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Playson strikes content deal with AlphaBET Gaming

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Playson strikes content deal with AlphaBET Gaming
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Developer to supply games to company’s new online casino Alphawin

Casino games and software developer Playson has signed a deal with Bulgarian operator group AlphaBET Gaming to deliver its comprehensive range of titles to the company’s new online casino brand, Alphawin.

With a strong presence in the land-based sector, the group is expanding its operations to the online environment and recently obtained a local gambling licence to operate in Bulgaria’s regulated market.

This new partnership has been driven by Playson’s track record for developing games that are popular with players across Europe, ensuring Alphawin is in a position to offer quality content upon its launch.

The deal includes the integration of Playson’s exciting range of games, such as Buffalo Power Megaways™, Royal Coins: Hold and Win and 9 Happy Pharaohs.

The latest deal is an extension of Playson’s penetration into the Bulgarian market and demonstrates the trust that new online casino brands place on the developer’s content to drive engagement.

Blanka Homor, Sales Director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and suppling the casino with our quality content.”

Lyubomir Zaharinov, CEO at AlphaBET Gaming, the company behind Alphawin, added: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will support our online growth and strengthen our fundamental appeal to a broad base of customers.”

Balkans

Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Balkans

ESA Gaming unveils Balkan Bet collaboration

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ESA Gaming unveils Balkan Bet collaboration
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ESA Gaming, the innovative games provider, has further boosted its footprint in Serbia after partnering with Balkan Bet.

The leading regional operator now has access to an expansive array of captivating casino games and slot titles from ESA Gaming, encompassing new video slot releases Candy Drops and Tiki Stacks, alongside the thrilling crash game Big Fish Bonanza.

Balkan Bet launched its online platform in 2016 and provides its customers with a broad selection of casino games and sports betting options.

This latest collaboration marks yet another significant stride for ESA Gaming, adding to several recent partnerships that highlight the company’s strategic plans to broaden its global reach.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “This collaboration underscores our commitment to expanding our reach and providing unparalleled gaming experiences to players across the Balkan region.

“With a strong local presence in Serbia, we are delighted to see our titles go live with local partners, and we are confident that Balkan Bet customers will love our releases.”

Nikola Popović, Online Slot Product Manager at Balkan Bet, added: “We’re excited to take ESA Gaming’s captivating portfolio live on our platform, presenting a dynamic range of content.

“As we strive to continually enhance our offerings to meet player demands, ESA Gaming’s innovative approach promises to elevate our customer’s experience.”

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Bulgarian Parliament Rejects Revisions Aimed Against Advertisement of Gambling

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The Bulgarian Parliament has voted against proposed revisions to the Gambling Act, aimed at curbing the pervasive influence of gambling advertisements. The revisions were proposed by Kostadin Kostadinov of Vazrazhdane and were voted down in a 67-29 vote with 79 abstentions. They were backed by Vazrazhdane, BSP for Bulgaria and There Is Such a People.

The bill’s supporters blamed GERB and Continue the Change – Democratic Bulgaria for protecting gambling businesses.

The reasoning to the bill said that it sought to minimise the harm in society caused by gambling by curbing advertising and improving control, and strengthening the deterring function of the register of persons with gambling addiction. The revisions also proposed a fine for media operators violating the restrictions on advertising gambling.

Vazrazhdane argued that gambling addiction is a disease which affects one in three families in Bulgaria. They said that helping fight this is the main objective of the law and urged the other groups in Parliament to engage in a meaningful debate that would produce a good law.

Rumen Gechev of BSP for Bulgaria argued in favour of a total ban on gambling in Bulgaria. He said that advertisement of gambling has become aggressive and ubiquitous in recent years, “has got into the phones of children and youths, and this has got to stop”.

Lyuben Dilov of GERB-UDF argued that “the dramatic changes proposed in the Vazrazhdane bill” will deal a severe blow on municipal sporting institutions. He also said that a ban on advertising gambling will not solve the problem with the addiction. “Human nature should not be touched and changed,” he added.

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