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Authentic Gaming makes South Africa debut with Betway

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Authentic Gaming makes South Africa debut with Betway
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Casino provider continues to expand internationally by launching suite of studio based live dealer games and auto roulettes with popular operator

Authentic Gaming, the premium casino provider, has once again expanded its geographical reach after making its debut in the emerging South African market with existing operator partner, Betway.

Under the deal, Betway players in South Africa will be able to access the provider’s cutting-edge studio-based casino titles and auto-roulette games for the first time as the operator looks to build out its live dealer offering.

Studio tables include Grand, 24/7, Casino Floor, Nightclub and Viva Las Vegas, with each set against elaborate and ornate backgrounds with highly trained dealers that ensure gameplay is fun and engaging.

Players can also enjoy Authentic Gaming’s Cricket Roulette, which is only available to Betway players. This is a one-off, dedicated environment table and the first cricket-themed live roulette title in the world.

The table is set against the backdrop of a live scoreboard where players can keep up to date with all of the action and scores from the Indian Premier League and other cricket leagues and tournaments.

This means players can kill two birds with one stone; they can stay on top of the latest scores while also enjoying a few rounds of live roulette and all from their smartphone or tablet.

In addition, Betway will also add a series of Auto Roulette titles to its live dealer portfolio, including Classic, Speed and VIP.

Authentic Gaming’s entry into South Africa forms part of a wider strategy to enter regulated and regulating jurisdictions and provide operators with the widest range of innovative, entertaining and top-quality live roulette products as the vertical continues to see unprecedented growth.

Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “International expansion is a priority for Authentic Gaming right now and we are delighted to have entered the fast-growing South African market with our long-standing partner, Betway.

“We see huge potential for casino in the region and believe our suite of studio-based and auto roulette titles will add variety and quality to Betway’s portfolio, allowing it to deliver a superior online experience to its players.”

Phillip Superamonien at Betway, said: “South Africa is a market with huge potential and we believe betting on casino games will be very popular among players in the region as we’ve seen tremendous growth in recent months.

“We have been partnered with Authentic Gaming for several years now so we know just how engaging and entertaining its games are. They make for a great addition to our game portfolio in South Africa and look forward to seeing our players enjoy the incredible experience its titles offer.”

Africa

Entain Launches Bwin in Zambia

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Entain, the global sports betting, gaming and interactive entertainment group, has announced the launch of bwin, its leading sports betting brand, on the Zambian market. Customers in Zambia will now be able to access a wide range of sports betting and casino offers.

“We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provides a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games,” bwin Africa Chief Marketing Officer Spencer Okach said.

bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team.

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Africa

Superlotto Games boosts pan-African reach with GOAT Interactive

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Superlotto Games boosts pan-African reach with GOAT Interactive
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Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.

This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.

Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.

One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.

Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.

This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.

Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.

“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”

Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.

“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”

Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.

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PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING

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PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING
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The provider grows its presence in South Africa with World Sports Betting

Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in South Africa through its latest partnership with World Sports Betting.

This latest agreement encompasses an array of Pragmatic Play verticals that will be delivered simultaneously including its award-winning slot titles. This comprises recent hits such as Striking Hot 5™ and Happy Hooves™ along with long-standing player favourites such as Sweet Bonanza™.

Additionally, Live Casino titles will be available to World Sports Betting, including classics such as Roulette and Blackjack, along with the highly innovative Boom City™

Other RNG products will also be included in the agreement, including Pragmatic Play’s Scratchcards containing the popular Wolf Gold Scratchcard™ and Queen of Gold Scratchcard™ games.

This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region, generating new leads that empower operators to gain traction.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “South Africa and the wider African market provides an opportunity for additional growth that we are keen to continue exploring.

“We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base simultaneously through this agreement. We are very excited to see the reception our content receive from players.”

Warren Tannous, Chief Executive Officer at World Sports Betting, said: “World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.”

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