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SYBO Strikes Acquisition Deal with Game Developer and Publisher Miniclip

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SYBO, maker of the smash mobile gaming hit Subway Surfers, has announced that it has been acquired by Miniclip, a world leader of market-defining mobile games. The acquisition is set to complete this July following the legacy game’s 10th anniversary and a record-breaking banner year across daily installs, daily active users and daily revenues. The combined companies reach over 70m daily active users.

“We are so thankful for the vision, expertise and execution from Mathias and the whole SYBO Team, who have strengthened Subway Surfers both creatively and commercially during this past decade. Subway Surfers has continued to be a successful mobile game for millions of fans worldwide, year after year,” Sylvester Rishøj Jensen, Co-founder of SYBO, said.

“When we started this 10 years ago, our dream was to create something special that would be loved for generations to come. The whole company, and our incredible fans, have driven the game to stellar heights. We have really had perfect flow in our partnership and gaming adventure, which has now culminated in what is one of the biggest – if not the biggest – deals in Danish gaming history. It’s a legacy we are both very proud of,” Bodie Jahn-Mulliner, Co-founder of SYBO, said.

“We are incredibly thankful to our Founders for their vision and trust. 15 years after Sylvester and Bodie started working together, 10 years after Subway Surfers came to market and 5 years after I took the helm as CEO, we now wrap up the first season of SYBO’s journey with a great promise of what’s to come,” Mathias Gredal Nørvig, Chief Executive Officer at SYBO, said.

“Miniclip brings to SYBO added experience, reach and strength as we celebrate our tenth anniversary and look to the next decade and beyond. I am so proud! Proud of our game development teams, all support functions, and management team, for passionately expanding the Subway Surfers game experience, remaining committed to the formula our community loves, and to continue delivering surprise and delight for Subway Surfers fans on multiple platforms and genres. Miniclip offers us an opportunity to further grow and amplify, while still keeping to our core values and Team culture,” Mathias Gredal Nørvig added.

“Since its launch in May 2012, the Subway Surfers mobile game has grown to more than 150 million monthly active players, it holds the title as the most downloaded mobile game, it was the world’s first game to cross one billion downloads on Google Play, and the most downloaded endless runner game in Apple’s App Store’s history,” Saad Choudri, CEO of Miniclip, said.

“Miniclip has always had a strong focus on building high quality games that unleash the gamer in everyone, which has helped define the business and allowed us to lead in a crowded marketplace, delivering consistent growth through building our M&A with fantastic and innovative new partners. Which is why the SYBO Team felt like such a natural fit, having developed one of the world’s most popular games. They have a proven record of delivering and maintaining an incredible gamer experience, as well as continuing to grow virally. We are beyond excited to welcome them into the Miniclip family as we empower them to keep running and running,” Saad Choudri added.

Under Gredal Nørvig’s leadership, a team of savvy and experienced executives has navigated an industry of opportunities and challenges. The company plans to keep the current Management Team in place with David Byrne, who joined in 2018 as Chief Operating Officer and Head of Games; Naz Amarchi-Cuevas, who joined in 2017 as Chief Commercial Officer and Head of Marketing; Anne Schnack Hansen, who joined in 2018 as Chief People Officer; and Andreas Glenvig, who joined in 2019 as Finance Director.

Gaming

Authentic Artists Accepted into The Sandbox’s Game Maker Fund to Build Generative AI Music-driven WarpSound Experience

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Authentic Artists has been selected as a recipient of The Sandbox’s Game Maker Fund, an exciting development as they continue to create the sound of the metaverse under their WarpSound brand. The funding will be used to build a new music experience powered by Authentic’s industry-leading generative AI music platform.

Expansion to The Sandbox opens up a new world of music play and creativity opportunities for WarpSound’s interactive music experiences. It will also become the home venue for WarpSound’s virtual artists Nayomi, Gnar Heart, DJ Dragoon and GLiTCH who have performed on Twitch, Decentraland, Crypovoxels, Stageverse, as well as IRL events at Tribeca Film Festival and NFT.NYC.

“The Sandbox Game Makers Fund’s goal is to support Creators to work in a creative platform that inspires them, and allow them to truly own their creations while fueling innovative experiences in the open Metaverse. Music is integral to gaming, and WarpSound’s generative AI music capabilities will level up what’s possible for music in The Sandbox,” Sébastien Borget, COO & Co-Founder of The Sandbox, said.

“This is a meaningful win for us, with less than 100 brands and builders receiving this grant. The Game Maker Fund team believes in our vision of awakening a deeper connection with music. Together, we’re setting the foundation for a future filled with new musical adventures made possible by generative AI tools,” Chris McGarry, CEO of Authentic Artists, said.

Past recipients of the Game Maker Fund include Snoop Dogg, deadmau5, Atari, Steve Aoki and more.

“The Sandbox is one of the most significant and innovative players in the open metaverse web3 space. This is incredible strategic validation for our team,” McGarry added.

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Gaming

Festive Frolics Arrive in Gordon Ramsay’s Chef Blast

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Outplay Entertainment, the largest independent mobile game developer in the UK, has unveiled a month of festive fun for its culinary mobile puzzle game, Gordon Ramsay’s Chef Blast, including new recipes, kitchen decorations and themed events.

Gordon Ramsay’s Chef Blast’s festive frolics are available now until December 29, giving players access to several festive events. Baking Bingo and Market Day events return with a festive makeover, offering fun and alternative ways to earn coins and win exclusive in-game prizes and seasonal decorations, including a snow globe, Christmas tree, stockings and a festive wreath. Team Trophy Tournament also returns with a seasonal update, giving players the opportunity to work in teams to collect trophies and win some festive treats.

Players can also blast their way through levels for the chance to get their hands on two festive recipes to inspire their own Christmas menu. A Festive Bombe recipe will be available for players with a sweet tooth from December 8, with the addition of an exclusive recipe for Kabocha Squash Mac ‘n’ Cheese, available from December 22.

“The festive update to Gordon Ramsay’s Chef Blast is full of seasonal delights and our newest event transports players to beautiful cities around the world – the city of love, Paris, being the first. We wish all our players a fun and relaxing holiday season and hope they enjoy all the seasonal events and content in Chef Blast throughout December, including an exclusive new winter recipe,” Richard Hare, President & Co-founder of Outplay Entertainment, said.

If all that festive fun wasn’t enough, a brand-new Side Map event is live in game now. Running until December 7, the Side Map event gives players the opportunity to escape to Paris and earn exclusive local recipes to impress friends and family with. A brand-new giveaway is also due to be announced soon, allowing players to enter for the chance to travel to an exclusive upcoming Side Map location.

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Gaming

Flexion signs third game agreement with tap4fun

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Flexion signs third game agreement with tap4fun
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tap4fun chooses Flexion to boost revenue for Age of Apes

Flexion Mobile, the games marketing company has signed an agreement with tap4fun to publish Age of Apes on the alternative app stores. Flexion will distribute the hit game on the Amazon App Store and Samsung Galaxy App Store in Q1 2023. Flexion will also launch the game on the ONE Store once tap4fun launches the title in South Korea.

Age of Apes already generates around US$1 million in monthly revenues on

Google Play according to the developer’s data. Flexion’s distribution services will add revenue and audiences to the game with little work and upfront costs being required of tap4fun. Flexion is currently averaging around 10% extra revenue for Android games it distributes.

tap4fun is also extending its partnership with Flexion to keep Kingdom Guard and Kiss of War on the alternative app stores (Amazon App Store, Samsung Galaxy App Store, ONE Store and Xiamoi’s GetApps Store) until February 2024.

“Alternative app store distribution is our core business so we understand them in depth. Our team has expertise, experience and technology no-one else can offer. We can’t wait to bring a new audience of paying players to Age of Apes,” says Jens Lauritzson CEO of Flexion.

Age of Apes is a multiplayer strategy game where monkeys are at war to launch rockets into space in search of bananas. Players must become part of the strongest clan, create their own gang, go to war with other apes, and be the first monkey to explore the galaxy.

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