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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth

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Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).

“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”

BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.

Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”

“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”

“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”

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PG Soft on Target Again with Fun-Filled Piñata Wins

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PG Soft, a world-class digital mobile games company, is on target again with its latest fun-filled game release, Piñata Wins.

Set against a vibrant fiesta backdrop, Piñata Wins is a five-reel and three-row title offering players a colourful gaming experience with plenty of features with an opportunity to make big returns from multipliers up to x100. The reels are brought to life with symbols that celebrate Mexican culture including tacos, maracas, skulls, sombreros and chillies.

A glamorous lady acts as the wild symbol and will substitute for all symbols aside from the scatter. A multi-coloured star represents the scatter symbol and three of these will launch a round of 15 free spins. Each additional scatter will increase the spins counter by two. The Gold Framed symbols also boost winning chances when they appear on reels two, three and four.

For each new round, Gold Framed symbols previously on the screen will turn into wild symbols once the new symbols have cascaded down. These Gold Framed symbols have the power to display multipliers ranging from x2 to x100. Multipliers accumulate during the game to help players potentially hit a huge total at the end of each spin.

Players wishing to boost win chances can break into free spins feature using the Feature Buy button.

“Colourful piñatas are a symbol of pure joy and our studio has encapsulated that feeling perfectly in our Piñata Wins game,” a PG Soft spokesperson said. “This entertaining game promises plenty on the reels for players looking to strike it rich.”

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Booming Games Establishes Strategic Partnership with Danske Spil

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Booming Games proudly informs about its newest partnership with Danish leading operator Danske Spil.

In August of last year, Booming Games announced its full games certification in Denmark. That was a major step for the company as it allowed it to operate in the Danish market.

Booming Games slots are now successfully integrated with leading Danish operator Danske Spil and its players can now enjoy top-performing titles such as TNT Bonanza and Cash Pig as well as the rest of the Booming Games’s portfolio such as The Wild Wings of Phoenix.

This collaboration exemplifies Booming Games’ commitment to expanding its presence in key markets and delivering exceptional gaming experiences to players worldwide.

“Danske Spil aligns perfectly with our strategic partnership goals, running some of the most established and trusted brands in the business,” the Chief Commercial Officer for Booming Games, Frederik Niehusen, said. “We are thrilled to see our titles land in its lobbies and we look forward to a fruitful collaboration, boosting players’ experience and improving brand awareness.”

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GameArt Expands Game Distribution Through Collaboration With DOXXbet

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GameArt Expands Game Distribution Through Collaboration With DOXXbet
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GameArt is partnering with DOXXbet, which offers leading services for sports betting and online casinos, so that casino players can enjoy a selection of slot games such as Rosh Immortality Cube Megaways™, Nefertiti’s Nile, African Sunset 2, Dawn of Olympus, and Mariachi Fiesta.

GameArt, a developer of high-quality HTML5 slot games, has teemed up with DOXXbet to provide an exciting array of slot games that promise to captivate players and elevate the overall gaming experience. DOXXbet, a company operating in the international market since 1990, offers leading services for sports betting and online casinos. As part of this alliance, DOXXbet is initially integrating five of GameArt’s games. Casino players can enjoy a selection of slot games such as: Rosh Immortality Cube Megaways™, Nefertiti’s Nile, African Sunset 2, Dawn of Olympus, and Mariachi Fiesta.

Michal Dvorak, Head of Casino at DOXXbet, remarked, “Introducing exclusive games with GameArt is a clear demonstration of DOXXbet’s commitment to continually building experiences that benefit our player base. We are confident that this partnership will strengthen our position in the market.”

Vid Daolio, Head of Account Management at GameArt, expressed, “GameArt is thrilled to collaborate with DOXXbet and contribute to their ongoing success in the market. Our aim is to deliver an enjoyable gaming experience for players, and we are confident that our diverse portfolio of games will resonate well with the audience at DOXXbet.”

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