Link’s EMEA: “Allowing CS:GO fans to fully experience our brand’s theme “Beef Mode” – which can be described as the powered up state that gamers enter when performing at their very best – in the form of a custom-made map is an exciting next step in our engagement with players and fans in the gaming world.”

The custom map is released alongside engaging content showcasing Fnatic’s famous CS:GO team learning their way through it for the first time. This is the first time the new Fnatic roster has been seen together since Alex and Mezzi joined the team in place of JW and Golden weeks earlier, and since Fnatic announced their new CS:GO academy.

eSports

Ninjas in Pyjamas wins Red Bull Home Ground open qualifier to earn a place in the Finals against the biggest VALORANT teams

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Ninjas in Pyjamas wins Red Bull Home Ground open qualifier to earn a place in the Finals against the biggest VALORANT teams
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Ninjas in Pyjamas mount a thrilling comeback to emerge victorious in the Red Bull Home Ground open qualifier final and seal a place at the pro VALORANT invitational in London, November 4th-7th.

Battling through a field of 64 teams across three intense days of competition, the open qualifiers culminated in an epic Thursday night showdown between London United and Ninjas in Pyjamas, with the Stockholm-based team scraping a hard-won victory that seals a place in the star-studded Red Bull Home Ground Finals.

Streamed on The Goose House’s Twitch channel and casted by Ryan “RyanCentral” Horton and Vincent “Zescht” Talmon-Gros, the Final proved a gruelling series. London United scooped the first match, before a resurgent NIP returned the favour to set up a climactic deciding third round.

Going to the wire in the best-of-three clash, fans also got to see new map Fracture in competitive action for one of the first ever times. With the stakes high and tensions higher, it was nearly impossible to separate the two teams during the early clashes in the third round, before Ninjas in Pyjamas eventually pulled away to earn an incredible comeback win, and secure a place at Red Bull Home Ground against the very best VALORANT teams in November.

Cementing the final spot for Red Bull Home Ground, Ninjas in Pyjamas completes the sixteen-team lineup that features many of the biggest VALORANT teams, including G2, Team Liquid, Gambit and Na’Vi.

 

The full lineup for Red Bull Home Ground is as follows:

  • G2 Esports
  • Team Liquid
  • Vodafone GIANTS
  • Tenstar
  • Acend
  • Futbolist
  • Fnatic
  • Supermassive
  • Heretics
  • Anubis
  • FPX
  • Gambit
  • BIG CLAN
  • BDS
  • Na’Vi
  • Ninjas in Pyjamas

Speaking about the team’s win, Ninjas in Pyjamas VALORANT Head Coach Emil “eMIL” Sandgren said: “The qualifier was tougher than expected, with a lot of underrated teams that deserve a lot of credit. That being said, we are happy to go through and will have to bring our A-game for the main event”

Red Bull Home Ground pitches teams in a riveting best of five battle, with the first two opening matches on each team’s chosen ‘home ground’. Added pressure is put on these opening home and away rounds, rewarding teams that can make the most of their home advantage and turn the tables on their opponent’s chosen map. If a team wins these two opening rounds they automatically win the tie, while a stalemate will then default to a best of five format.

The competition pioneers a unique Home & Away structure that delivers an exciting twist to the normal VALORANT format, placing an even greater emphasis on map knowledge and strategy and a new layer of unpredictability to map picks.

Making the competition even more of a spectacle, renowned VALORANT host Yinsu Collins will be leading a lineup of talented broadcast pros bringing the Red Bull Home Ground experience to life throughout the London Finals.

Yinsu will be joined by two iconic pairs of casters, with Lauren “Pansy” Scott and Michael “hypoc” Robins teaming up once again to reignite their rapport after the VALORANT Champions Tour Stage 3 Masters in September, while Mitch “MitchMan” McBride and Tom “Tombizz” Bissmire will pair up to and lend their charismatic expertise.

 

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eSports

Guild Esports Terminates Fintech Partnership Over Delays and Payment Issues

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Guild Esports has announced that it has terminated the three-year sponsorship deal with a European fintech company, announced on 19 October 2020, following delays in the sponsor’s launch and the payment of sums due under the contract.

Under the terms of the agreement, the sponsor was due to commence payments from the date of their global brand launch and unveiling. To date, Guild has not been given any clear timeline for their launch and none of the amounts scheduled under the contract have been paid.

Given the uncertainty about the contract and the strong appetite from other brands to partner with Guild, the Company has elected to terminate the contract with immediate effect to focus on new sponsorship deals that are at an advanced stage of negotiations.

The Company’s new business pipeline remains robust, and it continues to generate strong and active interest from consumer brands in a wide range of sectors. In addition, the Company is working closely with its existing global sponsorship partners with whom relations are excellent and in line with expectations.

“We have been very accommodating and patient about this contract but have decided to terminate it due to increasing uncertainty over their launch plans. We are in active negotiations for new sponsorship deals and look forward to announcing these soon,” Kal Hourd, chief executive of Guild Esports, said.

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eSports

Duke of Edinburgh’s Award Adds Esports as Skills Section Activity

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On the eve of World Esports Day (October 23), The Duke of Edinburgh’s Award (DofE) has added esports to DofE programmes.

Ruth Marvel, CEO of the DofE, said: “Esports is one of the fastest-growing activities in the UK and helps young people develop essential skills. DofE has a proud history of evolving our programmes to reflect the changing interests and needs of young people, so I’m delighted that, following a successful pilot, we’ve added esports to the DofE Skills list.

“DofE is all about helping young people develop themselves, so they have the skills and confidence to make the most of whatever life throws at them. Setting yourself challenges and mastering new skills is core to the DofE experience and esports provides a structured and safe way to do this, while also being a lot of fun.”

Queen Mary’s College in Basingstoke runs the DofE and has esports facilities. James Fraser-Murison, Head of Creative Arts, said: “It’s great to see so many young people gaming as part of a team – making friends in a physical format in a facility like this, and also creating and forging brand new friendships with people they’ve never met before. It’s fantastic that the DofE now offers esports as an option for young people. I’m sure it’s going to prove an extremely popular choice with lots of students.”

Before launching esports, the DofE conducted a pilot which revealed that playing esports helps young people develop skills such as strategic thinking, communication, leadership and teamwork while also helping to develop self-esteem and build organisational and social skills.

The British Esports Association (BEA) Head of Education, Tom Dore, praised the DofE for adopting esports into its programme.

“The BEA couldn’t be more delighted that the DofE is now recognising value of esports. Like all traditional sports, it teaches young people many life-enhancing skills. It can also lead to a whole host of exciting education and career opportunities, not just within the global esports industry, but also wider digital, creative and STEM based industries,” Mr Dore said.

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