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FIBA: Global partnership with J9 set to bring fans across the globe closer to the game

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FIBA: Global partnership with J9 set to bring fans across the globe closer to the game
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FIBA, the International Basketball Federation, and Philippines-based J9 have announced a new partnership until 2024 in which the Global Partner will present the FIBA Basketball World Cup 2023 Trophy Tour as well as boost awareness of the sport on its extensive platforms.

The brand J9 has become FIBA’s 10th Global Partner and will take the FIBA Basketball World Cup trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA’s flagship competition.

As another part of the agreement, J9 will receive key commercial rights across FIBA competitions, including the FIBA Continental Cups for both men and women, the FIBA Women’s Basketball World Cup 2022, and FIBA’s pinnacle event, the FIBA Basketball World Cup 2023.

J9, as FIBA’s Official Global Betting Partner, sees globalization as an important focus and it provides a world-class gaming experience to its global users. The company will use FIBA’s platform to launch and boost awareness of its brand J9 across all FIBA events globally and connect with millions of basketball fans around the world. In addition, J9 will utilize FIBA’s top-level domain .basketball to promote basketball related corporate social responsibility activities on its portal J9.basketball.

Frank Leenders, FIBA Media & Marketing Services Director General, said: “We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA’s goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9.”

Managing Director of J9, James Chen, expressed his confidence in the partnership with FIBA by saying: “It is a great honor for us to become a Global Partner of FIBA and to have the opportunity to contribute to the development of basketball globally. With our innovative and digital ways, we are sure that we will be able to help FIBA deliver the charm and joy of basketball to more fans across the world.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.

Compliance Updates

Spillemyndigheden: More Than 30,000 Danes Self-excluded from Gambling Since 2012

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The Danish gambling regulator Spillemyndigheden has reported that as of the end of 2021, 30,451 people were registered with ROFUS, the country’s register of voluntarily excluded players.

The increase from 26,115 registrations at the end of 2020 is in line with previous years. Spillemyndigheden says an average of 4000 people per year have signed up since the self-exclusion scheme was launched in 2012.

The largest proportion of people registered is in the 20-29 age group, which makes up 30% of the total, ahead of the 30-39 age group (28%). Over 60s represent just 8% of those registered, with 6% in the 60-69 age group and 2% aged 70-79.

Three-quarters of those registered were men, although the split was more even in the older age groups. A quarter of all those using the scheme were men aged 20-29, and 22% were men aged 30-39. Some 4% were men aged under 20.

Spillemyndigheden launched a television and social media campaign for the ROFUS self-exclusion scheme in September, informing players about their right to ask operators to let them “take-a-break” and self-exclude from all gambling promotions.

It became a requirement for all licensed operators to refer self-excluded players to the central ROFUS database under reforms to the Danish Gambling Act implemented in 2018.

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Latest News

Prospects are golden in Blueprint’s Gold Strike Bonanza

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Prospects are golden in Blueprint's Gold Strike Bonanza
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Blueprint Gaming has hit another rich seam of gameplay with its latest prospector-themed slot, Gold Strike Bonanza.

The leading slot developer has taken the popularity of Gold Frenzy, the classic Reel Time Gaming (RTG) title and delivered further dynamite to the action thanks to its Free Games modifiers and the added possibility of huge wins from the configurable Jackpot King functionality.

As with the original, three or more explosive TNT Scatter symbols in view awards a minimum of 10 Free Games, with all Prospector symbols acting as a wild and collecting the cash value of every golden nugget that settles on the reels on the same spin.

With Gold Strike Bonanza, Blueprint has ramped up the bonus round by introducing increasing win multipliers and the chance to claim extra Free Games when at least four Prospector symbols are collected. Should enough of the classically styled gold hunters appear, a x10 scatter multiplier activates every time he grabs the gold.

Furthermore, newly-developed modifiers Gold Rush and Big Blast Bonanza can be randomly triggered to deliver even more gold to players.

With a toe-tapping banjo soundtrack and joyous audio from the treasure-frenzied prospector himself, Gold Strike Bonanza is another fresh take on a classic theme that once again demonstrates Blueprint’s proficiency in making the most out of game families for both operators and players.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “It’s not only the prospector that could be striking it rich in Gold Strike Bonanza – the explosive Free Games round and optional Jackpot King adds a layer of golden promise to a game that is hugely fun to play.

“This latest title is a further example of how our games continue to provide the right mix of volatility, presentation and engaging gameplay that attracts players across multiple markets – we’ve struck gold again!”

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eSports

Yesports Closes $2.25M Round to Launch Esports Metaverse Platform

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Yesports, the world’s first eSports engagement platform, has raised $2.25m during its round of seed funding.

The list of investors includes Polygon Studios, Alphabit, Cosmos, Kernel Ventures, Mozaik Capital and NGC Ventures. The fund raised will be used for the development of its NFT-based esports marketplace and esports-focused metaverse.

Yesports represents the first cross-chain metaverse engagement platform (MEP) designed to enable more than 500 million eSports fans worldwide to engage fully with their favourite teams in custom-built metaverse experiences.

The Yesports platform will provide access to exclusive content, community initiatives, merchandise, and more by acquiring or holding NFTs.

The raise follows an initial grant from the $100m gaming-centred NFT fund Polygon Studios founded in July.

Via the Yesports marketplace, fans can trade eSports NFTs across a range of ecosystems, including Moonbeam, Ethereum, Polygon, Binance Smart Chain (BSC), and other EVM-compatible layer-1 blockchains.

Yesports will also collaborate with teams to provide fans with a private metaverse experience, allowing them to vote using DAO tokens and access clubhouses and private team NFT marketplaces.

CEO and Founder of Yesports, Sebastian Quinn, explained Web3 and the emerging metaverse allow for much greater fan participation, engagement and ownership.

“Yesports is the Web3 upgrade the eSports sector has been waiting for and will serve as a portal for eSports fans to participate in this new paradigm,” he said.

“We can’t wait to get building with teams all over the world.”

Steven Bryson-Haynes, VP of Business Development, NFT & Gaming at Polygon Studios, said: “The team at Yesports are building something extremely valuable to the rapidly developing Web3 landscape”.

“The eSporting sector’s fan base and viewing figures are expanding all the time and Yesports will galvanize this by enabling an outlet for fan engagement,” he added.

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