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Kindred Reports Decline in Revenue from Harmful Gambling in Q3

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Kindred Group has reported that the share of revenue from harmful gambling decreased to 3.3% in the third quarter of 2021.

Kindred is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent of revenue from harmful gambling by the end of 2023 and to report this on a quarterly basis. The purpose is to be transparent, contribute to a fact-based dialogue about harmful gambling, and raise awareness of the Group’s sustainability work. For the third quarter of 2021, the share of revenue from harmful gambling decreased to 3.3% from 4.3% in Q2 2021.

“We are pleased to see that the percentage of revenue coming from harmful gambling has decreased. Whilst we welcome this decrease, we do understand that we still have to work hard to further decrease this number. In line with our roadmap, our operational teams have worked to implement more proactive customer interactions, and this has resulted in an increase in the use of control tools to help customers stay in control,” Henrik Tjärnström, CEO of Kindred Group, said.

“We have also taken a more cautious approach towards the younger demographic, since this group is at a higher risk financially and is more prone to addiction. Therefore, we have set up tailored approaches to de-risk customers that are between 18-24 and we can already see the benefits from this action,” Tjärnström added.

On October 11, Kindred’s Head of Responsible Gambling and Research, Maris Catania, together with her PhD tutor, Professor Mark Griffiths, published a peer-reviewed research paper that examines the application of DSM-5 criteria for gambling disorder to actual online gambling behaviour. This notion and approach are the basis for the ideology behind Kindred’s behavioural monitoring system.

Kindred announced it will continue to work on publishing more research to increase the transparency of information through empirical studies.

“To limit harmful gambling, the behaviour has to be identified in the first place. Our research provides Kindred with actual examples of the types of behaviour engaged in by problem gamblers, which could be used by the player protection team to identify potential markers of harm,” said Professor Mark D Griffiths, Nottingham Trent University.

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GLI Appoints Alberto Ruiz-Ocaña as New Business Development Manager for EMEA

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Gaming Laboratories International (GLI) has appointed Alberto Ruiz-Ocaña as new Business Development Manager for EMEA.

Ruiz-Ocaña has more than 10 years of experience in licensing, compliance, and helping businesses develop and implement successful business strategies. His skills will help enable growth in European and LATAM markets. As Business Development Manager for EMEA, he will be focused on developing opportunities for GLI with new clients across all sectors of the industry including, online, land-based and VLT Lottery.

“Alberto is a great addition to the growing GLI EMEA team, and his experience and contacts, particularly in online gaming, will provide GLI with new opportunities in a rapidly expanding market. His language skills will be beneficial to many of our European clients, which will help us build even more contacts and clients in the EMEA markets,” James Illingworth, Vice President Sales for GLI EMEA, said.

“I am really excited to be joining an industry-leading and respected global company. The EMEA team has already made me feel very welcome, and I look forward to helping them and GLI go from strength to strength,” Alberto said.

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Industry News

Betixon Secures Approval to Launch its Games in Dutch iGaming Market

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Online casino content developer Betixon has secured approval to launch its games in the recently regulated Dutch iGaming market.

Certified by national regulator Kansspelautoriteit (KSA), Betixon will now be able to provide titles such as Boots of Luck, Wild Wolf, Book of Sheba, Vampire Call, Age of Halvar and Reign of Zeus to licensed operators in the Netherlands.

Betixon said it has already lined up a number of strategic partners in the country and will begin to roll out its content shortly. Talks are ongoing to go live with other operators active in the market.

The developer is also certified to offer games in Great Britain, Lithuania, Estonia, Italy, Colombia and Romania.

Lior Cohen, chief executive officer at Betixon, said: “The Netherlands is one of the most important markets in Europe and we believe that it will grow at a rapid rate in the coming months and years now that a proper regulatory framework is in place.

“Our slots have been designed to deliver an exceptional player experience on mobile and each game is packed with eye-catching graphics and animations that we combine with smart math and mechanics to ensure players are entertained with every spin.

“We will be going live with our first operators shortly and looking forward to partnering with more as we establish Betixon as a leading content provider in the Dutch market.”

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Industry News

New Study: Ten EU Member States Strengthened Consumer Protection Rules for Online Gambling Since 2018, But Significant Fragmentation and Gaps Remain

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A new study has found 10 EU Member States have made progress in strengthening their consumer protection rules for online gambling since 2018, although significant fragmentation and gaps in how these rules are implemented still remain.

The study, published by the City, University of London (CUL), reviewed specific aspects of the consumer protection rules in EU Member States, including know your customer requirements, the protection of minors, safer gambling and treatment support, and assessed whether these rules are becoming similar or not.

The CUL study concludes that while most Member States have adopted similar approaches towards consumer protection, there are significant differences in how national rules are designed or implemented and in some Member States specific consumer protection rules for online gambling are missing. For example, the study found that while 16 Member States have established a national self-exclusion register for online gambling, how gamblers are added to these registers and the duration of their self-exclusion varies significantly, and not all these Member States have rules which prohibit gambling advertising being sent to those who are self-excluded.

The study is an update to a previous study which was published by CUL in 2018. Both studies were commissioned by the European Gaming and Betting Association (EGBA) for the purpose of contributing to research knowledge about the safer gambling regulations which exist in the EU and raising awareness about the level of consumer protection offered to EU citizens in respect to online gambling.

Maarten Haijer, Secretary General of EGBA, said: “We welcome the progress made in strengthening the consumer protection rules in EU member states. In several areas, regulatory principles are converging, but there is increasing fragmentation in how the rules are implemented and this creates a complicated compliance and enforcement map for Europe’s gambling regulators and operators, while evidently also not benefiting the consumer. A more standardised regulatory framework would surely benefit all. While regulations and enforcement are extremely important, the study also highlights that more could be done to strengthen prevention measures and ensure that those who are affected by harm are signposted to relevant helplines and treatment centres.”

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