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Miniclip Appoints Saad Choudri to CEO

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Miniclip Appoints Saad Choudri to CEO
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Saad Choudri who has been with Miniclip since 2011 has taken over the role of CEO from Jurgen Post 

Miniclip, a world leader of market-defining mobile game titles, has announced that Chief Strategy Officer, Saad Choudri, who has been with the business since 2011, has been appointed CEO. The move has been welcomed by senior leadership within Miniclip and its majority investors, Tencent.

Saad brings with him over a decade of experience from within Miniclip, and a background working in Sega before starting at Miniclip in 2011. He has worked in numerous roles including VP of Business Affairs, Chief Commercial Officer, and most recently Chief Strategy Officer. He has officially assumed the role in November.

Saad has overseen strategy within Miniclip, where he spearheaded ambitious M&A plans. This included welcoming highly successful new studios to the Miniclip Group, such as Ilyon (Bubble Shooter), Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals) and most recently Puzzling.com.

Rob Small, President, Miniclip, said “Saad has made an enormous contribution to Miniclip’s success over the last decade and I am looking forward to supporting him as Miniclip’s next CEO.”

Saad Choudri, CEO, commented: “Miniclip has a long history of leading in the industry, first to browser, before innovating in mobile. Its strong vision and focus on building quality games that reach billions of people to unleash the gamer in everyone, has always helped define the business and allowed us to find ways to innovate in a crowded and unpredictable marketplace.

“In my new role as CEO, I aim to continue the great work of the leadership team, doubling down on the Miniclip vision which has seen us triple our revenue over the last three years. I will continue to be heavily involved in the strategic direction of the company, supporting M&A to bring in further studios to our family and launch more games next year than ever before, as well as ensuring our culture remains strong and supportive.”

Jurgen Post stepped down as CEO earlier this year for family reasons. Rob Small, the President, had temporarily stepped back into the role of CEO in the company that he founded 20 years ago to ensure that strong leadership remained during this transition.

Regarding Jurgen’s decision to step down to take more time with his family at a difficult time, Rob Small also commented: “I would like to take this opportunity to express my personal gratitude to Jurgen for all that he has contributed to Miniclip during his tenure. We have deep compassion for his situation and wholeheartedly support Jurgen’s decision to focus on his family for the foreseeable future.”

Gaming

Bidstack onboard Highbrow Interactive with 4 exclusive new partnerships

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Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and augmented reality and has seen over 80 million installs across its library of games.

The first two new titles to be added to Bidstack’s portfolio are Euro Train Simulator alongside its successor Euro Train Simulator 2. Boasting over ten million and five million downloads respectively, both games have provided train aficionados with first-class gameplay faithful to real-life experiences, with Euro Train Simulator 2 being the first mobile train simulator to feature officially-licensed trains from Germany’s largest railway company Deutsche Bahn.

 

Indian Train Simulator also joins the Bidstack portfolio. A game with stunning attention to detail, it has seen over ten million lifetime installs and has enabled access to a more diverse player base through translations. Indonesian Train Simulator is the final game to be added. With high-quality graphics and sophisticated AI trains contributing to a comprehensively authentic railroad environment, it is no wonder the game has garnered over ten million installs.

Through Bidstack, Highbrow Interactive will be able to take advantage of their in-game, in-menu and rewarded video products creating a new revenue stream whilst also contributing to the accuracy of its games without compromising on the player’s experience.

The addition of these four games to their portfolio will see Bidstack’s simulation vertical continue to grow, allowing them to provide brands with a greater selection of high-quality inventory for them to reach and engage diverse audiences.

Of the partnership, CEO and Co Founder at Highbrow Interactive Jeno Manickam Durairaj said, “We’re excited to be taking this step forward with Bidstack in enhancing our players’ experience through the use of non-intrusive advertising. Bidstack’s revolutionary technology that makes advertising seamless and organic in open-world games perfectly fits our catalogue of simulation titles. We believe that this partnership will help our games grow closer to the thrill and reality of trains and railways whilst also diversifying our revenue streams. The Bidstack team has been consistently attentive making onboarding and integration simple and hassle-free.”

Bidstack’s VP of Gaming Antoine Jullemier added, “We’re delighted to be partnering exclusively with renowned game developer Highbrow Interactive. The addition of four of their high-quality games to our growing mobile vertical stands testament to the quality of our technology and gives our brand partners access to a rich global audience of gamers.

The highly detailed gaming environments provide optimal housing for seamless in-game ads, accurately simulating true train travel without detracting from the gaming experience. We look forward to a future of delivering first-class campaigns for our new partner.”

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Gaming

Flexion Mobile Signs Agreement with FunPlus

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Free-to-play Android games distribution company Flexion Mobile has signed an agreement with FunPlus to publish King of Avalon on the alternative app stores. Flexion will distribute the hit game on the Huawei App Gallery and Samsung Galaxy App Store in Q2 2022.

King of Avalon already earns $6 million in monthly gross revenue on Google Play according to AppMagic data. Flexion’s distribution services will add revenue and new players from the alternative app stores with little upfront cost or work being required of FunPlus. Flexion is currently averaging around 10% extra revenue for Android games it distributes.

“FunPlus is one of the world’s top game developers so being chosen by them is a real feather in our cap. King of Avalon has been downloaded more than 100 million times by players from nearly 150 countries. We’re delighted to add it to the Flexion portfolio,” Jens Lauritzson, CEO of Flexion, said.

FunPlus and Flexion have been partners since 2019. Flexion has successfully launched FunPlus’ games Guns of Glory and Z Day on alternative app stores such as the Samsung Galaxy Store, Huawei AppGallery, Amazon App Store and ONEStore.

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Gaming

Red Bull Wololo: Legacy celebrates 25 years of Age of Empires with a tournament for the ages in historic Castle Heidelberg!

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Red Bull Wololo: Legacy celebrates 25 years of Age of Empires with a tournament for the ages in historic Castle Heidelberg!
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Unpack your trebuchets – Red Bull Wololo, the iconic global Age of Empires tournament, is back for 2022. Red Bull Wololo: Legacy will see players compete in 1v1 battles for the ages, with competitions unfolding across Age of Empires I: Definitive Edition (AOE I DE), Age of Empires II: Definitive Edition (AOE II DE), and Age of Empires IV (AOE IV). The next chapter of the competition will form part of a global celebration to mark the 25th anniversary of the legendary real time strategy franchise. Players and fans can look forward to the most beloved faces of the community on-site and an unparalleled AOE esports experience at the immersive LAN in historic Castle Heidelberg from October 21st-30th.

There are many routes to qualify for the Castle Heidelberg tournaments, spanning open qualifiers, community events, progression through official Microsoft and partner circuits, and direct invitations. Open Qualifiers for AOE II DE and AOE IV are open for registration, to determine the most talented conquerors and queens who will take on invited AOE legends in Castle Heidelberg.

The first chapter of Red Bull Wololo began in 2020, and viewership and participation has continued to increase as epic rivalries and storylines emerged throughout the years. The electrifying Red Bull Wololo V: Enthrone Final saw AOE icon Ørjan “TheViper” Larsen take home his first victory against two-time Red Bull Wololo Champion Kai “Liereyy” Kallinger. Breaking down the epic battle on broadcast, TheViper said “It got really messy but in the end I was able to pull it off. It was so intense and I couldn’t afford any mistakes. Wild Game!” Red Bull Wololo V: Enthrone came to a spectacular close in September 2021 with the first Castle Heidelberg LAN Final, which saw over 77,000 peak concurrent viewers. Each tournament is a fierce battle of wits as only the top players rise to the ultimate challenge and compete for the strongest civilisation.

Red Bull Wololo: Legacy has teamed up with industry leaders to produce an unforgettable sixth chapter in the unique event series. AGON by AOC, the global leader in gaming monitors, returns as the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors. AMD rejoins as Technology Provider, ensuring the high-performance computing that will take the sixth chapter of Red Bull Wololo to new heights. BACKFORCE partners up with the event to keep competitors in comfort and style with cutting-edge pro level gaming chairs.

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