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Entain creates exclusive new McLaren Racing content for Formula 1 Fans

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AHA NSW Partners with Entain Australia
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Entain, the leading global sports betting, gaming, and interactive entertainment group, is providing customers of its global gaming brands with unique new experiences and media content, promising special access which Formula 1 fans can only enjoy through its PartyCasino and partypoker brands.

This marks a further stage in the partnership between McLaren F1 and Entain’s Party brands, which began at the start of this year’s F1 season. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker.

In a similar way to the “Drummers” campaign ads launched ahead of the Euros earlier this year by Ladbrokes, Entain’s leading UK sports-betting brand, the new PartyCasino ads focus on mass entertainment experiences for customers and the thrill of big sports events.

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”

The new campaign coincides with a range of new offers, available via the McLaren F1 access pages on the PartyCasino and partypoker websites. These include:

  • Super Fan competitions. Inviting fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leaderboard, competing for a prize – on this occasion a McLaren F1 helmet.
  • See the Unseen. A new video, lifting the lid on the people behind McLaren Racing, is also released this week featuring McLaren Racing CEO, Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. Next month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team, ahead of a second featuring Daniel Riccardo expected in December.
  • Exclusive free-to-play McLaren F1 games. Entain plans to launch a first exclusive free-to-play racing game built around McLaren F1 available only on its Party brands next month, which sees Grand Prix events taking place in Mexico and Brazil. Entain has itself built the new game, with design input from McLaren F1 on the cars, to put fans into the driving seat with challenges to overcome once on the track.

This is the first year in a multi-year partnership between Entain and McLaren F1, with both companies promising further exclusive content and experiences for fans in 2022.

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Aristocrat Announces Inaugural Gaming Industry International Women’s Day

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Aristocrat Gaming announced its inaugural gaming industry International Women’s Day (IWD) event, set to take place on March 8, 2024, at the Sofitel Manila in the Philippines.

The event aims to celebrate the accomplishments of women in gaming and initiate discussions on how organisations can leverage diversity, equity and inclusion (DEI) initiatives to drive progress within their own operations and the industry as a whole.

The event will feature a dynamic programme, headlined by a panel discussion with prominent figures in the gaming sector, including Cheryl Tiglao, Director of Slot at Hann Casino Resort; Katrina Mae De Jesus, Head of Business Development and Resort Marketing at Universal Hotels and Resorts Inc.; and Vina Claudette Oca, Assistant Vice President – Gaming Licensing and Development at PAGCOR. Attendees can anticipate engaging discussions, networking opportunities and actionable strategies for advancing gender diversity and inclusion in the workplace.

Lloyd Robson, General Manager – APAC at Aristocrat Gaming, said: “We are thrilled to host our first-ever International Women’s Day event in the Philippines. Our commitment to empowering women transcends mere equality – we firmly believe that embracing diverse perspectives and talents can enhance the gaming industry, fostering innovation and shaping a sustainable and inclusive future for all.”

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NetBet Casino in Denmark Now Features IGT PlayDigital Content

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NetBet Denmark’s customers will soon be able to enjoy IGT PlayDigital games.

This exciting partnership will see many high-performing IGT PlayDigital games such as Gold Digger, Crabbin Crazy and Euphoria – become available to NetBet Denmark’s customers.

NetBet Denmark’s PR manager, Claudia Georgevici, said: “Ensuring that our customers enjoy our titles is at the heart of everything we aim to do, especially when we are looking to expand our business. IGT PlayDigital has a vast array of excellent games in its library and we look forward to bringing these games to our players in Denmark.”

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Relax unveils explosive gameplay in latest release Firewins Factory

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Relax unveils explosive gameplay in latest release Firewins Factory
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Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Firewins Factory, its latest high-octane slot featuring fun, frenzy, and fireworks aplenty.

Players can win a maximum of 20,000x their stake by way of six different wild symbols. Explosive Wilds, Cross Wilds, Diagonal Cross Wilds, Horizontal Wilds, Vertical Wilds, and Random Spread Wilds can all land, adding to the game’s explosive nature.

In addition to the array of Wilds is a win multiplier which increases by 1x whenever an Explosive Wild forms part of a winning combination. Also present in the game is a Free Spins feature. Should players land at least three Scatter symbols, eight free spins are triggered. Each additional Scatter that lands will award an additional free spin.

Any of the worker characters in the game can activate the game’s Second Chance feature whenever there are unused wilds, and no more wins are possible. An explosion will see all adjacent wild symbols removed, creating room for new symbols to drop in.

Firewins Factory also offers two bonus buy features. One is the random feature for 65x, which awards 8-15 Free Spins, while the other is the super feature, costing 130x and awarding a guaranteed 15 Free Spins.

Shelley Hannah, CPO at Relax Gaming, said: Our portfolio is renowned for creating content that allows players to enjoy the most captivating experiences and Firewins Factory has all the ingredients to become another hit. With a multitude of features, engaging graphics and enjoyable gameplay, there will certainly be fireworks in-store for players who go in search of big wins.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 won Slot of the Year at the 2023 CasinoBeats Game Developer Awards while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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