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Galaxy Racer appoints new Head of Marketing, India & South Asia

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Galaxy Racer appoints new Head of Marketing, India & South Asia
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Former Garena Esports Project Manager for India, Romeo Misao, joins Galaxy Racer to head up the organisation’s rapid expansion plans for the region

Galaxy Racer (GXR), one of the fastest-growing esports, gaming and lifestyle organizations in the world, headquartered in Dubai, has announced the appointment of Romeo Misao as the Head of Marketing for India and South Asia. The announcement follows the organisation’s spate of new hires globally and the recent signing of Galaxy Racer’s Chief Marketing Officer, Allan Phang. 

Misao will lead the best-in-class regional marketing initiatives for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer, focusing on the company’s aggressive expansion plans across India and the South Asia region.

Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as their Esports Project Manager. 

He spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series, Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.

Misao has also worked for award-winning brand BenQ-Zowie, where he drove gaming and esports projects and contributed to the success of the brand’s ranking as the No. 1 Gaming Monitor. He led all Marketing and Communications for US leading display brand, ViewSonic in India and contributed to the growth of the brand in the major display product line with a Top 3 ranking in India. This positioned the brand among the top display segments which led to major collaborative promotional projects with leading games publishers such as Tencent.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma,  champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Allan Phang, Chief Marketing Officer of Galaxy Racer commented, “Romeo’s vast marketing experience and deep knowledge of the Indian esports industry is vital as part of our strategic initiatives for India. His work is exceptional and I am looking forward to working together with him. As Galaxy Racer pushes forward with our aggressive expansion plans, having a leader of his calibre is important to spearhead our marketing campaigns. We look forward to having Romeo onboard with us. Welcome to our galaxy!”

Romeo Misao, Head of Marketing, India and South Asia of Galaxy Racer commented, “I am excited to be working at Galaxy Racer, one of the fastest-growing esports, gaming and lifestyle organisations globally. I look forward to working with Allan and my fellow colleagues as we look to partner with brands who are interested in targeting Gen Z and Millennials. I cannot wait to unleash the awesome marketing initiatives I have in store for the Indian market and to put Galaxy Racer, Nigma Galaxy and India on the world map in the global esports industry.”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world. 

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise!™ and Rainbow High, both featured on Netflix.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours. 

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

Asia

AGB confirms return of ASEAN Gaming Summit in March, 2022

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AGB confirms return of ASEAN Gaming Summit in March, 2022
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Asia Gaming Brief, the organizer of regional gaming conference the ASEAN Gaming Summit, has confirmed the much-awaited return of its yearly conference on 21-23 March, 2022, at the Shangri-La at the Fort in Manila.

The conference, known for gathering influential gaming executives from the Philippines and across Asia, has been on a two-year hiatus as Covid-19 made it impossible to safely host a physical event.

However over the last few months, Manila in particular, has been making enormous strides to reopen its economy. Just this week, Metropolitan Manila Development Authority (MMDA) Chairman Benjamin “Benhur” Abalos Jr. announced that Manila’s population is expected to reach 92 percent vaccination status by December. This has given Asia Gaming Brief confidence about the viability of its planned March dates in 2022.

“We’re excited to be able to bring back the ASEAN Gaming Summit next year, and we are encouraged by the rapid vaccination rate in the Philippines, particularly Metro Manila,” said Felix Ng, conference director at Asia Gaming Brief.

“We’re now gearing up to bring the industry its first conference in Manila post-pandemic, aimed at reigniting growth in one of Asia’s biggest gaming jurisdictions. We look forward to welcoming anyone looking to reconnect with the gaming industry in Asia once again.”

The three-day event is expected to bring around 300 gaming executives from Asia’s land-based and online gaming industry, including the region’s regulators and government officials.

“Our 2022 event will be bringing back our world-class conference, with a packed agenda made up of some of the industry’s most influential players. Taking center stage this year will be our networking activities – which are aimed at bringing business partners together, new and old,” Felix Ng highlighted.

The ASEAN Gaming Summit will be held on March 21-23, 2022 in Manila.

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Asia

Establishment of New Gambling Regulator in Singapore Faces Delays

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The establishment of a new gambling regulator in Singapore has been delayed.

In July, the Ministry of Home Affairs (MHA) had said it wanted to launch a new gambling regulator, the Gambling Regulatory Authority (GRA), this year but Tan Tee How, Casino Regulatory Authority chairman says the schedule has been delayed.

He said the Covid-19 pandemic had made it difficult for the CRA officers to focus on creating the new regulator; a process that requires “intensive face-to-face discussions”. It is unknown if the new gambling regulator will finally be launched this year.

The proposed changes by the Ministry of Home Affairs included fines of up to $500,000 and seven years imprisonment for an operator of illegal gambling services.

Another amendment would allow physical social gambling among family and friends while online social gambling among families and friends would remain banned “due to the complexities of differentiation.”

The MHA also wants to introduce a prize cap of SGD100 (US$74) for mystery boxes, arcade games and claw machines arguing that this will be sufficient to address the inducement effect of high-value prizes, without increasing the regulatory burden on operators.

Singapore’s gambling regulation is currently supervised by various government agencies. Casino Regulatory Authority regulates the casinos, while MHA’s gaming regulatory agency regulates remote gambling services and fruit machines.

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Asia

QTech Games secures more premium content with NetEnt deal

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QTech Games secures more premium content with NetEnt deal
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Leading distributor extends its premier portfolio with more top slots from revered supplier

QTech Games, the number-one games distributor across Asia and all growth markets, has announced its latest top-flight partnership with premium casino content supplier, NetEnt.

Under the terms of the new deal, NetEnt‘s award-winning portfolio of slots has been integrated and targeted for QTech Games’ clients and their players, adding more muscle to a powerhouse platform setting the pace for bringing the best online games to market across developing territories.

Now, this ever-evolving production line will help bolster QTech Games’ comprehensive catalogue of gaming domains, part of a definitive one-stop shop for global operators, known as QTech ONE™. In addition to incorporating NetEnt’s revered suite of slots, QTech Games will also be able to harness powerful and popular engagement mechanics, which serve to promote player engagement and retention with every spin.

The agreement organically widens NetEnt’s worldwide footprint, opening up a raft of emerging markets for accelerated growth. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re thrilled to be partnering with NetEnt whose jaw-dropping games rank among the finest on the marketThe QTech Games platform is integrated with the best games from the planet’s top providers – and NetEnt now sits at the top of this ramified tree.

“Their ability to drive engagement and digital dwell-time with their immersive gameplay and clever mechanics neatly embrace QTech’s shared emphasis on innovative tech driving a superior gaming experience for all players – wherever you set your scene among a range of exciting markets. These slots are certain to appeal to different demographics across assorted territories, so we can’t wait to see the results.”

Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.

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