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PRAGMATIC PLAY BRINGS ITS LIVE CASINO PRODUCTS TO LATVIA WITH ENLABS DEAL

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PRAGMATIC PLAY BRINGS ITS LIVE CASINO PRODUCTS TO LATVIA WITH ENLABS DEAL
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Pragmatic Play, a leading content provider to the iGaming industry, is to offer its full suite of Live Casino products to customers of Optibet and other brands across Latvia belonging to  Enlabs, part of Entain, the global sports-betting, gaming and interactive entertainment group.

Founded in 2005, Enlabs is a leader in the provision of gaming services across the Baltics and Nordics, notably under the Optibet brand. The renowned operator serves as a one-stop shop for all types of players,  offering customers a comprehensive range of iGaming and sports betting products.

Pragmatic Play’s partnership with Enlabs marks the first time an operator has rolled out its Live Casino products in Latvia, enabling the provider to push its valued games collection further than ever before and cement its presence across both the Baltic and Nordic regions.

Customers of Enlabs’ brands will gain full access to Pragmatic Play’s Live Casino products, including ONE BlackjackMega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger.

Pragmatic Play’s esteemed Live Casino collection continues to go from strength to strength, going live with several prominent operators across Europe and Latin America in recent months, proving the brand’s expansion strategy to be most effective.

Marko Ilic, Vice President of Belgrade Operations at Pragmatic Play, said: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner.

‘Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued Live Casino products, and we expect them to go down a treat with its customers.

Chris Davis, CPO at Enlabs, said: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers and these products will be an asset in our portfolio.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Baltics

Wazdan wins two awards at Baltic and Scandinavian Gaming Awards

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Wazdan wins two awards at Baltic and Scandinavian Gaming Awards
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Wazdan awarded the titles of the Best Slots Provider in the Baltics 2022 (B2B) and the Rising Star in Nordic Online Casino Technology 2002 (B2B)

Wazdan, the innovative games provider, has won two awards at the recent Baltic and Scandinavian Gaming Awards (BSG Awards).

Wazdan was recognised in both the Best Slots Provider in the Baltics (B2B) and Rising Star in Nordic Online Casino Technology (B2B) categories, highlighting the impressive reach the provider boasts across both regions.

The award recognised outstanding achievements in the regions across 28 categories, with the final results decided by delegates of the Mare Balticum Gaming Summit.

Wazdan has enjoyed a positive start to 2022, releasing a number of thrilling new titles headlined by its new innovative slot, Magic Spins™, while also entering the recently regulated Ontario market.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We’re extremely proud to have won two awards at the recent BSG Awards. The Baltic and Nordic regions are important regulated markets for us in Europe. We’re always looking to bring excellent gaming experiences to players and it’s fantastic that we’ve been recognised for our products.

“It’s a testament to the hard work of the entire team. Congratulations to all winners!”

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Baltics

Lithuanian Regulator Imposes Fine of €6789 on 7bet

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The Lithuanian Gambling Supervisory Authority has issued 7bet operator Amber Gaming with a fine of €6789 for breaching the national laws brought in last year regarding the promotion of gambling.

An investigation from the Commission found that on 13 October and 4 November in 2021, and also on 4 February this year, Amber Gaming published content on its website that the regulator said encouraged consumers to gambling.

The Commission highlighted a number of statements that could be seen as promotional and content intended to draw players to gambling with the operator’s 7bet brand.

These statements included “Online casino: free spins and casino bonus” and “For those who want a greater sense of excitement, 7bet offers live real-time casino games. It gives you even more chances to win”.

Ruling on the case, the Commission said the published information was “aimed at drawing attention to the company, its offer, persuading and encouraging persons to participate in the company’s games”.

This, the regulator said, was considered to encourage participation in games and therefore breached Article 10 (19) of the country’s Ali.

It was established that the published information was aimed at drawing attention to the company, its offer, persuading and encouraging persons to participate in the company’s games, which is considered to encourage participation in games, therefore, the company violated the requirements of Article 10 (19).

Amber Gaming was also warned that similar breaches or failure to remove any promotional content could result in the operator having its licence in the country suspended.

The operator does have the option to appeal the decision.

Lithuania’s ban on gambling promotion came into effect on 1 July 2021, on the 20th anniversary of the Lithuanian Gambling Commission’s formation.

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Baltics

Industry-leading Sports Betting Brand William Hill Launched in Latvia

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The internationally well-renowned sports betting and online casino brand William Hill rolled out in Latvia. A quick market entry was made possible by rebranding the local sports betting brand 11.lv.

Acquired by the William Hill Group in 2019, 11.lv has operated under a local license in Latvia since 2012, growing to a top 3 player in the online sports betting and casino market in 2021.

The rebrand coincides with some significant sporting events in Latvia, including the 2022 IIHF World Championship this month and the Responsible Gaming Latvian Cup (Latvian FA) – which William Hill financially supports.

The company also intends to leverage existing media partnerships with bespoke creatives underpinned by the William Hill brand concept of Brotherhood, centred around the power sports and betting have to connect people in a responsible environment.

“I am very proud of the work done building 11.lv brand in the Latvian market, becoming one of the leading brands in the country. This makes us well-positioned to take this strategic step, and we look forward to introducing one of the strongest brands in the industry and proving to our Latvian customers that William Hill is who you play with,” Nir Hakarmeli, MD of William Hill International, said.

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