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FIBA: Global partnership with J9 set to bring fans across the globe closer to the game

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FIBA: Global partnership with J9 set to bring fans across the globe closer to the game
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FIBA, the International Basketball Federation, and Philippines-based J9 have announced a new partnership until 2024 in which the Global Partner will present the FIBA Basketball World Cup 2023 Trophy Tour as well as boost awareness of the sport on its extensive platforms.

The brand J9 has become FIBA’s 10th Global Partner and will take the FIBA Basketball World Cup trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA’s flagship competition.

As another part of the agreement, J9 will receive key commercial rights across FIBA competitions, including the FIBA Continental Cups for both men and women, the FIBA Women’s Basketball World Cup 2022, and FIBA’s pinnacle event, the FIBA Basketball World Cup 2023.

J9, as FIBA’s Official Global Betting Partner, sees globalization as an important focus and it provides a world-class gaming experience to its global users. The company will use FIBA’s platform to launch and boost awareness of its brand J9 across all FIBA events globally and connect with millions of basketball fans around the world. In addition, J9 will utilize FIBA’s top-level domain .basketball to promote basketball related corporate social responsibility activities on its portal J9.basketball.

Frank Leenders, FIBA Media & Marketing Services Director General, said: “We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA’s goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9.”

Managing Director of J9, James Chen, expressed his confidence in the partnership with FIBA by saying: “It is a great honor for us to become a Global Partner of FIBA and to have the opportunity to contribute to the development of basketball globally. With our innovative and digital ways, we are sure that we will be able to help FIBA deliver the charm and joy of basketball to more fans across the world.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.

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PushFar and Limit Break team up to improve diversity in gaming industry

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PushFar and Limit Break team up to improve diversity in gaming industry
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PushFar, a mentoring and career progression platform, has partnered with Limit Break, a mentorship program in the games industry, to help improve diversity, inclusion and equality.

Limit Break is using PushFar’s platform to offer a mentorship program for underrepresented people working in the UK gaming industry. Recent figures show that 70% of people working in the gaming industry are male, compared to 28% female and 2% non-binary workers, and that 10% of people are Black, Asian or minority ethnic (BAME).

Founder Anisa Sanusi established Limit Break in 2019 when she found it challenging to find a mentor in the gaming industry. She recognised the value of guidance and role models for underrepresented genders, LGBQT+ and people of colour, with representation in the workforce significantly below the national average of those in work.

Limit Break turned to Pushfar for a solution because the popularity of the mentoring program meant it was time consuming and required scaling. PushFar set up an accessible and intuitive platform, making it easy to match members based on their specific profiles, and allowing the program to have international reach. The platform also enables people to connect with people from specific backgrounds through a self-matching feature. Limit Break now has up to 700 people on their mentoring program, and has seen an increase in member retention.

Ed Johnson, CEO and Founder of PushFar, said: “Having a mentoring relationship is often noted as being one of the most beneficial things you can do for career development. Employees feel motivated and supported when they see senior leaders with whom they can relate. Limit Break has recognised the advantages mentoring can bring to their industry, and taken an active role in addressing diversity and inclusion issues through it. We’re delighted to be part of this solution and hope that our platform will help more people from under-represented groups join the games industry”.

Anisa Sanusi, Founder of Limit Break, said: “Actively mentoring candidates enables us to facilitate connections for a young workforce to those with experience. We want to help to keep the games industry rich with diverse talent and passion, and hope that our program will enable more people from under-represented groups to join the industry. Creating a mentorship program can be a time consuming and complicated task, but by using PushFar we’ve been able to make it simple and easy for everyone involved.”

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Compliance Updates

MGA | Updates to the Gaming Authorisations and Compliance Directive & Key Function Eligibility Criteria Policy

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MGA | Updates to the Gaming Authorisations and Compliance Directive & Key Function Eligibility Criteria Policy
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The Malta Gaming Authority is hereby publishing a series of amendments to the Gaming Authorisations and Compliance Directive (Directive 3 of 2018). The amendments mainly relate to the following:

  • The overall number of key function roles and their underlying responsibilities;
  • The deadlines by when certain key function requirements are to be observed;
  • The persons who shall shoulder responsibility in the absence of duly appointed key function holders;
  • The manner and form in which declarations and assurances are to be made by auditors on behalf of licensees during submission of audited financial statements; and
  • The applicability of suspicious betting reporting requirements.

These amendments are being published together with a Policy on the Eligibility and Ongoing Competency Criteria for Key Persons. This Policy is intended to revise and collate the existing eligibility criteria while also introducing authorisation renewal requirements related to continuous professional development for existing key persons. Moreover, the Policy clarifies the MGA’s position regarding the compatibility of key function roles with each other in light of the amendments to the Directive.

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It’s Official! SoftGamings and Golden Hero Collaboration Is Underway

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It’s Official! SoftGamings and Golden Hero Collaboration Is Underway
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For SoftGamings, there are never enough good-quality game providers in its network, and the newest addition of Golden Hero is a testament to that fact.

Golden Hero is an Isle-of-Man-based operator known for its production and development of video slots and pachislos, a special series of slots based on Japanese pachinko games. The brand’s popularity in Japan and other Asian markets comes from its successful games and partnerships with the industry giants such as JTG. This success prompted it to seek a reliable aggregation platform to expand its reach beyond the existing markets, and SoftGamings was a natural choice.

All of Golden Hero’s games are created using the latest HTML5 technology, which focuses on mobile casino gaming. Even though its portfolio is not grandiose in number, the quality of the games it offers is undeniable. One of its most successful titles is the Battle Dwarf pachislo, voted the 2019 Game of the Year at Slotcatalog.com. Other player-favourites include Jewel Race, Hawaiian Dream, and many more.

Golden Hero is a game provider licensed by the Malta Gaming Authority and certified by SIQ, which guarantees the fairness and safety of its games. In addition, the Gamesys Group, a company that owns Golden Hero, has recently been acquired by Bally’s Corporation, making Golden Hero a part of one of the world’s largest casino corporations.

Here’s what Irina Sazonova, the director of partnerships at SoftGamings, said when reflecting on the deal: “We are overjoyed to welcome Golden Hero to our fold and, with it, give our operators a chance to improve their game portfolios with exciting and never-before-seen titles. By working with us, Golden Hero will get a chance to expand to new markets and showcase its products in the best possible way, so this partnership is the essence of a win-win situation for all parties concerned.”

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