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Authentic Gaming makes South Africa debut with Betway



Authentic Gaming makes South Africa debut with Betway
Reading Time: 2 minutes


Casino provider continues to expand internationally by launching suite of studio based live dealer games and auto roulettes with popular operator

Authentic Gaming, the premium casino provider, has once again expanded its geographical reach after making its debut in the emerging South African market with existing operator partner, Betway.

Under the deal, Betway players in South Africa will be able to access the provider’s cutting-edge studio-based casino titles and auto-roulette games for the first time as the operator looks to build out its live dealer offering.

Studio tables include Grand, 24/7, Casino Floor, Nightclub and Viva Las Vegas, with each set against elaborate and ornate backgrounds with highly trained dealers that ensure gameplay is fun and engaging.

Players can also enjoy Authentic Gaming’s Cricket Roulette, which is only available to Betway players. This is a one-off, dedicated environment table and the first cricket-themed live roulette title in the world.

The table is set against the backdrop of a live scoreboard where players can keep up to date with all of the action and scores from the Indian Premier League and other cricket leagues and tournaments.

This means players can kill two birds with one stone; they can stay on top of the latest scores while also enjoying a few rounds of live roulette and all from their smartphone or tablet.

In addition, Betway will also add a series of Auto Roulette titles to its live dealer portfolio, including Classic, Speed and VIP.

Authentic Gaming’s entry into South Africa forms part of a wider strategy to enter regulated and regulating jurisdictions and provide operators with the widest range of innovative, entertaining and top-quality live roulette products as the vertical continues to see unprecedented growth.

Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “International expansion is a priority for Authentic Gaming right now and we are delighted to have entered the fast-growing South African market with our long-standing partner, Betway.

“We see huge potential for casino in the region and believe our suite of studio-based and auto roulette titles will add variety and quality to Betway’s portfolio, allowing it to deliver a superior online experience to its players.”

Phillip Superamonien at Betway, said: “South Africa is a market with huge potential and we believe betting on casino games will be very popular among players in the region as we’ve seen tremendous growth in recent months.

“We have been partnered with Authentic Gaming for several years now so we know just how engaging and entertaining its games are. They make for a great addition to our game portfolio in South Africa and look forward to seeing our players enjoy the incredible experience its titles offer.”


SportPesa add new games with an Incentive deal



SportPesa add new games with an Incentive deal
Reading Time: 2 minutes


Games Provider integrates two titles with sports betting giant to help the operator drive
player acquisition and retention in Africa.

Incentive Games, the provider of engaging sports betting games, has joined forces with operator giant SportPesa to deliver a suite of Pay to Play titles that will help the sports betting brand service their clients that still use feature phones and appreciate efficient bandwidth usage.

Under the deal, Incentive Games will integrate its V-League and Penalty Kick titles into the operator’s platform. The former is a virtual football game with seasons that run all day every day with virtual matches open for bets every two minutes.

Penalty Kick is a virtual sports title where players must correctly predict where they think the ball will go and then decide how much they want to bet on their placement. The low-volatility, instant win format has been designed to appeal to sports fans looking for immediate returns.

All of Incentive’s titles use lightweight animation so that they can run seamlessly on all smartphones, including Opera Mini Extreme, while also delivering the suspense and excitement that ensure players come back for more time and again.

V-League and Penalty Kick will be made available to SportPesa players in markets globally.

John GordonCEO of Incentive Games, said: “We are extremely proud that our content is now available across the globe and as a result we can work more strategically to identify the key partners that will help drive our business forward. SportPesa fall into this category and we are looking forward to working closely with them.”

Adam Beighton, Director at SportPesa, said: “We are always looking for products that add value to our already large selection of games. These games cater to an online player segment that is often overlooked. We were particularly impressed by how the games have been developed to be seamless on smartphone devices that run on Opera Mini, a popular operating system in core markets such as Africa and Latin America. We look forward to seeing players engage with these games for the first time.”

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Cola Group to invest $14.5M to accelerate expansion strategy



Cola Group to invest $14.5M to accelerate expansion strategy
Reading Time: 2 minutes


Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company,, with a $14.5m investment.

This substantial investment follows on the back of securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to’s current stable of highly successful African operations; Zambia (, Kenya ( and Ethiopia (

This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.

The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.

As continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.

Dinu Bors,’s COO said: “ delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”

Dana Varnytska,’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.

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BtoBet Partners with Betta1



Reading Time: < 1 minute


Leading sportsbook provider BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership deal with Betta1.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Betta1 will power its online brand with the advanced Neuron 3 platform.

Apart from the key platform products, BtoBet – which forms part of the leading iGaming supplier Aspire Global – will also be providing the online bookmaker with management and technology support.

The Zambia-based operator will be providing its players with a wide offering for both local and international sports betting, including live sports events, an extensive selection of virtual sports and a comprehensive portfolio of online casino games.

“The African market is continuing to register strong shifts towards the mobile. As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are looking forward to leverage BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localized product. The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements,” Aditya Khosla, Chief Technology Officer at Betta1, said.

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