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Africa reports 320% active user growth during opening three months in Africa


on reports 320% active user growth during opening three months in Africa
Reading Time: < 1 minute, a leading sportsbook and online casino operator, has reported a 320% rise of new active African users in a three month period since launching in Kenya, Ethiopia and Zambia.

This growth stems from’s curated markets on its mobile-first, proprietary platform for individual countries, a seamless user journey and a wide selection of payment methods.

A recently granted Nigerian licence will enable to add further growth momentum by leveraging its successful strategies within Ethiopia given the similar characteristics between the two markets. The $14.5m investment into the iGaming service will inject further energy into’s mission of being present in more than 10 markets across Africa by mid-2022.

Comprehensive competitor analysis conducted before launch enabled to build a player-first offering that has led to strong retention numbers. Data reveals that customer retention sits at 38%, 35% of new users convert to registration and 30% make a first-time deposit.

Further evidence of’s positive impact in Africa is that 80% of players responded with “excellent” when asked to review the service. An intelligent customer development frame is in operation to shape the business model that factors in behaviours and this has paved the way for’s relentless regional growth.

Dana Varnytska,’s CMO commented: “Our localised strategy is built from thorough research into individual market behaviours and we’re thrilled to see the positive results. Every customer’s voice is important to us, so it’s incredibly satisfying to see the initial feedback. strives to provide the best experiences available and our recent $14.5m investment will help double down on this commitment.”


Hollywoodbets Expands Relationship with Chalkline



Hollywoodbets Expands Relationship with Chalkline
Reading Time: < 1 minute

Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa

Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline.

The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.

Chalkline has been successfully powering Hollywoodbets’ award-winning freeplay content for three years. Under the new agreement, the operator will license the provider’s BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing markets.

Chalkline’s BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games.

Hollywoodbets will also integrate with Chalkline’s BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.

Dermot O’Connell, Betting Operations Manager at Hollywoodbets, said: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.”

Daniel Kustelski, Co-founder and CEO of Chalkline, said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new  territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.”

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Premier Bet becomes AS Monaco’s official betting partner in Africa



Premier Bet becomes AS Monaco’s official betting partner in Africa
Reading Time: 2 minutes


AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.

Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.

A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.

AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.

This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.

CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”

Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”

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Africa augments African growth with Zero Margin campaign


on augments African growth with Zero Margin campaign
Reading Time: < 1 minute, a leading sportsbook and online casino operator, has launched its Zero Margin campaign for new players as the company augments its rapid growth across Africa.

Sports bettors within Kenya, Ethiopia and Zambia will today be able to take advantage of the innovative offer that will provide improved odds and potential cash-outs. is the first operator to launch a Zero Margin campaign in Africa as it looks to consolidate its strong position in the African sports betting space. The Zero Margin offer is available for a wide selection of popular football matches and certain pre-match markets.

Complementary to the Zero Margin offer, players signing-up to will instantly be rewarded with a 150% deposit bonus – the largest available on the market. is soon to introduce its unique bonus structure and also rolling out a huge variety of bonuses for players. reported a 320% rise of new active African users after only three months of operating in Africa and this pioneering campaign will enhance business expansion. Cola Group, a world-class games and entertainment specialist, recently announced its plan to invest $14.5m into the iGaming arm of the company to help deliver on its mission of being present in more than 10 markets across Africa by mid-2022.

Dana Varnytska,’s CMO commented: “’s mission is providing the best sports betting experiences on the market and our Zero Margin campaign is another example of our commitment to Africa’s bettors. Our localised expertise has enabled us to hit the ground running and make fantastic progress on’s expansion ambitions.”

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