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BETER revamps as industry’s foremost provider of next-gen gaming

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BETER revamps as industry's foremost provider of next-gen gaming
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Leading B2B supplier of sports, Esports and high-velocity gaming products to match demand for new era of betting

BETER, the industry’s leading provider of next-gen betting and gaming solutions has announced a significant overhaul of its brands and services as it prepares to attend ICE 2022 as the foremost supplier of future gaming products.

Already renowned across the industry as a leading supplier of data and content, used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

The revamp follows a significant upgrade of its products and service provision, as it looks to position its offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting.

Offering superior margins across its services, the company will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.

Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning.

In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:

“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

“Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”

eSports

BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts

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The esports analytics service Esports Charts, in collaboration with betting brand GG.BET, widely known for its promotion of esports, has published extensive game and betting data for BLAST Premier: Spring Final 2024. The stats reveal how the players and teams performed, and provide insights into who viewers bet on the most.

The final stage of the BLAST Premier Spring Final 2024 Counter-Strike 2 tournament took place from 12 to 16 June. Over 18,000 spectators gathered at the OVO Arena Wembley in London for the tournament playoffs. It was the first time the UK had hosted a Counter-Strike event on such a scale for six years.

Esports Charts analyzed the event and published a series of reports with reviews of the teams’ and individual players’ greatest achievements in the tournament. Before it started, the analytics service published a retrospective review of the viewership of BLAST Premier Spring tournaments over previous years, statistics on the popularity of different team members among Twitch stream audiences, and exclusive data on which teams GG.BET users bet on to win in the tournament.

After the tournament ended, Esports Charts shared its results. The collection of infographics included data on teams’ performances, such as the most spectacular comebacks and wins in rounds with the lowest budget for purchases. They also show betting statistics, such as which teams’ wins produced the most winnings. The final set of information shows how players performed and contains exclusive betting data on individual performances like total deaths and total kills.

GG.BET press office:

“The publication of insights into major CS2 tournaments is becoming a tradition. In March of this year, we shared insights into the first CS2 Major in history. Specialists from both GG.BET and Esports Charts dive deep into the tournaments, analyze a huge quantity of data, and therefore have the chance to monitor exciting esports community trends. We’ll also continue to share the insights we find in the future.

Analytics service Esports Charts is famous for its extensive analysis of esports streams. GG.BET is an international betting brand with a wealth of expertise in esports. Thanks to their joint collaboration, both companies have been able to provide information that the esports community wouldn’t normally consider.

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eSports

adidas Levels Up Esports World Cup with Exclusive Gear

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adidas Levels Up Esports World Cup with Exclusive Gear
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The Esports World Cup Foundation (EWCF) and adidas, the leading global sports brands, announced a groundbreaking partnership that bridges the worlds of athletics and digital competition. As the official merchandise sponsor of the Esports World Cup, adidas will provide esports athletes with exclusive gear, supporting their pursuit of victory.

As the Esports World Cup unfolds, adidas will provide all athletes with premium kits. The partnership also extends to the event staff, with EWC crew, ushers, and access control personnel sporting co-branded adidas apparel.

“The Esports World Cup is proud to partner with adidas, a brand that embodies the spirit of competition and innovation” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “This partnership allows adidas to connect with a passionate and dedicated fanbase, presenting a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and elevate the esports landscape.”

“Building on the success of our Gamers8 partnership, adidas is thrilled to join forces with the Esports World Cup, a global leader in esports and gaming,” said Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas. “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.

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eSports

Oddin.gg Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports

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Oddin.gg Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports
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Following on several major partnerships in 2024, Oddin.gg solidifies its global presence in the official esports data landscape with a multi-year partnership with YaLLa Esports, a leading esports media company and tournament organizer based in the United Arab Emirates.

Established in 2016, YaLLa esports has emerged as a significant force in the Middle East esports scene. As a team of former gamers, they have deep insight into the hearts and minds of esports fans, therefore their success does not come up as a surprise. Their inaugural Compass event in Abu Dhabi, which recently concluded, was a resounding success.

We have every reason to believe that their upcoming editions starting this July will produce even better results, and that their CS2 events in the coming years are only going to further bolster their position as leaders in the region.

This deal represents another Oddin.gg’s step forward in integrating server data directly into the full suite of betting services, offering clear benefits to all stakeholders in the sector. The partnership is in line with Oddin.gg’s commitment to support the esports ecosystem by offering sustainable revenue streams.

Marek Suchar, Co-founder and Managing Director at Oddin.gg has the following to say about the partnership: “I’m thrilled to welcome YaLLa Esports to our growing list of partners. The achievements of Klaus and Teemu and their team in the region over the recent years are truly remarkable, and I’m honored that Oddin.gg can contribute to their continued success. I am sure that a collaboration of two companies with such great passion for esports will not only deliver new engaging products, but also be nothing short of a big boost to the esports industry in the region.”

“I’m personally thrilled about this long-term partnership as both Oddin and Compass are cutting-edge brands with innovation at their core, pushing the space forward by always looking for the next big thing when it comes to fan experiences,” said Klaus Kajetski, Founder of YaLLa Esports; sharing his perspective on the collaboration.

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