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NHL Signs Sports Betting Deal with Liga Stavok

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sportsnet.ca
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The National Hockey League (NHL) has welcomed Liga Stavok as the Official Sports Betting Partner of the NHL and Official Sportsbook of the NHL in Russia and the CIS region, and the League’s first-ever exclusive partner in Russia.

As Official Sports Betting Partner of the NHL, Liga Stavok will conduct marketing campaigns utilising NHL branding across the company’s digital sports betting offerings in Russia and the CIS region. Liga Stavok will receive premier marketing positions on NHL digital assets including NHL.com/ru, the official Russian language version of NHL.com.

As part of the partnership, Liga Stavok will have rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programmes. Additionally, Liga Stavok will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.

“This marks an exciting time for NHL fans in Russia. Liga Stavok, the market leader in sports betting, is partnering with the NHL, the world’s premier hockey league, to deliver inventive initiatives designed for our robust fanbase in Russia. We look forward to working with Liga Stavok to bring new features to the NHL experience in Russia,” John Lewicki, NHL’s international vice president of business development and partnerships, said.

Liga Stavok is the first and only betting company in Russia providing extensive and overall support to ice hockey at the national level. Since 2017, Liga Stavok has been the official partner of the Russian Ice Hockey Federation and the official partner of the Russian national ice hockey team. This season, Liga Stavok signed a five-year deal to become a sponsor of the Ice Hockey World Championship.

“Moving towards an international level is part of the business strategy of Liga Stavok. It is a great honor and responsibility for us to expand our participation in development of world ice hockey. Liga Stavok sincerely loves hockey and it is ready to invest significant funds in its development not only in Russia, but also in the world. This partnership with the NHL is another historic step in this direction. We are thankful to NHL for appreciating our business potential and reputation as the most popular sports bookmaker in Russia,” Yury Krasovskiy, CEO of Liga Stavok, said.

Compliance Updates

Aspire Global continues its expansion and gains betting licence in Denmark

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Aspire Global continues its expansion and gains betting licence in Denmark
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Aspire Global, a leading iGaming supplier, has been awarded a betting licence by the Danish Gambling Authority (DGA). Recently its subsidiary BtoBet’s platform was certified according to the DGA requirements. Aspire Global will now offer betting to Danish players in addition to its current casino offering, using BtoBet’s sportsbook.

Aspire Global has been operating in Denmark within the casino vertical since 2012. With its Danish betting licence, it will now add sports to its offering. BtoBet and its proprietary sportsbook was acquired in October 2020 and operators in Denmark will now be able to take advantage of BtoBet’s renowned player-centric sports technology and features.

Aspire Global runs a successful iGaming operation, operating in 30 regulated markets spanning Europe, America and Africa, including countries like the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia and Mexico. BtoBet has a strong foundation in especially Latin America and Africa and is expanding its business with particular emphasis on the US and European markets.

Tsachi Maimon, CEO at Aspire Global, said: “Our offering has been considerably bolstered up by the acquisition of BtoBet and its proprietary sportsbook. We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”

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INSPIRED LAUNCHES TWO POPULAR THEMES ON ITS PRISMATIC PUBS CABINET

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INSPIRED LAUNCHES TWO POPULAR THEMES ON ITS PRISMATIC PUBS CABINET
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Inspired Entertainment, Inc. is pleased to announce the launch of two of its most popular themes, Centurion™ and Catch of the Day™, on its Prismatic cabinet for the Category C pub markets in the UK.  

Centurion and Catch of the Day, both instantly recognizable to players across the UK, debuted on the Prismatic cabinet in Category C in December 2021. Only a few weeks into 2022, those games are proving to be extremely popular with the pub players and support the omni-channel strategic approach in offering multi-faceted content deployment to our pub retail customers. 

Centurion is an all-time player-favorite theme, with more than one billion lifetime plays. This 5X3 reels gaming experience offers pub players a mega-rich bonus experience with more than eight bonus games featuring the beloved Centurion character.  

Catch of the Day is a fish-themed video slot game with a colorful coral reef setting, on 5×3 reels with 10 lines always in play. Players can trigger a free game feature by getting three or more scatter symbols in a single base game spin.  

Peter Davies, Managing Director of Leisure at Inspired, said: “We’re thrilled to kickstart the year for our pub customers with these two high-performing themes, leveraging the extensive stable of high performing games available to us. Inspired is fully invested in developing exciting new content and products for our pub business and increasing our digital footprint to bring great games to pub players right across our customers’ estates.”

  

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eSports

Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity

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Galaxy Racer content creator and YouTube sensation AboFlah smashes two GUINNESS WORLD RECORDS™ titles while raising over US$11M for charity
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Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11M in a charity stream for The World’s Coolest Winter campaign. Whilst completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views.

The World’s Coolest Winter campaign, celebrates the UAE’s most beautiful tourism destinations, extended it’s humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter. The campaign aims to support hundreds of thousands of refugees and families in need in Africa and the Arab world by providing food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions. The campaign is being held in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer. The essential aid will be distributed with the support of the UN refugee agency, United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

As part of the campaign, AboFlah lived in a glass room in Downtown Dubai, near the Burj Khalifa and streamed continuously for 268 hours until the target of US$10 million was raised. While in the room, AboFlah encouraged people to donate and spent the majority of his time in front of his computer interacting with fans and those donating to the cause. The stream also attracted global attention and donations from celebrities and influencers including the likes of actress Kristin Davies, actor Amr Maskoun as well as content creators Noor Stars and Omar Farooq.

Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. His YouTube channel is one of the fastest-growing YouTube channels in the world, with over 23 million subscribers and over 3 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture. AboFlah went on to join Galaxy Racer’s content creator team in 2020, which already boasts some of the biggest content creators in the MENA and Southeast Asia region including fellow YouTube sensation Noor Stars. The organisation now carries over 100 content creators, with a total reach of over 500 million followers across all platforms and more than 2.5 billion monthly views.

Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation has five separate business offerings; Content Creators, Esports Teams, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.

Galaxy Racer content creator and YouTube sensation, Hassan Suleiman “AboFlah” said: “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I am proud and thrilled we achieved our goal and raised over US$11 million and brought warmth to the lives of those who are deprived of it. Thank you to everyone who generously donated!

We have proven that Arab youth are capable of changing reality, even with small deeds, and reaching a bright future. “People for People.” This sentence is not a metaphorical slogan, but it was manifested by the huge numbers of donors who felt compassion toward the suffering of refugees and displaced people. This reflects the huge impact this campaign had, which drove viewers’ enthusiasm for participation.

The societal role depends on everyone’s participation, believing in the importance of upholding our human values, and the solidarity in supporting the ones in need. Everyone of us has a role to play in creating the desired positive impact. UAE is the homeland of virtues, and the humanitarian moral actions in this blessed country transcend borders and can’t be stopped by obstacles, such deeds present the community with moral values that our Arab region is in dire need for.”

Galaxy Racer Founder and CEO, Paul Roy said: “We are amazed and grateful by the immense generosity shown by the fans, community and the general public. Raising over US$11 million is no easy task and we’re glad to be part of this humanitarian initiative which will positively impact the affected 100,000 refugees. Smashing two GUINNESS WORLD RECORDS™ titles is impressive and a testament to the resilience shown by AboFlah, the Galaxy Racer team, together with our partners MBRGI, UNHCR and the Food Banking Regional Network. We thank you everyone for participating in this record-breaking charity initiative and we look forward to more positive impact initiatives.”

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